-Oversee strategy and execution of digital marketing initiatives to drive acquisition and retention of customers. (Paid Search, Email, Text, Affiliate, SEO and On-Site Optimization)-Lead team of digital marketing analysts and creative specialists.-Implemented CRM and audience segmentation along with personalization strategies across website and marketing channels.

-Responsible for overseeing the planning, development & execution of digital and ecommerce initiatives.-Led 30+ person team responsible for digital customer acquisition & retention marketing.-Developed new customer segmentation plan to improve loyalty and decrease dependency on promotional usage to improve margins.

-Responsible for managing team of digital marketing specialists that collectively work to positively affect the customer's experience with Swanson Health Products in each step in the customer's lifecycle-Constructed digital marketing plans to increase new customer traffic to our website, engage existing customers, and grow ecommerce sales-Evaluated and established marketing KPI's across channels and campaigns to drive long-term company profitability-Channels of Responsibilities: Email/CRM, PPC, Shopping, Display, Remarketing, Marketplaces, Auto-Order Subscription, Referral Program

-Lead team of analysts to provide detailed results to support eCommerce team's goals and objectives-Integrated multiple data sources to provide greater detail of customer's path to purchase and lifetime value-Identified trends, problem areas and inconsistencies, along with business opportunities from the data and communicated them to CEO and executive team

-Worked closely with acquisition channel teams to provide in-depth analysis of performance of campaigns-Collected and interpreted weekly, monthly, and quarterly results into reports sent to company directors-Communicated trends and stats of on-site customer behavior to improve the overall customer's path to purchase.

• Organized and carried out annual marketing plan through multiple channels to increase company’s profitability • Monitored and grew online market share for e-commerce site through e-mail, SEO, paid search and social media• Created and updated copy for e-commerce website• Managed customer service channel for orders including e-mail and phone support to meet customers’ needs adequately

• Prepared and presented marketing plan to owners for following calendar year• Coordinated and supervised activities for Carhartt’s NASCAR weekend promotion• Researched and implemented new marketing channels through community partnerships