As Chief Technical Advisor at Uptick, I am spearheading the development of an innovative ad tech platform tailored to the e-commerce industry. My role focuses on optimizing interactions between publishers and advertisers during the checkout process, enhancing both ad placements and the relevance of each interaction for maximum efficiency.Additional Responsibilities and Achievements: * Lead the strategic vision and oversee the technical development of an ad tech platform that enhances the synergy between publishers and advertisers. * Utilize real-time data and advanced analytics to create a seamless, intuitive system that streamlines ad placements and maximizes marketing and revenue outcomes. * Ensure the platform stays ahead of industry trends and market demands by fostering continuous innovation and improvement. * Collaborate with cross-functional teams to align technology development with business goals, driving success for all stakeholders involved. * Actively engage with e-commerce and ad tech professionals to explore trends and potential collaborations, aiming to enhance the digital advertising landscape.

As VP of Crowdfunding Solutions, I led the successful integration of Crowd Ox with BackerKit post-acquisition, ensuring a smooth transition while retaining a significant portion of our customer base. I was also a driving force behind building a new, cutting-edge crowdfunding platform to challenge industry leaders like Kickstarter and Indiegogo.Additional Responsibilities and Achievements: * Directed the integration of Crowd Ox into BackerKit’s existing infrastructure, ensuring continuity for users and maintaining high customer satisfaction during the transition. * Spearheaded the creation of a new crowdfunding platform designed to provide a superior experience for project creators and backers, competing with major platforms in the industry. * Collaborated closely with product, engineering, and marketing teams to ensure the new platform met both technical and market demands. * Developed strategies to increase customer retention and onboard new users, expanding BackerKit’s reach in the crowdfunding space. * Played a key role in guiding the product roadmap and aligning cross-functional teams to deliver an innovative, feature-rich platform.

As the CEO and Co-founder of Crowd Ox, I led the company from inception to a successful acquisition. I was instrumental in developing our software platform, alongside my co-founder, to provide essential tools for crowdfunding project creators. My leadership extended to building the sales and customer service teams, driving business growth, and optimizing operational efficiency.Additional Responsibilities and Achievements: * Developed and launched the software platform that enabled crowdfunding project creators to efficiently manage campaigns, increase funding, and streamline fulfillment processes. * Built and scaled the sales team, establishing a customer service department to support our rapidly growing user base. * Designed a seamless, tablet- and mobile-friendly checkout process to boost project backers’ experience and increase conversion rates. * Integrated features such as selling upgrades, collecting and validating addresses, and supporting late backers to maximize project creators’ funding potential. * Successfully negotiated the sale of the company to a competitor, ensuring a smooth transition for customers and staff.

As Vice President of Engineering at Spruce Media, I led the growth and development of the engineering department, building a high-performing engineering team from the ground up. I spearheaded the creation of both design and QA teams, fostering cross-functional collaboration. In addition to my leadership responsibilities, I played a key role in product planning while maintaining hands-on involvement in programming, ensuring seamless platform functionality and scaling.Additional Responsibilities and Achievements:- Oversaw the development and operations of the Spruce Media platform, a global technology solution supported by multiple data centers and processing billions of transactions monthly.- Led initiatives that optimized system architecture and infrastructure to support high-volume data traffic and enhanced platform reliability. - Collaborated closely with product, design, and business teams to align engineering efforts with strategic goals. - Mentored and developed engineering, design, and QA teams to support the company’s rapid growth and product innovation.

I specialized in providing custom software solutions for e-commerce companies, helping them optimize their platforms and integrations for better performance and scalability. I worked with notable clients such as Athletic Brewing and Jordann Jewelry, delivering tailored solutions that enhance their online operations and streamline their customer experiences.

Revitalized votefortheworst.com which had become increasingly popular but was losing its fan base. Under my leadership and skill a new site was created and views increased to fifty million per month. Implemented a sustainable ad revenue model bringing in twenty times more money as before. * Designed and developed a web application to withstand intense traffic during spikes * Moved from one single advertiser to balancing 20+ and increasing advertising revenue by 2000% * Created an elastic cloud solution that scales automatically reacting to load allowing a near unlimited capacity at a fraction of the cost

Directory of Software Development accountable for 8 software developers in 3 different locations. Managed priorities between several different departments' needs for custom client development. Defined and guided the direction of our custom Automated Workflow System that processes millions of records each month and moves data between 4 different countries. * Developed the core framework that consumes millions of records of data every month * Trained team to understand and extend core framework increasing developer capacity to handle the load of incoming projects * Guiding decisions for programming standards and overall base technologies in order to increase developer effectiveness * Constantly pushing, enhancing and maintaining a clear vision for the internal products * Led teams through the transition from SQL 2000, SQL 2005 and SQL 2008 * Conducted training in Tijuana, Mexico and Bristol, PA. Also provided training for team members in Beijing China * Developed and implemented an official Software Development Lifecycle which increased visibility for outside members and reduced development time on each project by 10-50% * Trained staff on SOLID Development Principles which significantly decreased complexity for the largest of our applications * Created management tools and standards including an improved interview process which saved the company money