Nathan Etter

Nathan Etter Email and Phone Number

Senior Vice President, Digital Marketing and Customer Engagement Systems @ Adobe
San Jose, CA, US
Nathan Etter's Location
San Jose, California, United States, United States
About Nathan Etter

A seasoned product and growth marketing executive with experience across product management, growth strategy, design, and engineering. Passionate about creating great user experiences that drive business outcomes. Customer-oriented leader with extensive background leveraging analytics and multivariate testing alongside qualitative feedback to guide growth & product development. Proven track record of execution in a variety of corporate environments, from startups to large enterprises.Specialties: Product Management, Growth, Product Strategy, eCommerce, Monetization Strategies, Digital Marketing, Analytics, SEO, User Experience, Engineering Management, Community Management

Nathan Etter's Current Company Details
Adobe

Adobe

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Senior Vice President, Digital Marketing and Customer Engagement Systems
San Jose, CA, US
Website:
adobe.com
Employees:
40967
Nathan Etter Work Experience Details
  • Adobe
    Senior Vice President, Digital Marketing And Customer Engagement Systems
    Adobe
    San Jose, Ca, Us
  • Adobe
    Senior Vice President, Adobe.Com
    Adobe Feb 2021 - Present
    San Jose, Ca, Us
    Responsible for the global strategy, growth, product & engineering of Adobe.com, as well as the customer journeys between this critical marketing surface and Adobe’s product experiences. The team leads the personalization & optimization of digital journeys for acquisition (B2C) and demand generation (B2B) to drive Adobe's $14B+ portfolio of products. We also operate our Help, Learn, Community, and Support systems and services for Adobe's customers.
  • Adobe
    Vice President, Adobe.Com
    Adobe Aug 2017 - Feb 2021
    San Jose, Ca, Us
  • The Marine Mammal Center
    Board Of Directors
    The Marine Mammal Center Sep 2021 - Present
    Sausalito, Ca, Us
    The Marine Mammal Center is the world’s largest marine mammal hospital and rescues more marine mammals than any other organization in the world. The center advances global ocean conservation through rescue and rehabilitation, scientific research, and education. Since 1975, more than 24,000 marine mammals have been rescued, covering a range that spans 600 miles of California coastline and the Big Island of Hawai‘i.
  • The Walt Disney Company
    Vice President, Games & Interactive Experiences
    The Walt Disney Company Jul 2013 - Jul 2017
    Burbank, Ca, Us
    Studio head and product lead for Walt Disney’s mobile game studios. Partnered closely with the brand teams at Lucasfilm & Marvel to create exceptional entertainment, including Star Wars: Commander and the Marvel: Avengers Alliance series. Titles won multiple Editor’s Choice awards from Apple, and reached #1 on both the iOS App Store and Google Play - ranking at the top of Disney's mobile game portfolio. Responsible for the entire product lifecycle, from concept & prototype generation, development, launch, and ongoing live operations. Oversaw product management, game design, art, UI, and engineering, with full P&L responsibility.
  • Zynga
    Vice President Of Games
    Zynga Dec 2009 - Jul 2013
    San Francisco, California, Us
    Franchise leader of "FarmVille" and its suite of games (FarmVille, FarmVille 2, and FarmVille mobile.) Drove overall franchise growth and led game design, monetization, engineering & operations across 3 game studios. Ultimately participated in the creation of a beloved franchise for hundreds of millions of players, and delivered well over $1 billion in revenue through innovative features and data-driven design. Leveraged insights gained via deep consumer data analytics to optimize the product for both audience growth and monetization. Consistently over-delivered on key customer KPIs and revenue, and identified and created new partnerships and lines of business to expand the franchise. Additional positions during this period: General Manager - FarmVille, Executive Producer - FarmVille, Director of Business
  • Ebay
    Sr. Product Fellow & Director Of Product Strategy
    Ebay Jan 2009 - Dec 2009
    San Jose, Ca, Us
    Responsible for leading the product strategy & portfolio management process for eBay’s global Marketplaces business. Worked closely with the senior executive leadership and the business strategy team to define business objectives, and then with cross-functional teams to convert those objectives into concrete product designs. A primary focus was on trust & safety within the eBay marketplace, leading to a fundamental redesign of the eBay Feedback system, listing requirements, and inventory display system – and resulting in a significant improvement in the overall buyer experience.
  • Ebay
    Director Of Product Management, Seller Experience
    Ebay Jan 2006 - Jan 2009
    San Jose, Ca, Us
    Managed the full suite of products that eBay sellers use to list items for sale, manage their storefront & inventory, merchandise their items to buyers, and track and fulfill orders across hundreds of categories, from Collectibles to Electronics, Home & Garden, and Toys. Led a team of Product Managers and Product Marketing Managers to define the product strategy, deliver features, and launch products across eBay’s global sites. Delivered significant growth in large scale, fixed price listings from businesses, as well as more unique collectibles from “casual” (non-professional) sellers.
  • Mercury (Acquired By Hewlett-Packard)
    Senior Director, Engineering
    Mercury (Acquired By Hewlett-Packard) Aug 2003 - Dec 2005
    Houston, Texas, Us
    (Note: Mercury acquired Kintana in August 2003.) Worked closely with enterprise customers and Product Management to define and deliver several major releases of the IT Governance Suite. Managed multiple engineering teams (both domestic and international), responsible for the core workflow & automation engine, overall product UI/UX, and 3rd party software integration (with products such as SAP, Oracle Apps, PeopleSoft, and others.) Acted as a senior technical advisor to Sales, Marketing, Customer Support, and Professional Services for major accounts.
  • Kintana (Acquired By Mercury)
    Director Of Engineering
    Kintana (Acquired By Mercury) Oct 1996 - Aug 2003
    Us
    Joined Kintana as the 11th employee and member of the initial engineering team. Responsible for the design and delivery of several major software releases of the Kintana IT Governance product suite, which led to annual sales growth from $8M to nearly $50M in 2003. Rapidly led and evolved the R&D organizational structure and operating processes as the team grew to over 75 employees, creating formalized product requirements, UI/UX, QA, and customer support processes. Provided senior customer account management for critical enterprise customers such as Fidelity, GE, Nike, and Verizon.Additional positions during this period: Engineering Manager & Senior Engineer.
  • Accenture
    Software Engineer
    Accenture Jul 1995 - Oct 1996
    Dublin 2, Ie
    Engineer in the Telecom Solution Center for Accenture. Lead programmer for a module of a large scale billing system, built on IBM MVS and DB2. Participated in an offshore transfer and training of technology partners in Manila, Philippines for 4 months.
  • University Of Utah
    Neuroscience Research Intern
    University Of Utah Jun 1991 - Sep 1993
    Salt Lake City, Ut, Us
    Internship in the laboratory of Gary Rose, Ph.D. in the biology department. Work resulted in publication of an article in the Journal of Comparative Physiology A on the responses of electrosensory neurons in Eigenmannia (a type of weakly electric fish) to complex stimuli.

Nathan Etter Skills

Product Management E Commerce User Experience Strategy Mobile Devices Monetization Social Games Cross Functional Team Leadership Product Development Video Games Analytics Entrepreneurship Management Game Design Project Management Strategic Partnerships Online Gaming User Experience Design Social Networking Mobile Applications Social Media Leadership Social Game Development Team Leadership Mobile Design Consumer Products Computer Gaming Product Design Product Strategies Business Strategy Competitive Analysis User Interface Design Community Management Engineering Management Executive Management User Interface Mobile Internet

Nathan Etter Education Details

  • Stanford University
    Stanford University
    Biological Sciences
  • The Wharton School
    The Wharton School
    Management & Leadership Forum
  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Finance For The Non-Financial Executive

Frequently Asked Questions about Nathan Etter

What company does Nathan Etter work for?

Nathan Etter works for Adobe

What is Nathan Etter's role at the current company?

Nathan Etter's current role is Senior Vice President, Digital Marketing and Customer Engagement Systems.

What is Nathan Etter's email address?

Nathan Etter's email address is n.****@****ail.com

What is Nathan Etter's direct phone number?

Nathan Etter's direct phone number is (408) 536*****

What schools did Nathan Etter attend?

Nathan Etter attended Stanford University, The Wharton School, Stanford University Graduate School Of Business.

What are some of Nathan Etter's interests?

Nathan Etter has interest in Virgin America, Cheese, Ebay, Olympic Games, Stanford University, Swimming, Pandora Radio, Triathlon, Npr, Mafia Wars.

What skills is Nathan Etter known for?

Nathan Etter has skills like Product Management, E Commerce, User Experience, Strategy, Mobile Devices, Monetization, Social Games, Cross Functional Team Leadership, Product Development, Video Games, Analytics, Entrepreneurship.

Who are Nathan Etter's colleagues?

Nathan Etter's colleagues are Sohail Ahmed, Manish Kasani, Othman El Attar, Rk Imran, Christine (Collins) Leavy, Ameer Emad, Sri Titi.

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