══ MY WORK ══First and foremost, I am a “product guy”. I have spent the last 14+ years working in product development and merchandising operations, with a strong emphasis on the outdoors industry. I have an extensive history of bringing new products to the market based upon customer needs, market trends, and have launched those products with successful marketing campaigns. My background in both corporate and direct sales have worked in concert with each other, giving me the ability to connect directly with customers and also utilize market research and data to drive sales and increase profit margins. I have consistently been recognized as the #1 sales for Nebraska Star Beef and my expertise has been pivotal in creating a data-driven, market research-based environment. ══ MY PASSIONS ══Having spent my childhood in Wyoming, camping, fishing and hunting were a way of life for me. I learned a lot, by experience, about what to do in specific outdoor situations and what kinds of gear/tools would be needed. Not surprisingly, this translated into a passion for the outdoors industry and specifically led me to be an expert on product development and merchandising in this area. ══ STRENGTHS ══Aside from the aforementioned strengths in product development, I also have expertise in both digital and print marketing. From graphic design to copywriting, I have created highly effective marketing materials that have led to considerable growth in sales. I am experienced with Search Engine Optimization (SEO) and have utilized this process to create digital ads (specifically within Amazon) that target customer needs and desires. I have a demonstrated history of pushing category growth (sub-category) to outgrow even its’ major category, and my work in all of the above areas has contributed to this. I have also worn many hats throughout my career, which has given me the breadth of knowledge to initiate many facets of merchandising operations and product development from the ground up. I have the ability to build bridges and form relationships that lead to strategic partnerships (co-branding, vendors, etc.). I take initiative, listen, and always try to get to the root of an issue to overcome complex business obstacles. ◆ Product Development ◆ Brand Development ◆ Business-to-Business (B2B) ◆ Social Media Management ◆ Go-To-Market Strategy ◆ Strategic Marketing ◆ Contract Negotiation ◆ Direct Sales ◆ Digital Marketing ◆ Market Research ◆ Strategic Partnerships ◆ Category Assortment ◆ Search Engine Optimization ◆ Stakeholder Communication ◆ Category Assortment ◆