As an Art Director across Apple Podcasts, Apple Music, Apple Books, and Apple TV, I lead agency partners and internal teams in launching campaigns aimed at acquiring musicians and podcasters to join the Apple network. I proudly created site experiences that helped shape Apple's identity. • Art Direct the site, email, and external ads for Apple Podcasts for Creators and Apple Music for Artists • Design a cohesive Apple global style guide that informs site experiences• Launched new sites for Apple Books and Apple TV• Develop new site experiences with an emphasis on motion and sound

Collaborate with cross-functional design, user experience, and copy professionals through each phase of creative initiatives while safeguarding brand identity and requirements across all digital platforms. Navigate both in-house and globally distributed design teams through the project life cycle, offering extensive training and guidance. Construct creative concepts, style guides, and user experiences by leveraging consumer and data insights. • Concept, Art Direct, and Design global brand style guides for campaigns • Develop style guides to lead global design expression • Manage design team to execute the brand look and feel across site, email, and social • Develop site experience and UX style sheets

Researched and integrated effective global team models for copy and design staff, guiding team goal development across global eCommerce copy and design team members. Used data and consumer insights to concept and pitch new creative solutions for quickly changing channels. • Concept, Art Direct, and Design style guides for seasonal brand expressions • Onset Art Direction of video, digital photo, and film • Manage copy and design teams for site experiences • Collaborate with UX team and external agencies to design marketing experiences that delight • Recipient of 2017 LS&Co. Excellence Award for Creative Lead on bringing personalization to Levi.com

Led a team of designers through the production of engaging online content tailored for sales conversion, organizing the design and integration of the user experience and user interface. Piloted the design of several mobile-first landing page graphics for Apple and Disney partnerships. • Lead designer on a team with 4 designers focused on editorial content and conversion-focused content • Designed mobile-first landing page collaborations with Disney and Apple • UX/UI Designer for editorial content experiences • Coordinated design team on global creative for Cyber Monday, helping deliver a record day of $164M • Founder of the creative team social club and the design team's art gallery

Evaluated insights from medical patients and staff to identify waiting room communication inefficiencies and conceptualize a solution. Directed team through all facets of planning and design, producing storyboards, concepts, layouts, imagery, and user maps that aligned with ADA constraints and PAMC guidelines. • Analyzing medical and patient insights on communication lapses in the waiting room and designing a solution • Communicating timelines and setting executive expectations for approval of insight gathering, concept storyboarding, and design delivery • Design layout, copy, and imagery that align with ADA requirements while aligning with PAMC style standards • User Experience storyboarding / mapping of both patient and staff • Interaction design and icon design

• Concept and design eCommerce focused site redesign based off Shopify implementation standards.• Art Direct seasonal photoshoots of product on model and in laydown.• Concept and design holistic look and feel for email marketing, site marketing design and banner ads.• Design enviroments for tradeshow booths and retail stores (SF, LA, Walnut Creek)• Concept and deliver packaging and hangtag designs that fit print specs.

Good Dog Design is one of the most talented small design houses in the Bay Area and I was honored to assist them on a couple of potentially groundbreaking web design projects in 2011.

• Design site makeover built off of agency delivered global style guide.• Create and deliver timeline gauging timeline of project. • Deliver pixel perfect designs that are properly annotated for development.

As a contract designer at Old Navy, I designed with a team of 10 people to create signage and window display for the 1,000+ locations in North America.

• Design packaging, offset press, and digital print solutions for a wide variety of SF based clientele. • Make print recommendations and design solutions based on time and cost for all types of printing: offset and digital, large format, packaging design, and vehicle wraps.