Nathan Groepper, Fcx-I Email & Phone Number

Saint Paul, Mn, Us

Led customer experience strategy to develop innovative customer experiences for Ford Motor Company to drive revenue, engagement, and loyalty.Key accomplishments include:- Led strategy for the creation of a new product which covers off-road driving. Ford is the first automaker in the U.S. to offer this type of coverage. This product launched nationwide in October 2023.- Led strategy for the creation of a series of owner experiences for Ford which is approved to scale nationwide in 2024-25.- Led strategy to allow Ford customers to redeem loyalty points to attend driving events.

Working with Ford Motor Company on customer experiences for passenger vehicles.

Minneapolis, Minnesota, United States

Worked with brands including Hostess, Hartz and Marvin Windows and Doors.

Co-founded innovation training and consulting firm, Bonfire Strategy, to help clients conceive break-through ideas through human-centered design. Spearheaded organization’s strategic vision and tactical implementation to help clients innovate within their organization. Generated new business, crafted and delivered training programs, and oversaw social media marketing and accounting functions.• More than doubled YOY growth by conducting Design Thinking workshops to attract new business, and by expanding industry focus to include higher education, health care, marketing, and insurance.• Pivoted from in-person to virtual instruction in 2020 in response to COVID-19 pandemic.• Guided Drake University in revamping curriculum to fit needs of modern students through research and workshops with business leaders, students, and faculty.• Partnered with Greater Des Moines Leadership Institute to incorporate Design Thinking principles into its program.

Harrisburg, Pennsylvania Area

Played key role in conceiving and executing highly successful advertising that garnered national recognition. Hired for marketing role based on audience-centric expertise and ability to effectively juggle multiple deadline-driven projects. Formulated strategies to ensure consistent and effective brand messages. Developed positioning recommendations, guided market research analysis, and defined differentiating brand elements. Collaborated with creative teams to devise competitive campaigns for print, TV, billboards, and social media platforms.• Steered 2nd and 3rd wave of Donate Life Pennsylvania campaign that won 2019 Effie Award (Sustained Success-Services) for driving 208K organ donors, topping previous agency results by more than 53%.• Masterminded strategies for Mt. Nittany Health, WellSpan Health, and Pennsylvania Medical Society campaigns that won 8 awards, including 2 silver and 3 bronze, from the 35 th Annual Healthcare Advertising Awards in 2018.• Piloted revenue-generating project that involved conducting research to identify healthcare trends, authoring reports, and presenting findings to clients and prospects to help them select targeted media buys.

Des Moines, Iowa

Promoted through series of increasingly responsible newsroom roles including 2 years as Consumer Experience Director role during long tenure with The Des Moines Register, a Gannett company. Selected for newly created role based on previous success innovating and managing dramatic change. Led digital, print, and production teams of 22 total employees to deliver strategic news, sports, and event coverage and meet engagement goals. Collaborated with leadership.• Increased annual views on Hawk Central website by 76% and social media traffic 164% by shifting coverage to focus on football recruiting and drawing new audiences with weekly radio show and podcast.• Boosted audience 91% for Iowa State Fair event coverage, increasing engagement time 300K minutes over prior year, and grew mobile platforms by launching branded Facebook page, podcasts, and interactive elements.• Reduced production time 40% by consolidating to single location, establishing individual specializations, eliminating low-engagement content, and visiting off-site teams weekly to gain insights on projects in progress.• Optimized organizational alignment and efficiency by identifying redundancies, restructuring newsroom, reassigning staff, and creating new timelines and workflows.• Introduced multi-departmental meetings to streamline operations through collaboration across all locations.• Formed Gannett Consumer Experience Directors group to share ideas and learnings and strengthen relationships among leaders.• Negotiated partnership with KXNO radio station which resulted in initiation of 3 weekly shows, providing access to new listeners.

Des Moines, Iowa Area

Oversaw visual presentation of 21 daily newspapers; managed five team leaders who presided over 75 employees. Supervised redesigns for eight daily newspapers. Interviewed, hired, and trained 80 employees, developed processes, and fostered strong relationships with client newspapers.• Orchestrated consolidation of 21 design studios into centralized location over 2-year period, recreating and staffing production operations of each newspaper onsite to improve efficiency and quality, saving millions of dollars.• Launched Gannett "Picasso Team"; which established guiding principles and curriculum for newsrooms nationwide to radically change their culture, process, and products to increase revenue.

Responsible for presentation of all of the Des Moines Register Media’s 17 print publications including the daily newspaper, community publications and glossy magazines. Duties included coaching, enforcing deadlines and writing annual reviews for a staff of 12 employees. Oversaw a departmental restructuring in July 2009. Helped launch new features and redesign existing features based on strategic goals. Worked with Gannett publications around the country to improve their presentation, including providing in-depth critiques and creating prototypes. Worked with reporters, editors, photographers and graphic artists to help shape daily coverage and plan for packages. Designed a variety of daily newspaper pages and special projects.

Responsible for the presentation of the Des Moines Register Media’s custom publications and features sections in the daily newspaper. Oversaw a departmental restructuring in January 2009. Redesigned Moms Like Me and Fiftysomething magazines in 2008 based on the company’s strategic goals. Designed a variety of newspaper and magazine pages for daily, weekly and monthly publications. Managed a staff of five designers and copy editors.

Managed a staff of that ranged from five to 10 designers. Worked with advertising and marketing departments in 2007 to redesign weekly entertainment section DateBook. In spring of 2005, helped launch the Design Desk. Designed a variety of pages on deadline.

Responsible for designing newspaper pages on deadline. Worked with multiple departments to plan packages. Hosted weekly roundtable discussion for designers.

Responsible for designing a variety of pages on deadline.