IYKYK is a conglomerate of startups and agencies. Our studio founds, funds, and scales high-growth businesses ranging from an AI SaaS to a surf outfitter. Our agencies provide marketing strategy, creative services, and product design to fast-growing scale-ups and enterprises.

Jump is an experienced team of builders, developers, and traders who are excited about the prospects of web2 and web3 technology to revolutionize open, community-driven networks.

Scaled Hinge 100X to become the fastest growing dating app in the US, UK, Canada, Australia, Scandinavia, and more!Hinge is the dating app for people who want to get off dating apps. In today’s digital world, singles are so busy swiping and matching that they’re not actually connecting, in person, where it counts. Hinge is on a mission to change that. So we built an app that’s designed to be deleted. On Hinge, there are no rules, timers, or games. Instead, you’ll start real conversations based on detailed profiles. It’s a natural way to find a great first date. So far, 3 out of 4 first dates lead to second dates, and we’re the #1 dating app mentioned in the New York Times wedding section.

Led Gett (Juno) to become a unicorn company and the largest on-demand car service outside of the USA. Live in over 1000 cities, including New York, London, and Moscow; Forbes named Gett one of the “top 15 explosively growing companies”.

Transformed Public Mobile from a discount brand struggling financially into an industry leader.Public Mobile was rebuilt as Canada’s first Cooperative wireless company where customers contribute to the success of the business and are rewarded for their efforts with huge discounts.

Launched and led Koodo to become the fastest growing Canadian Telecom. Built a department from the ground up responsible for digital marketing, customer experience, customer intelligence, customer care, and public relations.

Created a customer experience with a higher net promoter score than Apple. Drove the highest loyalty and customer satisfaction in the industry, winning the JD Powers award for each of the last seven years. Telus later adopted the strategy as its primary competitive advantage.

If vision is where you are going, culture is what gets you there. We made it our mission to understand the secret sauce behind some of today’s most admired cultures. The Culture Code is a set of values shared by the most innovative startups. It’s an open source resource that builds better cultures and helps teams do their best work.

An intensive, 24-month training program that accelerates careers by providing increasing levels of leadership across multiple areas of marketing. Less than 10 applicants are accepted each year from over 2,000 applicants.Manager, Loyalty MarketingInspired a high-performing team of 11 CRM Specialists responsible for retaining clients. Manager, Product MarketingLed product lifecycle management from launch to discontinuation.Manager, PricingManaged the $40MM+ smartphone portfolio, including pricing, inventory management, and channel communications.Manager, Brand ManagementLed campaigns from marketing strategy and agency briefing to creative review and media planning.