Responsible for the efficient and effective leadership, management and operation of the following business functions:• Economic Development• Tourism/industry and business development• Dinner Plain• Civic and community events• Tourism events• Emergency recovery

Managing the marketing, events and tourism for Dinner Plain Alpine Village in North East Victoria. Strategy development and logistical execution. Through key digital strengths and innovative capabilities I provide strategic planning and execution for the destination's key marketing and promotional initiatives.

Assisting in the development and implementation of the resort’s marketing strategy through direct management of key assets and strategic areas. Through key digital strengths and innovative capabilities I provide strategic planning and creative direction behind the organisation’s key marketing and promotional initiatives.MARKETING STRATEGY◦◦ campaign development & execution◦◦ segmentation & strategic planning◦◦ digital content strategy & critical asset managementCOMMUNICATIONS◦◦ social media strategy & team management◦◦ media liaison, public relations, to camera presenting and press release communications◦◦ electronic direct marketing, print and digital advertisingWEB MANAGEMENT◦◦ fallscreek.com.au management◦◦ platform maintenance & design◦◦ content creationRELATIONSHIP MANAGEMENT◦◦ key stakeholder, government and customer liaison◦◦ management of Marketing program generating $125k revenue pa through member subscription◦◦ relationship management & engagment of 60+ resort stakeholdersCOLLATERAL◦◦ design & development of suite of printed and digital collateral◦◦ publication concept, copywriting, budget management and supplier liaison

• Sales & account management• Website development and management• Advertising, promotional and reference material development• Corporate branding• Product management and new range development & branding• Direct marketing• Event management• Sales analysis to establish targeted marketing plans• System maintenance incorporating item masters, pricing and purchasing