Provided consultation, coaching, and outsourcing oversight for dozens of clients on data-driven, revenue-focused digital marketing. Focusing on:- Agile Management- Marketing Automation & Personalization- Analytics Implementation, Data Management- KPI & Reporting Automation / Data Visualization & BI- Cross-Team Operations & Process AutomationThis usually comes in the form of ongoing (3- to 6-month) coaching/training, via regular meetings & chat-based support, of my client's internal & outsourced teams, to execute a collaborative, data-driven marketing strategy.Clients range from VC-backed startups (tech products) & international medical groups, all the way to local professionals (attorneys, doctors) and service fleets (cleaning, home & garden).

Managed a small team (2-4 members) responsible for franchise development digital lead generation for brands like Sonic, Chem-Dry, Merle Norman, Joint Chiropractic, and more. Managed ad placements, audience management, and measurement strategy across multiple platforms:- Google Ads: Achieved a 3x lift in conversion rate in 2018- Facebook Ads: 22% decrease in cost per lead (CPL)- AdRoll - implemented programmatic strategy & tag manager implementation for event-based audience marketing & attribution (click- and view-through)- LinkedIn Ads - Implemented InMail & self-serve Sponsored Content campaigns for franchise development- Attribution & Analytics: Implemented (for over 40 franchise clients) Google Analytics & Tag Manager, phone call tracking, advanced AMP session stitching & offline / multi-channel attribution models for campaigns on platforms such as XM Radio.

In traditional agency terms, my role would likely best be described as "Client Services Director" - we had a unique model however: > I trained & supervised the team that provided both internal and client marketing services, as well as cross-trained our sales team in marketing sales techniques and our WebFoundry team (Wordpress developers) in designing sites that attract & convert.> My responsibilities included developing every marketing client's service strategy, attending monthly client meetings with reports & recommendations, and generally overseeing the strategy's implementation within the Project Manager's budget.> Outside of my titled role of Digital Marketing Strategist, I also worked on a number of projects outside the scope of marketing, including several business development & sales meetings with potential clients, etc.> Implemented (along with the client's Project Manger) changes to the agency's client reporting model to include regular strategy calls, maintaining 100% Client Retention within the marketing teamSome of the campaign types & tools that I've managed/used in my time at Horton Group:- Organic Search- Hubspot Setup & Campaign Management- Local SEO- Paid Search (primarily Google AdWords)- Owned/Earned Social Media Management- Paid Social Advertising- RTB Display (programmatic display advertising through real-time bidding)- Email Marketing- Content Marketing- Reputation Management- Public Relations & Press Release Distribution- Native Advertising- Analytics services: - KPI (Key Performance Indicator) Advising - Google Analytics Customization - Tracking link management - Mouseflow (heatmap tracking & website visitor recording) - Google Tag Manager - A cornucopia of other smaller tools> Typically performed the final QA of completed work prior to client approval.

I moved to the Los Angeles area to join a very ambitious team at LawKick (now called Lexicata) who aimed to add transparency to the legal industry by building a marketplace for legal services. My role was that of "Growth Hacker", which cast a broad net in terms of responsibilities. Ultimately we made the decision to pivot, and I moved out of my growth role to market research & product design of Lexicata (at the time called EasyIntake). Some of the skills & tools used to get us to this point included:- Public relations- Digital marketing strategy for a Lean Startup- Management of pay-per-click as well as paid search & social media marketing campaigns- Retargeting Campaign Management (AdRoll, PerfectAudience)- Search Engine Optimization & keyword analysis (including boosting search traffic to our site & our attorneys by 1,100% in 4 months with 12 lines of code-working on the case study!)- Web Analytics (Google Analytics, Mixpanel, CrazyEgg, Segment.io / Analytics.js)- Site Optimization (Optimizely, PHP/Rails/HTML/CSS/JS)- Wordpress Development- Business development, including developing a revenue-friendly business model for the traditionally slow-to-adopt legal industry- Organizational Communications & Structure- Email marketing campaigns & HTML email design

Provided a variety of services for Brooklyn-based startup email service provider, including customer support, HTML5/CSS3 development, brand reputation management, marketing analytics, etc.

Spoke, presented, and taught at 12 different conferences and one 2-week convention. This included teaching and speaking on topics from philosophy to youth culture, as well as the running of each event, from public relations to customer service.As a communications coach, I taught 7-18 year old students the skills of speaking and thinking critically, through competitive forensics (communications competition) and community speaking experiences. The scope of this ranged from interpretations and acting to public orations, one-on-one debates and discussions.Communicators for Christ (now called ICC) went on a tour every year around the United States to teach these skills. The tour lasted from July to January, and I was called back as a guest for years after.