The Content Marketing Lounge is a community I started in 2015. It began as a Facebook group, but we’ve now expanded to offer training courses, a podcast, a newsletter, and occasional online events. We’re now at 8,000+ members (and growing!).

Collier Marketing is the business entity for my freelance and consulting services. So far, I’ve consulted or freelanced for 27 SaaS, software, and engineering companies and six marketing or service agencies. My services include content strategy, reporting, and analytics consulting along with creative projects such as ghostwriting, case studies, white papers, eBooks, web copy, newsletters, webinars, and podcasts.

✅ Established PERSUIT’s content team, hiring one FTE and contracting with a new team of contract providers for design, product production, social media, freelance writing, and more.✅ Developed and launched company-wide messaging, building on a successful “Kill Bill(able hours)” campaign.✅ Grew LinkedIn followers on the company page from 4,000 in July of 2022 to 16,800 in August of 2023.✅ Increased total registration to webinars by 139%.✅ Launched a weekly newsletter with consistent 30% to 40% open rates.✅ Took over management of the company’s weekly podcast, which features interviews with senior leaders at Fortune 500 companies.✅ Launched a new blog strategy featuring articles from internal subject matter experts and the data team.✅ Created a new series of data reports featuring unique stories based on insights from over $9 billion in proposals.

✅ Established a new content and community team by hiring two new FTE positions and bringing in a new group of contractors and freelancers.✅ Created the first-ever series of coordinated sales and marketing campaigns for the company — working with sales, marketing, and revenue operations to create inbound and outbound pipeline with a series of recurring campaigns.✅ Established a new, company-wide content calendar to break down silos, lower duplicate work, and coordinate the efforts of sales, marketing, and support.✅ Oversaw launch of a new Slack community for global leaders working in SaaS and software.✅ Created and launched a new newsletter, editorial calendar, social media calendar, YouTube interview series, and oversaw creation and publication of a major industry data report. ✅ Currently working on revision of all copy across all sales and marketing pages on the website and launch of a new podcast.✅ Worked with the CEO to launch and lead a new, company-wide extended leadership team consisting of directors, managers, and team leads from across the company with the goal of improving cross-functional coordination and support the executive team.