V.P., Head Of Content, Digital, Social & Strategic Partnerships
CurrentSupervise a broad marketing portfolio including content strategy, paid and organic social, digital and channel marketing, search engine optimization, and content partnerships – all focused on supporting commercial objectives across the company.Developed shared priorities around research and insights, content promotion and production across all four divisions through a global research council. Co-founded the Diversity Research Lab to research issues of ethnicity and gender within financial markets. Lead content development for our partnerships with the World Economic Forum, Institute of International Finance, Climate Week, AARP, SASB, and others.Manage a team that includes marketers, social media, project managers and business analysts to develop our digital ecosystem and channel marketing. Supervised the development of several new divisional and functional websites to centralize and rationalize our digital footprint. Partnered with commercial and product teams to develop marketing strategy and materials for ESG and private markets offering.