Photographed and delivered digital marketing assets to artists and brands with a collective audience of over 7,000,000 YouTube subscribers and 1,000,000 Instagram users.Generated 100,000 Instagram impressions for independently developed music industry digital marketing content. Photographed single covers for Spotify releases that collectively generated over 30,000 streams.

Analysed and visualised social media platform insights to extract content viewership, new customer acquisition insights and reevaluate digital marketing strategy effectiveness, increasing average and max live online streamed content viewership by 40% within the first 6 months while generating 15,000+ views.Designed and built a player and tournament results database, automated tournament results collection program and leaderboard system, streamlining week-to-week and season-end data… Show more Analysed and visualised social media platform insights to extract content viewership, new customer acquisition insights and reevaluate digital marketing strategy effectiveness, increasing average and max live online streamed content viewership by 40% within the first 6 months while generating 15,000+ views.Designed and built a player and tournament results database, automated tournament results collection program and leaderboard system, streamlining week-to-week and season-end data tracking and reporting by 70%.Built a predictive forecasting model to project event activation registrations and attendance rates to determine areas of improvement in the brand's marketing strategy to meet quarterly KPIs. Show less

Developed and implemented an integrated marketing communications strategy across traditional and non-traditional social media platforms to increase brand awareness via prompted recall by 300% over 8 weeks and increase revenue growth by 50%.Deployed direct marketing copywriting content, digital community outreach initiatives, brand partnerships and collaborations to grow the brand's digital community follower base by 1000% within a one year period.Developed and implemented a CRM… Show more Developed and implemented an integrated marketing communications strategy across traditional and non-traditional social media platforms to increase brand awareness via prompted recall by 300% over 8 weeks and increase revenue growth by 50%.Deployed direct marketing copywriting content, digital community outreach initiatives, brand partnerships and collaborations to grow the brand's digital community follower base by 1000% within a one year period.Developed and implemented a CRM database system and internal dashboard to streamline business-to-consumer communication by 30% and increase activation attendance rates by 35%. Show less

Conducted and presented market research to identify key gaming and e-sports KOLs across Indonesia most suitable for a national advertising campaign, leading to a renewed brand marketing contract renewal managed by the agency with Chinese smartphone company POCO throughout 2024.Photographed, designed, and filmed photographic and motion picture content for internal brand and external marketing campaigns generating over 100,000 views for an audience of over 90,000 subscribers.

Designing and delivering digital design assets for a promotional online activation series generating 20,000+ views within a month for an online audience of 50,000 subscribers.Streamlined event production workflows to maximise online activation viewership and engagement, while reducing content delivery delays by 10%.

Photographed Saint Jhn's sold out Sydney show, in which photos were premiered to Saint Jhn's audience of over 600,000 Instagram followers. Researched key niches, hashtags and developed tailored Instagram posting strategies that generated 41,000 impressions and reached 28,500 users.

Developed and delivered digital marketing content that generated over 15,000 Instagram impressions.Wrote and published written digital marketing content such as interviews and reviews in an international multi-stakeholder environment, building relationships with international artists, music labels, and national music publications.

Directed and edited short and long-form video content with a collective viewership of over 150,000 views on YouTube.

Directed end-to-end video production to increase the company's internal B2B marketing video content base by 80%Streamlined SAM.Coach's visual content creation process, developing 15+ motion graphics and social media templates, saving over 20 hours in the content creation process. Developed social media templates, CRM market research and digital platform insight to increase the internal digital content creation assets base by 20%.

Photographed the set for Hillsong Young and Free's single "Highs and Lows" music video, which amassed over 3.5 million views on YouTube.Developed 3D visual content for Hillsong Young and Free's 2019 USA and Canadian tour for social distribution channels with over 900,000 followers.Photographed behind the scenes content on the Hillsong Worship "Making of AWAKE" documentary which amassed over 110,000 views.

Operated broadcast cameras and CCU panels for Hillsong Church's TV team to efficiently broadcast weekly online church services for Hillsong Television, screened in over 180 countries & territories around the world. Operated a broadcast camera alongside Hillsong Film and TV's livestream team for Colour Conference Sydney 2020, to a live audience of 10,000 women.

Trained 5 team members to proficiently use Adobe Premiere and After Effects to develop visual templates and automate video stream editing and repurposing for social media platforms, reducing the overall process time by 2 hours.Curated original visual and audio content to increase Instagram content engagement by 15% over a 6 month period.

Directed a digital broadcast team to stream Hillsong College's online chapel services to an international audience of 24,000 YouTube subscribers from 86 countries.

Led a team of three videographers as the head videographer and editor for Jakarta Praise Community Church's youth event: "ENGAGE", a sold out youth event of 1,500 teenagers.Captured and delivered a highlight reel of the youth event within a quick turnaround time period. Operated various Sony and Canon DSLRs and mirrorless cameras to document weddings, corporate events and church gatherings.