Steering the development and execution of a new business category for the iconic denim brands Wrangler and Lee. Bringing to market quality graphic knit assortments rooted in authentic brand heritage and relevant customer centric content or themes. Unlocking additional profitable revenue market share opportunities and building deeper emotional connections with each brand's loyal base, while also attracting new customers to each brand.

General Manager responsible for all Business and Creative Operations of the 20 year old Los Angeles Based Junk Food Clothing Brand. Responsibilities include P&L Management, Sales, Merchandising, Planning, Marketing, Design, and the brands Direct to Consumer retail platforms; ECommerce and Brick-and-Mortar.

Accountable for Developing Global Merchandise Strategies and Curating product receipt flow efficiencies to maximize business profitability. Build relevant consumer centric brand equity across house brands and ensure penetration/segmentation strategies are executed throughout the global marketplace. Secure and vet new business opportunities, whose risk/reward metrics deliver long-term growth opportunities with minimal short-term liabilities.

National Omni Channel Buyer - Young Men's Levi's and Action Sports.I have been a Regional Buyer on both coast, a National Buyer, and now a National Omni Buyer. My Big-Box retail career has required me to be flexible and capable of thriving during change. Three pinnacle moments during my tenure in department store retail market place that propelled my career development were: the merger of Macy's and May Company, the consolidation of Macy's to a single operating division, and the launch of the Macy's Omni Channel model.I most recently lead the Macy's Young Men's Levi's and Action Sports Omni National Buying team remotely from Los Angeles. I was the point person for Macy's within the Action Sports Industry located in the LA/OC area. In addition to my responsibilities as a Buyer and Team Leader, I had also taken on additional responsibilities to further develop my leadership capabilities. This included managing a Team of Buyers located in Hawaii for 3 years. These Buyers were responsible for Island specific products across all FOBs, which gave me exposure to categories beyond Men's. My Merchant skillset is well-rounded and includes Merchandising, Financial Planning, Location Planning, Marketing, and trend cycle forecasting. My goal is to continue to evolve and leave my footprint on the industry.Specialties: Keen eye for evolving trends and the ability to construct lifestyle collections with key-item classification penetration.

National Senior Buyer - Young Men's Levi's and Action Sports.Island Merchandise Manager - Mens, RTW, Kids, Center Core, and Home.

National Senior Buyer - Young Men's Levi's and Action Sports.

West Coast Regional Buyer- Young Men's Levi's, Status Denim, Active and American Rag CIE.

SW Regional Buyer - Men's Sportswear Knits, Wovens, Golf, OuterwearSW Regional Senior Assistant Buyer - Men's Active/Seasonal Shorts/Season Swim wear/Outerwear.

Mid Atlantic Regional Assistant Buyer - Young Mens Surf/Skate/Street Collections, Classification Tops