Nathan Ford Email & Phone Number

Miami, FL, US

Remote, CA

• Focused on growing our Enterprise-level solutions, I set product strategies for our Membership subscription, oversaw our marketing and sales processes, and maintained our top seller relationships.
• Doubled MQLs from Creative Market
• Developed merchandizing strategies for top sellers
• Led an SDR team focused on recruiting top sellers on competitive platforms
• Gathered critical feedback from sellers to inform product strategy

San Francisco, California, US

• Led UX and engineering teams to build features that help sellers succeed on the CM platform. Specifically focused on onboarding, pricing strategy, and seller relationships.
• Increased new Shop applications by 2x
• Increased new Shop activations by 6x
• Increased new Shop sales by 40%
• Built promotional tools that drove massively successful Sales Events with record participation
• Steadily ramped AOV through value-added pricing strategies

Woburn, MA, US

• Led UX and product initiatives to optimize our e-commerce funnel for online and Enterprise sales. Developed and executed pricing strategies for our expansive Monotype catalog of fonts.
• Managed price changes affecting over 10,000 products sold across 7 different sales channels

Woburn, MA, US

• Built a customer analytics and insights program that identified and reported on challenges in the customer experience for over 300,000 customers across over 100,000 products, 5 different websites, and a global.
• Beat revenue plan for FontExplorer X (macOS app) by 18% after introducing new machine learning features along with improved marketing
• Expanded SkyFonts (macOS & WIN app) user base to over 1 million through a successful redesign of the desktop application and website
• Generated 27% more carts on FontShop.com and a 38% increase in per session value after a series of A/B tests improving the buy-flow
• Managed price changes affecting over 10,000 products that yielded a revenue lift for Monotype’s catalog
• Steered SaaS offering used by tens of thousands of designers from concept, market testing, to launch

Woburn, MA, US

• Worked with our product teams and sales channels to better understand and empathize with our customers. Oversaw the procurement, implementation, and integration of our analytic systems. Launched Monotype’s Voice of the.
• Identified and reported on challenges in the customer experience for over 300,000 customers across 7 different product lines and sales channels
• Led team of Salesforce and bespoke systems specialists to support the sales organization during a period of rapid expansion, reducing deal duration and turning around customer experience metrics
• Reduced support First Response Times by 20% and Time to Close by 30% through process optimization, while lifting satisfaction scores by 20%

Woburn, MA, US

Worked directly with our eCommerce teams to set goals, set strategy, and measure performance using data. Our teams had a strong focus on the creative professional, specifically developing strategies for better suiting their typographic needs. eCommerce sites included: MyFonts.com, Fonts.com, Linotype.com, and FontShop.com.

Woburn, MA, US

Managed a fantastic team of designers to help Monotype make better tools for creative professionals.Invented, designed, and developed Gridset, a web app for building responsive websites acquired by Monotype for seven figures in 2014.

At MBD we created beautiful-yet-useful experiences for a queue of awesome clients like CERN, Al Jazeera and ESPN.I also created, designed, and developed Gridset, a web app for building responsive websites that was acquired by Monotype in 2014.

Worked directly with our clients to solve their interactive/branding needs using the best of practices, while keeping a view on their long-term goals. Achieving success on these projects often required design, front-end development, scripting, and some light PHP development. I also created and supported Unify, a simple content editing app for websites.

Pittsburgh, PA, US

Worked as an Art Director and front-end web developer on such brands as the Corner Bakery, Samsung, and Peterbilt.