BTSTPRO is an independent creative service agency and production studio specializing in producing branded content in fashion, art, and technology to help clients engage new audiences through unique brand-enhancing experiences.• Leadership/Supervisory Role - Ensure critical roles executed efficiently. Mentor clients & personnel on best practices with each campaign to continually improve decision making and professional skills. Offer assistance in their duties upon request. Lead the transformation of campaign ideas from their most formidable stages into actionable concepts, timelines, and projects while maintaining a serious consideration of the financial implications, marketing needs, and the overall objectives of the business. • Vision and Strategy - I ensure continuous improvement in campaigns as well as the product’s compliance to market needs wrapped in experiences that continuously and consistently delight consumers. Evaluate market trends and competition strategies to recommend innovative approaches in the final production product of campaigns to clients. Oversee marketing and advertising, designing budgets and acting as the link between clients and production staff.• Marketing - Coordinate functions of design, production, and campaign roll-out, ensuring the process resonates with consumers, therefore, boosting the product appeal to the consumers and in turn increase consumer base and sales volume of clients.• Long-Term Culture - Build relationships with clients, based on trust and value, for overcoming issues of price and creating substantial barriers to competition. • Production Management - Oversee studio floor and technical, creative operations of photography, video production, and design. Assemble recorded raw material into a finished product suitable for broadcasting on all desired digital and physical platforms.

• Manage and produce multimedia content for social media purposes of 24 domestic Powersport dealerships nationwide.• Senior Graphic Designer, Video Editor, and Motion Graphics Artist for “unit sales advertising,” creating daily still and motion ads with digital assets from OEM factory brands such as Ford, Yamaha, Honda, Can-Am, and Polaris for factory promotions and monthly sale items.• Apply proven strategies to all marketing campaigns and sales strategies. • Deliver consistent messaging and content, creating a complete and robust feeling of trust with both existing and new customers.• With my participation and collaborated strategies with clients; Social Media Engagement has increased over 700%, 67% increase in organic search traffic, and 26% in gross sales yearly.

• Part of a team of 12 individuals who built a production and digital distribution network, studio, free editorial programming, and subscription-based programming• Produced video content for TV, Social Media platforms, and Print for domestic and international markets• Oversaw development of content from pre-production to completion: Extensive on set experience, shot and edited content, collaborated with clients, talent, production companies, and created graphics/motion effects and animations.

Deliver and collect mail as well as Amazon Fresh on foot and by vehicle under varying road and weather conditions in prescribed areas throughout the San Diego District. My goal was to maintain, innovate professional and competent public relations with customers and clients. I continuously familiarized myself and coworkers with; postal laws, regulations, products, the geography of the city and redesigned Sunday AM Amazon Fresh delivery routes to illuminate best productivity solutions with least amount of stress from CCA's getting products into customer homes. In one year La Costa of Carlsbad became the leading Amazon Fresh distribution hub starting the year with an average below 90% delivery accuracy rate and ending with 98.6% delivery accuracy rate.

Instructed youth with varying social backgrounds ages 14-18 participating in Youth Radio's Core and Bridge introductory programs. Held significant oversight of training youth radio’s multimedia (photography, video production, online) track, worked with diverse teams of Core and Bridge teachers, in addition to overseeing interns and Project Associates peer teaching for the program.

• Was part of a team of 5 creative professionals to spearhead marketing efforts and social campaigns. • Created graphic design, digital media content including photography and video production for: - Key bloggers and tastemakers to increase brand awareness by 178%+- The Balm’s Instagram, Facebook, Twitter, Blog, and Pinterest accounts. • With my participation and collaborated strategies with PR Coordinator, the social media audience grew 38K to 70K in my 3-month contract producing digital and print content for domestic and international markets (monitored closely with Hootsuite).- Produced internal training videos for wholesale accounts and theBalm’s YouTube channel.

• Developed brands such as Experience Columbus by creating highly innovative lifestyle marketing campaigns with an instant, positive impact across new and traditional platforms.• Research core target audiences and develop specific comprehensive marketing strategies, which integrates brands into that audience's culture through awareness, buzz, and creative fun.• Manage own accounts and projects, working within budget and scheduling requirements• Formulate layout design or presentation approach, and specify material details, such as style and size of type, graphics photographs, animation, video, and sound.• Confer with creative, art, copy-writing, or production department heads to discuss client requirements, presentation concepts, and coordinate creative activities.• Review and approve proofs of art and copy materials developed by staff members — present the final layout to clients.

• Supported the development, implementation, and evaluation of annual communications across the network’s discreet audiences in collaboration with the Senior Management Team•Ensured consistent messaging and branding across physical and digital real estate.• Served as the organization’s editor and senior copywriter, creating and supervising the graphic design and production of all communication materials including, but not limited to, annual report, annual donor appeal, email newsletters, brochures, and infographics.• Nurtured existing relationships with media and developed new contacts, including print, television, radio, and key blog reporters. Developed and pitched story ideas relevant to the organization’s mission and strategic objectives and monitored media coverage.• Developed and managed targeted on- and off-line advertising, public awareness campaigns, and communications strategies for significant fundraising and programmatic initiatives.• Ensured all physical and digital materials were consistent with editorial and branding guidelines. Reviewed newsletters and materials before publication or printing. Trained staff to ensure consistency in style, language, quality, and brand awareness.• Effectively bridged policy advocacy goals with public sector marketing.• Cultivated relationships with key program leaders to proactively position organization’s mission and programs, staying on top of trends in education, local laws, and government policies finding appropriate avenues for showcasing the organization’s work.• Served as Coordinator/Producer in the creation of promotional videos, working in partnership with outside vendors.• Supported YU programs in creating useful publicity materials for programs and services.

• In collaboration with Program Director, developed curriculums, taught classes video production and graphic design classes, and maintained labs for each course. • Courses under my direction included Story Development, Basic Compositing, Introduction to Video Editing, and Advanced Editing.• Created weekly multimedia news stories covering various social, economic, and political issues for clients such as The Huffington Post, National Public Radio, KQED, and The New York Times.

• I have assisted in the creation of all entertainment programming by editing segments, writing and proofreading scripts, etc.• Monitored news feeds wires, social media, and entertainment websites for new trends and content ideas. Attended all show production meetings.• Contributed strategically and brainstormed with the marketing team about pop culture trends and how to best apply them to the original content.• I cataloged and transferred day-to-day volume of various media produced throughout the different departments within the company for television and/or web into their DAM network.• Produced, wrote, and edited several video pieces daily for television and online community.• Assisted in the creation of all entertainment programming by editing segments, writing and proofreading scripts, etc.