Nate Abbott Email and Phone Number

At Ontinue, I focused on sales enablement and content marketing initiatives, helping to convey the value of Ontinue’s services through webinars, training sessions, presentations, and a wide range of written collateral. I developed a deep understanding of our ICP and the target personas within that profile, and crafted messaging detailing how Ontinue’s unique approach to cybersecurity solved the problems that market segment was facing. I worked closely with Product Management, Marketing, Sales, Channel, and Executive Leadership to communicate our vision, generate awareness and opportunities, drive demand, and shorten the sales cycle. When the MDR division of Open Systems was separated into its own company as Ontinue, I helped lead the launch of the new brand with creation of a full range of marketing and sales enablement assets.

With FireMon, I focused on content strategy within the PMM team. Upon joining the company, I conducted a comprehensive audit of all GTM content, and managed the revision of outdated materials and the creation of new materials to fill gaps. I helped in the creation and management of a new content hub, streamlining access to internal and customer-facing materials for sales, marketing, and channel partners. I managed or assisted with multiple content initiatives, from web updates to social content to the creation of multiple video series; all focused on demonstrating how FireMon’s technical strengths solved the pain our target market was feeling.

Based on quality of work shown in original role and the additional duties I took on during that time, I was promoted to manage the technical marketing and content strategy for the Security division. I oversaw content strategy and development for two interlocked cybersecurity departments of two global IT companies within NTT corporate family (NTT Security and NTT DATA). I managed a team developing positioning and messaging strategy and creating content for evolving cybersecurity product and service offerings. Drove I worked with analysts, engineers, product management, operations, marketing, and executive teams across the two operating companies to ensure portfolio alignment, produce technical sales content, and maintain product marketing roadmaps.

Managed the creation of technical, corporate, and sales support material (RFP response & proposal material, training content, sales brochures, and more). I coordinated with executives and SMEs around the world to build and update a presales content library. Following global merger, I helped transition the presales department from a small one-man operation to a more mature department of over ten people. Selected for the company’s leadership training course following my second year.

Created and managed development of Ruminate, a productivity app for the Apple iPad. Ruminate was a comprehensive tool for researching and planning any project involving the written word, from research papers to novels to meeting agendas. It ranked as high as #11 in iPad Productivity apps before development was ceased in 2016.

Led a small team responsible for coordinating and creating commercial banking proposals and maintenance of content database. Helped increase the RFP win rate over 40%. I also led the expansion of the content library by over 30%, while accommodating more stringent compliance oversight requirements.

Managed all marketing and sales content for regional financial consulting firm. Worked with partners and and management to rebrand all materials. Implemented best-practice client & prospect management strategies. During my tenure, we saw a 45% increase in responses to email marketing campaigns and a 30% increase in new business from direct marketing efforts overall. In addition to strategy, I wrote and edited a wide range of content, from white papers to web copy to email blasts to signage for conferences.