Nathan Henson Email and Phone Number

• Manage the strategy team within the business development division, including setting vision and scope, and directing daily tasks• Direct and oversee all strategic communications internally to effectively communicate the long term objectives and tactics in meaningful ways• Establish and led a cross-functional team within the organization, working with business owners to quickly assess the strategic need and impact of initiatives• Appointed by CEO to serve as a representative on the Action Plan Program team, responsible for identifying and rapidly assessing initiatives yielding bottom-line margin impact• Manage the ongoing development and refinement of the company’s strategic capability model to track future investments• Support BCBSLA Executive Leadership in strategic planning and prioritization • Assist divisional leadership in defining outcomes for prioritized capabilities and establishing success metrics both for long term department planning and for specific initiatives• Create strategic roadmaps to communicate progress towards current and future strategic investments • Created and implemented a process for evaluating proposed initiatives based on both strategic alignment and financial viability• Provide ongoing support in the development and management of corporate business cases for new initiatives• Develop and manage enterprise-level metrics and dashboards for analyzing enterprise performance and tracking progress towards strategic initiatives, including incentive and key result measures• Leverage data and analytics to support corporate decision making • Stay current with industry trends in order to effectively compile and disseminate this information to key stakeholders throughout the company

• Assisted senior leaders in re-defining the company's mission, vision, key results and core strategies• Conducted company-wide workshops to identify future-state business capabilities needed• Create and maintain real-time capability model to direct the company's strategic roadmap and investment planning• Partner with business units to tie the company's capabilities to their respective area for divisional planning• Refined and implemented a new annual planning process for strategic investments• Defined and implemented a new incubation and evaluation process for strategic ideas with a cross-functional group of executive leadership (EPC)• Create financial models (i.e. proforma and business cases) to estimate cost of strategic investments• Create and maintain executive-level reporting and dashboards to gauge progress towards the company’s goals • Analysis of ongoing business processes to identify gaps and recommend improvements• Partner with external vendors to conduct qualitative market research• Use research to inform the company's strategic direction• Work closely with both the Business Analyst Team and Corporate Project Management Office in order to provide the organization with an effective “Strategy-2-Execution” framework• Executive-level presentations to communicate strategic initiatives and progress• Effectively communicate company’s strategy to both the leadership and overall organization in ways that are both creative and consumable• Ad-hoc analysis as needed• Scenario planning• Survey creation

• Weekly reporting and analysis• Trending and forecasting • Data Mining• What-if scenarios• Budgeting• Modeling• Campaign tracking and evaluation• Provide recommendations on data structure and tracking options• Survey creation and analysis• Ad-hoc analysis and reporting

• Customer data mining including researching, tracking, and analyzing billing issues with certain products, customer purchasing trends, the success of promotional campaigns, retention efforts, customer churn, promotional costs, and other duties as needed. • Responsible for monthly reporting to top executives and owners with detailed product related information. • Construction of what-if models to analyze true costs of a new product launch and the breakeven timeline. • Create channel migration cost-benefit analyses to factor in all variables associated with channel movement. • Responsible for all aspects of marketing related surveys including questionnaire methodology, coordination, sample segmentation, tracking, and analysis. • Responsible for organizing, tracking and scrutinizing all facets of network content costs related to video. • Oversaw as lead on a corporate-wide dashboard project which tied in multiple data sources to supply end users with easy-access high level metrics (with drill-down options). This included conceptualizing the dashboard, identifying and creating metrics needed, and providing all associated SQL coding needed. • Create, maintain, and oversee a fully functional content database in Microsoft Access which houses all network contract information, channel information, rates, and additional costs. • Track competitors’ products and pricing on a regular basis. • Co-manage a student worker by assigning tasks and coordinating follow-up. • Established task assignment system for marketing to keep track of ongoing priorities and increase accountability. • Work with outside vendors to provide information or answer questions. • Responsible for development and tracking of marketing budget, including managing and forecasting changes. • Work with other departments on long term product upgrades including determining departmental needs, troubleshooting issues, and helping other departments as needed.

• Work with internal business owners to understand business needs and deliver intelligence• Created and launched various reports using various tools such as Cognos Report Studio, Powerpivot, and Powerview• Deliver information to support new location roll-outs• Lead company-wide mobile BI solution for employees in the field including development, maintenance and support• Some data modeling to integrate new information to existing data warehouse structure

• Sought out internal and external data sources to assist in targeting efforts. • Created enterprise-level database by compiling known and newly acquired data sources. • Performed strategic analysis to segment and target hospitals, skilled nursing facilities, nursing homes, and physicians. • Managed projects and worked with other departments to accomplish goals and objectives. • Defined national markets based on geographic and population metrics then compiled data to determine attractiveness for Home Health or Hospice growth. Overlaid these markets with company data to determine Amedisys' existing strength in each market. Factored in overall attractiveness and company strength to segment and prioritize markets as well as provide recommended growth strategies. • Using known data, I worked with leadership in the field to identify enterprise-level targets and develop strategies for approaching those targets. • Gave multiple presentations across the nation presenting analysis and findings. • Performed ad-hoc analysis for upper management and presented findings. • Analyzed, compiled, and presented survey results resulting in intelligence on the overall direction of the home health industry. • Compiled available data and created previously unknown levels of intelligence. • Ad-hoc data mining, targeting, querying, and reporting as requested..

• Analyzed all aspects of membership data, some of which included: identifying member relationships, positive and negative trends in membership, and analyzing the number and types of member’s services/accounts. • Presented a monthly report to management which included an analysis of all marketing material for the month including: membership data from the previous month, trends in membership behavior, qualitative research on reasons for joining, results of ongoing marketing campaigns, as well as marketing budgeting and spending. • Responsible for all query methodology in researching membership information. • Created telephone and web-based surveys. • Tracked and evaluated all marketing related campaigns, including direct mail. • Regularly analyzed products verses competitors. Proposed changes or new products.• Responsible for logistics of most marketing campaigns and making sure they were carried out in a timely and cost-effective manner. • Responsible for coordinating promotions with external vendors including maintaining contacts, obtaining quotes, receiving and approving proofs, and making decisions on which companies best fit the credit union’s interests on particular campaigns. • Dealt with all aspects of specific contests to members, such as planning, initiating, coordinating, tracking, and analyzing results. • Managed various aspects of the marketing budget including creating the upcoming year’s budget, analyzing the prior month’s spending, and working with accounting on any problems.