Reporting to the CMO, general management responsibility for leading a team of 30 marketers, product managers, designers, writers, and technical consultants with global responsibility for defining and implementing integrated, corporate-wide software platforms and related marketing programs to translate content marketing, social media, online discussions, and customer events into powerful community experiences that build awareness, affinity, and advocacy for GoDaddy's brand and products.

In collaboration with CEO, responsible for conducting market research and developing thought leadership to define a new product category within Higher Education for digital skills development, evolving the company’s product messaging and go-to-market strategy, leveraging industry experience, building data-driven insights, and implementing customer relationship platforms.

Reporting to the Chief Customer Officer, led team that accelerated time-to-value for customers by productizing professional services; worked at the intersection of B2B sales, legal, finance, customer success, strategic partners, and customers to oversee packaging and contract lifecycle management for professional services and implementation projects.

Reporting to the CEO, guided product innovation, product positioning and gave direction to Rafter’s product strategy with a team of 20 product managers, user experience designers, and software developers through which the company changed the conversation in Higher Education about the value of learning materials for student success; transformed pricing and distribution of learning materials through a disruptive, data-driven business model and trailblazing technology.

Supported Yahoo!’s strategic partnerships with AT&T and Verizon to build the largest broadband subscriber base; helped establish Yahoo’s social media presence (pre-Facebook and Twitter); shaped the content marketing and product strategy for Yahoo!’s top-ranked homepage – at the time, outranking Google, YouTube, and Facebook for the most visitors.

Ipsos is a multinational market research and consulting firm; responsibilities included developing a go-to-market strategy and building a sales pipeline of online market research projects with retail financial services clients; shortly after joining Ipsos, I was admitted to Stanford's Graduate School of Business.

Fulcrum Analytics is a data science, web analytics, market research firm that began providing SaaS-based data management in 1999, the year of Salesforce founding; responsibilities included managing a sales pipeline for quantitative and qualitative market research projects focused on retail financial services for clients such as Capital One, Chase, E*Trade, Fidelity, GE Capital, and LendingTree.

Through the use of direct mail, database marketing, and one of the first one million websites in the world, enhanced nationwide alumni relations and mentorship opportunities through online communication, content marketing, and community-building events.