Fika is Vietnam's fastest-growing AI social & dating app, ranking #1 Best Free Dating App on Google Play and #4 Lifestyle App on App Store in Vietnam.Since its pre-launch in November 2020, Fika has gained over 1,000,000 downloads and is on a rapid trajectory to becoming Vietnam's and Southeast Asia's biggest social & dating app.Fika's mission is to help people create meaningful connections, with the vision to individualize the matchmaking process.Main responsibilities:
- Worked with Affiliate Networks to raise brand awareness and increase user acquisition- Worked with KOLs on creating content and creative materials - Managed campaigns on Google Adwords, Tiktok, retargeting platforms, and other ad networks- Analyzed the performance of marketing campaigns with data and metrics, and optimized accordingly- Optimized SEO of website & blog with Ahrefs to increase web traffic- Monitored consistent brand image on all social media platforms, including the settings of style guide, brand guidelines, brand vision, and value proposition- Brainstormed growth hack ideas on different platforms: Fanpages & Community groups, podcasts, TV, radio, and web drama

• Identified latest trends through analyzing competitor communication materials and target markets.• Developed short-term and long-term social media plans.• Monitored the creation of content on all social media platforms.• Consistently met schedules and deadlines for all content.

• Monitored and ensured websites and social media content are relevant and up to date at all times against the brand and digital guidelines.• Created engaging graphic and video content on Facebook, Instagram, and Tiktok.• Managed digital advertising platforms (Facebook Ads, Google Ads, Google Analytics).