Nathan Coyle Email & Phone Number

• Collaborated on winning pitch for ambitious creator marketing program for leading secondary marketplace.• Built influencer operation from scratch, recruiting and hiring staff to help execute the program.• Managed campaign with 21 creators, including some with 10mm+ followers.• Oversaw all negotiations and directly led negotiations with bold-face name creators.• Program launched in October 2024, with engagement rates often in the double-digits.

New York, Ny, Us

> Oversee influencer marketing for IPG media agencies globally, including: UM, Initiative and Mediahub> Built influencer marketing offering in the US from scratch in 2022, generating eight-figure billings in the practice's first 9 months> Continued to help the US business, including new business pitches, doubling revenue YoY in 2023 > Drove significant growth of influencer business in 20 markets—tripling net revenue YoY 2022 vs. 2023> Growth was generated by many factors, including: Deploying best-in-class suite of SaaS tools, training, playbooks and templates that empowered teams to sell and execute end-to-end influencer marketing at highest levels of efficiency> Hockey-stick growth was also driven through leading and supporting winning influencer new business pitches globally, including in US, LATAM, EMEA and APAC> Restructured operations to make influencer marketing among most profitable businesses at Mediabrands> Ran influencer portion of winning pitch for a $4Bn account--now one of the largest US clients> Global influencer marketing revenue for 2024 is projected to grow by nearly 40%

> Served as external executive for businesses across influencer marketing, media and entertainment> Sample areas of focus / services included:1. Architected comprehensive plan for modeling agency to pivot from its traditional business (booking models for photo shoots and runway shows) to tapping into advertisers’ influencer budgets for its models2. Drove Decor site’s strategy and tactics regarding how they worked with and monetized influencers 3. Refined companies’ operations; introducing efficiencies and improving overall margin and P&L4. Created and ran innovative strategies to build new businesses—adding accretive revenue growth5. Developed a roadmap for international expansion and monetization for Apartment Therapy6. Negotiated and closed a variety of media deals across the entertainment eco-system7. Provided general business development guidance, counsel and implementation> Clients included: Ford Models, Pip’s Island, Apartment Therapy Media and Jay Shetty’s Icon Media

Los Angeles, California, Us

> Oversaw all aspects of the #1 LGBTQ media company, with titles including OUT and THE ADVOCATE> Increased f1H 2019 topline revenue 38% year-over-year--after more than 5 years of flat/declining revenue> Repositioned the OUT brand—tripling online traffic in four months> Transformed editorial team at flagship OUT property–hiring a very prominent young editor as EiC> Created more inclusive workplace through hiring first Black Editor-in-Chief in THE ADVOCATE’s 50 year history, hiring first Black transgender woman as Executive Editor at OUT and hiring the first Black CRO> Expanded offerings by acquiring # 1 LGBTQ research company—through a non-cash transaction> Launched creative-services agency; enlisted former ECD of TBWA/Chiat Day as Creative Director (His comp was based on performanc –i.e. winning business); Closed $1MM in billings in 6 months> Closed two podcast deals utilizing existing FTE staff ; each deal generated seven-figure revenue

New York, New York, Us

> Oversaw all aspects of the business, reporting directly to the Board and the company’s investors> Tripled digital media revenue year-over-year (2016 vs. 2017)> Tripled digital audience year-over-year through organic growth (over 90% of growth was unpaid)> Hired and built best-in-class team within first 6 months in CEO role> Launched Domino Collective: The first influencer network for creators in home decor and related verticals > Monetized The Collective through influencers’ creativity and reach—adding significant accretive revenue> Architected and launched program of successful in-real-life pop-up retail experiences in across major US markets, introducing a new line of revenue that reached seven-figures annually within 12 months > Added revenue streams through consumer product deals–collaborating with industry leaders like Lenox> Leveraged my network of relationships to enlist notable and relevant personalities to support Domino (for no fee); examples included: Maggie Gyllenhaal, Reese Witherspoon, Gwen Stefani, Emma Roberts> Led and closed successful sale of company as a result of hockey-stick growth created under my leadership

Brooklyn, New York, Us

> Served as key member of exec team—working with co-founders to build various new businesses> Proposed, planned, launched and built R29’s influencer marketing business from scratch> Wrote business plan for launching an in-house influencer marketing business> Served as GM-- overseeing every aspect of the operation> After its launch, the Influencer business acheived eight-figure revenue in less than 18 months> Wrote business plan for R29 video business—including strategy, P&L, org chart, 3rd party deals, etc.> Grew video revenue from low six figures in 2013 to over $12MM in 2015 and over $30MM in 2016> Collaborated with co-founders on raising B- and C-rounds—generating over $25MM of capital in 2014

New York, Ny, Us

> Oversaw all aspects of a new teen editorial digital content venture that was built upon the social platforms of relevant celebrities> Wrote & implemented business plan, including: Product, tech, content strategy, org chart, revenue, etc> Reduced operating budget 50% / grew traffic over 300% / secured VC financing> Unlocked hockey-stick growth in audience scale, advertising partnerships and revenue> Due to successful growth and profitability of Cambio business, Aol fully acquired the venture in 2012

Los Angeles, Ca, Us

> Led CAA’s digital content practice, creating new models for financing & distributing original video content> Established proven track record for generating innovative and lucrative deals and partnerships> Regularly closed six- and seven-figure packages with advertisers to finance original digital video programs, including: Johnson & Johnson, Sony, Pepsi, Toyota, Microsoft, Nissan, Ford, Mars, Inc. and others> Pioneered groundbreaking deals for advertisers to work with talent through digital platforms> Clients (and properties) included: Tom Hanks / Playtone (Electric City), Seth Meyers / Broadway Video (The Line), Ashton Kutcher / Katalyst (Blah Girls), Will Smith / Overbrook Entertainment (Coma), Alloy Entertainment (Private)

London, Greater London, Gb

Omaha, Nebraska, Us