Nathan H. Email & Phone Number

Milwaukee, WI, US

Milwaukee, WI, US

• Develop new business through prospect research, cold calling, custom advertising campaign creation and client presentations.
• Generated $400k+ in all new business revenue, exceeding goals in Q3 and Q4 with notable partnerships establishing new advertorial products (ex. Women & Wealth Webinar Presented by Associated Bank, 2022 Fall Performing.
• Significant growth of new destination marketing accounts resulting in an expansion of a biannual section into a quarterly series published in print and online.
• Company has adopted many sales process, account management, marketing and editorial ideas. Creating impactful inbound lead generation, several new monthly editorial features introduced in 2023 redesign and introduction.

• Responsible for developing and implementing digital and online marketing strategies tooptimizing user experience, increasing marketing effectiveness, improving membersatisfaction, and driving lead-generation to support.
• Authored TCU Switch Kit (tcunet.com/switch-kit) and new customer forms.
• Managed new Kentico CMS website integrating and updating site content.

• Implemented sales strategies growing online revenue for GoshenNews.com withadvanced digital tactics through a consultive-based approach.
• Historic (180+ year old) publication’s first dedicated digital sales representative,managing and supporting legacy sales team (3-4 members).

• Oversee and drive revenue creation, as well as consult in editorial direction.
• Manage SEO and organic inbound site traffic leading to a 33% increase in daily PVs from 2012 to 2014; created a 13% increase in daily PVs in 2013 over the previous year, as well as an 18% increase in 2014 over 2013.

• General consul in the creation of the start-up publishing company, contributing to A&R direction, systemic communication and contractual strategy.

US

• Pursued sales of online advertising space, regularly exceeding monthly/yearly quotas throughouttenure.
• Created proposals, presentations, and insertion orders for prospective and repeat clients.
• Managed full-time Traffic Coordinator.
• Oversaw creation and expansion of 2008 media kit, portions of which are still in use today.

Ann Arbor, MI, US

• Managed operational relationship with premiere clients Brooklyn Industries and Sconnie Nation.

• Administered all day-to-day festival activities including management of office interns and volunteercoordinators.
• Oversaw all marketing and graphic design (website, program guide, etc.) efforts.
• Produced all print and online advertisements.
• Managed all festival accounting including preparation of budgets and financial reports.

• Produced all print and retail marketing campaigns.
• Authored promotional materials (one-sheets, press releases, label updates, advertising creativesand websites).
• Managed digital download content and distribution.
• Brokered key relationships with booking agents, publicists, and radio promoters.agents, publicists, and radio promoters.
• Provided general counsel in budgetary and A&R discussions.

• Represented 17 record labels, advising and executing retail marketing programs.
• Doubled direct sales clientele (100+ active accounts) and influenced buying tendencies of existingcustomer base.
• Advanced sales tracking database and created self-performance analysis tool, still in use.
• Authored analysis tool, still in use.

• Principle contact for all clients, providing custom quotes and print coordination.
• Researched and solicited new customer base; exceeded sales quotas throughout tenure.
• Primary liaison between manufacturing broker

Bachelor Of Science (B.S.), Business, Management, Marketing, And Related Support Services

Computer Programming

Audio Design And Production, Ba