Successfully negotiated transactional briefs of various sizes in both broadcast and digital mediums. My role involved pricing inventory products, revenue optimisation, strategically managing inventory fill levels, and implementing tactics to enhance fill rates, revenue, and yield for ARN metro and regional stations. Additionally, ongoing training and development of team members. Negotiated and secured lucrative annual advertising contracts across metro, regional broadcast, and digital platforms.

Adeptly managed inventory fill levels across ARN metro stations, employing effective tactics to boost fill rates and optimize revenue generation. My role also encompassed negotiating transactional briefs within broadcast and digital domains, ranging from small to medium scales. I played a pivotal role in crafting impactful go-to-market sales strategies and packages for both broadcast and digital platforms. During peak seasons, I efficiently processed a significant volume of waitlist bookings… Show more Adeptly managed inventory fill levels across ARN metro stations, employing effective tactics to boost fill rates and optimize revenue generation. My role also encompassed negotiating transactional briefs within broadcast and digital domains, ranging from small to medium scales. I played a pivotal role in crafting impactful go-to-market sales strategies and packages for both broadcast and digital platforms. During peak seasons, I efficiently processed a significant volume of waitlist bookings, strategically maximizing revenue and yield. Show less

Skillfully oversaw the daily workflow, strategically prioritizing tasks for a team of four to optimize both output and revenue. I conducted continuous daily training for my team and the national sales teams, ensuring ongoing skill enhancement. My responsibilities also included seamlessly onboarding new advertisers and agencies into Adventure/Wide Orbit software. With a keen eye for detail, I excelled in meticulously splitting sales contracts, verifying spots, and accurately tracking revenue.

Efficiently managed and circulated daily availability reports nationwide, ensuring smooth operations. My meticulous approach was evident in approving multi-format sales proposals, aligning them with monthly discount thresholds. I took an active role in training and supporting the sales department, enabling them to generate reports, create sales proposals, and execute advertising campaigns seamlessly. Furthermore, I made significant contributions to the successful migration of data from Aquira… Show more Efficiently managed and circulated daily availability reports nationwide, ensuring smooth operations. My meticulous approach was evident in approving multi-format sales proposals, aligning them with monthly discount thresholds. I took an active role in training and supporting the sales department, enabling them to generate reports, create sales proposals, and execute advertising campaigns seamlessly. Furthermore, I made significant contributions to the successful migration of data from Aquira to Wide Orbit/Adventure software, playing a key role in the process. Show less

Effectively organized traffic logs, fulfilled material instructions, and distributed missing lists to the national sales team. My role also encompassed updating product clash calendars and strategically adjusting acquisition orders to optimize revenue opportunities. With a broad reach, I contributed to operations across diverse stations in multiple markets, including Canberra, Brisbane, Adelaide, Melbourne, and Sydney.

Responsible for running and disseminating daily availability reports across the national business. I oversaw the approval of all sales proposals, ensuring they adhered to monthly discount thresholds. Additionally, I effectively managed Transit and Billboard Forecasters. My role involved meticulously reviewing, approving, and processing variations to campaigns (VTCs), contributing to the seamless execution of advertising initiatives.