Nathan Fett Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

Greater Seattle Area

Private equity held 60-year-old company that designs, manufactures and markets advanced foam technologies for the commercial and retail channels.Recruited to manage partnership between Innocor and Costco’s Ecommerce business to improve sales, grow market share and develop new sales and marketing strategies of Costco’s exclusive Novaform product portfolio of mattresses and mattress toppers.

Greater Seattle Area

Promoted to launch and lead new partnership between Samsung and Costco in the Home Appliance space with sole responsibility of managing growth.

Recruited to manage the go-to-market strategy and P&L for Samsung branded Home Appliance products in the US market, with responsibilities to oversee market sensing, product lifecycle planning, promotional planning and financial forecasting.

East Dundee, Il

Winix is a rapidly growing, small, multi-million dollar North American Sales and Marketing subsidiary of Winix Inc, a South Korean billion dollar manufacturer of consumer goods.Promoted to oversee all business-to-business sales and marketing activities with major retailers through direct account management and independent sales reps. Develop direct-to-consumer sales plans and advertising campaigns. Analyze market sales trends for growth opportunities through new business development, pricing policies, product development strategies and promotional planning. • Drove a 250% year-over-year sales increase through expanded assortments, improved pricing and targeted promotions with key accounts, including Amazon, Costco and Bed Bath and Beyond.• Secured new strategic accounts, including Overstock and Best Buy, that drove profitable sales growth.• Developed the FresHome™ and Signature product line that added to portfolio and reduced overhead costs.• Analyzed previous pricing structure and implemented a new pricing policy by identifying gaps and opportunities that improved profitability across total portfolio of products and accounts.• Created strategic marketing initiatives utilizing remarketing and social media that increased direct-to-consumer purchases by 75%.

Recruited by Winix to identify market trends and implement strategies to gain market share through new product development, project management, profitability analysis and new advertising ventures. Managed marketing activities such as website development, trade show design and direction and social media activities.• Brought to market Winix’s first consumer focused water filtration system by working cross-functionally with our development team in South Korea.• Launched direct-to-consumer website and drove high margin sales through continual improvement of assortment and product communications.• Successfully completed three OEM projects for major brands by managing product definition and development with manufacturing team and company representatives.• Drove increased sales of current product lines by identifying opportunities to rebrand and focus current lines to niche markets.

Sears Holdings is a leading integrated retailer, operating through it’s subsidiaries of Sears, Roebuck and Co. and Kmart Corporation, with more than 2,350 full-line and specialty store in the United States and Canada.Promoted to Sears Holdings largest division as head Associate Buyer. I helped managed product development of the Kenmore Laundry division, developed point-of-sale marketing material, promotional pricing and sales forecasting. This role required close coordination with the inventory teams to assure proper inventory levels and store managers to implement new sales strategies.• Developed in-store sales materials and floor placement that drove increased sales of key brands including Kenmore, LG, Samsung and Whirlpool.• Played a key role in advertising cadence and negotiating vendor support that helped Kenmore attain top market share.• Took full P&L responsibilities for laundry accessories line and drove increased sales through strategic placement and promotional planning.

Promoted to the merchant team to identify opportunities to drive a growing business within the Home Appliance department. During the majority of my time I served as the sole merchant, helping transition three buyers into the role. Key responsibilities included seasonal buy planning and assorting, in-store placement, Kenmore product development, long-term sourcing initiatives and vendor negotiations.• Developed 3 product lines for the Kenmore brand, including the dehumidifier line that became the market share leader.• Helped analyze and implement an everyday low price air conditioner pricing strategy that led to increased market share by removing seasonality factors.• Created a line review tool to incorporate price elasticity, defective rates and brand recognition to account for total margin contribution instead of simply costs. This was used by other departments after proven success.• Identified assortment gaps in key lines and partnered with vendors to improve sku productivity and increased margins.

Recruited to join the Home Appliance business unit with annual sales totaling $5B. The role’s responsibilities included assisting the merchant and inventory teams through ad hoc analysis of promotional strategy, sku performance, forecasting and identifying margin growth opportunities. • Created a new promotional strategy focused on top promotions that over-indexed on sales and margin through deep analysis of past performances. This drove significant market share and margin increases.• Developed an interactive dashboard to analyze and report weekly division performance to top management.• Created Full P&Ls categorized by product brand that drove productive upper management negotiations with key vendors including Whirlpool, LG and Electrolux.

Analyzed market trends and financial outcomes by country.