Make the web work for B2B companies.

Make the web work for B2B Industrial and Manufacturing & Distribution companies.

*Wove a narrative using consultative selling, analytical and data visualization skills, and industry knowledge to communicate granular as well as big picture issues to grow clients' business, unifying ideas and suggestions from the sales teams*Developed smart, integrated, research-based proposals, pitches and presentations for Ford, Chrysler, Nissan, Harley-Davidson, Cars.com & Midas clients*Lead initiatives to organize, collaborate, and brainstorm across the pod, Account Planner role and Automotive vertical; developing and contributing to interactive meetings and other team resources*Represented Google in the local community as Community Affairs lead for Birmingham office, spoke to local businesses about Google’s small business products as well as information sessions with undergraduate students on AdWords and online marketing

*Chosen to lead teams in initial Account Development and Automotive team as Relationship Manager, managing and growing over 80 mid-tier Automotive clients as well as mentoring less experienced pod members on sales and client interaction skills*Shared best practices in reporting and tracking; acted as liaison between product and sales teams as Reporting Guru for A2's 26 dedicated service teams and India teams*Mentored, delivered feedback, and improved scores for customer service reps

*Directed the Retail Consumer Marketing (RCM) process with ConAgra sales staff and retailers to develop customized promotions through in-depth knowledge of clients’ go-to-market strategy, operations and promotion guidelines, category management and merchandising procedures*Developed and maintained strong relationships with assigned retailer and ConAgra’s sales force to manage the sell-in of RCM programs*Managed account profiles; including history of past promotions, store policies, post-program analysis, ROI, key learnings, competitive analysis, and planning for future program recommendations

*Developed compelling relationships with distributor and key account personnel to increase sales through negotiating, consultative selling, point-of-sale placement, promotions, and other selling tools*Enhanced processes for market surveys, POS ordering, selling tools, and distributor presentations through comprehensive knowledge and application of Microsoft PowerPoint, Excel, and Word*Managed promotional lineups as point person for radio and print media partners; ensuring that programs were properly executed, driving traffic to key accounts, and delivering marketing initiatives*Conducted surveys in key accounts and tracked sales to evaluate business performance; analyzed this information to develop action plans in the areas of volume, distribution, and feature promotions