Coordinated and executed company rebrand to Locala from S4MBuilt GDPR and CCPA process on website and CRM (HubSpot)Increased doubled opt-in house email list by 73%Created lead source and campaign tracking model for marketing and sales to allow for first touch and multi touch attributionDesigned outbound sales development representative (SDR) process and trained new SDR team in best practice using ZoomInfo and HubSpot sequencesIncreased organic search volume by 64%Built first team goal system with target and stretch goals to create alignment and accountability for the marketing teamStrategized and implemented demand generation plan to grown and segment inbound and outbound lead conversion rates along with an account-based marketing (ABM) focus for enterprise salesConsolidated marketing tools to save 10% of marketing operation budget

Defined email list segments for email sends, increasing open rate from 15% to 22%Increased affiliate sales by 200% in 5 months by implementing a communication planCreated external communication guidelines and associated review/expansion planBuilt and executed a process to encourage customers to update their credit cardinformation near expiration and save the company approximately $4k per month of listrevenueImplemented HubSpot for Marketing, Sales, and Service DeskLed data governance team to create companies first data governance protocolCompleted company software audit saving the company over $15k per quarter by removingredundant software and negotiating new contracts where applicableImplemented ITAM/ITSM software and processBrokered internal deal with Google to feature our product as a “perk”Rebuilt and expanded Customer Success TeamCreated internal and external knowledgebases for training and customer self-serviceRefined national and international fulfillment process, decreasing product delivery time, on average, 3-4 business days

Managed a team of 23 employees with 3 Managers and 4 team leads across operations,web development, ad operations, UX, webinar management, marketing automation andemail marketingSuccessfully transitioned from Marketo to Pardot for marketing automationCreated the marketing team’s first metric-driven goals focused on new names and MQL;expanded focus to converting leads to an opportunity focus to align with Sales initiativesLed the team that brought Americans with Disabilities Act (ADA) compliance of websiteto an A gradeCreated list management and customer data internal protocols that decreased average“speed to lead” rate by 24 hours on averageAssisted in the reimplementation of Salesforce to bring multiple acquired organizationsand departmental data into one singular source and viewDirected the rebuilding of all PPC assets, increasing efficiency by 20% without revenuelossReduced company spend by an average $10k per quarter by analyzing software usage and removing redundant recurring softwaresCreated the first B2C2B model for shared content and lead resourcing across multiplecompany domainsSet up and maintained marketing password governances for all properties andmarketing software

Built marketing tracking system using HubSpot, Google Analytics, Hotjar and SalesforceIncreased landing page conversion from .04% to 2% for all paid mediaCreated and implemented email nurture strategy for events and unqualified inquiresAutomated sales lead assignment and lead scoring system with a combination ofHubSpot and Salesforce creating a response time to inquiries from 3 hours to less than10 minutesCreated content strategy for marketing based on customer and search intentIntegrated the marketing and sales software stacks of 4 different acquired companiesDesigned and implemented a “hot list” protocol for companies that showed interestthrough an intent action that we defined in our account based marketing (ABM) strategyleading to the closing of over $1m in revenue in the first quarter of launchManaged and expanded all paid media increasing lead volume by 20x

Led team of developer, designer, event planner, and acquisition marketer to increased inbound opportunity volume over 130% of goal while simultaneously building sales enablement material and expand reporting processesDesigned and implemented the company’s email nurture program and strategyOutlined the company’s first Creative Brand Style GuideEmployed A/B testing practices for landing pages that brought conversion rates well above 6% on landing pagesCreated a demand generation plan and tracking for the companies’ event presenceImplemented a multi-attribution marketing system which created more visibility into company spend effecting CAC and ROI distributionBuilt organic SEO content plan for use on knowledge-base and blog which steadily increased organic search traffic 12% month over month while attributing to customer retention by helping customers find their solutions more efficientlyDesigned, built, and improved messaging logic to drive website visitors and to create a lead conversion based on website browsing habits, geo, and shown interests

I manage the inbound marketing Channels for iContact: Organic Search, PPC (Google and Bing/Yahoo), and Affiliate Marketing. I am also involved segmentation and increasing the optimization of conversion of these channels.Directed multiple vendors and team for landing page creation and optimization, paid search copy A/B testing, and affiliate marketing effortsImplemented A/B testing for the company website and landing pages with Optimizely software for maximum performance and conversionBuilt reports in Salesforce and Google Analytics to streamline company workflowsRebuilt and managed enterprise level Google AdWords, Bing, and Yahoo Advertising CampaignsCollaborated with designers and developers to optimize website for conversion and organic ranking in search enginesConnected directly with bloggers and other thought leaders to encourage product evaluation and review

Managed a team of five writer Creatives and three Search Engine OptimizersBuilt team of writers and SEOs from two to eight, increasing company revenue 82%Created SOP to streamline our client and internal SEO and Content creationImplemented project management software for company useResearched and created new SEO techniques for team use for in-house and customer optimizationDesigned new SEO software for backlink buildingManaged SEM AdWords accounts for multiple clientsMastered Google Analytics for customer use and in-house optimization and trackingOptimized customer and company websites for higher organic ranking in Search Engine placement; the website ranked 4th for the term “Email Marketing”JBA Network has changed names to Blue House Works, Inc.

The Geek Squad handles common computer hardware and software problems. As the title of Bench Technician, it was my responsibility to diagnose and solve computer issues for our customers.