Project Manager/Contract Manager/Marketing
• Developed and oversee PPC campaigns. • Monitored and reported KPI while presenting progress to stakeholders. • Prioritized stakeholder engagement. • Demonstrated a strong understanding of smart procurement decisions to ensure maximum effect for online budget spend. • Assisted with research analysis for PPC/SEO to optimize Web traffic. Research and analyze competitor advertising links. Recommend changes to website architecture, content, linking. Leadership. Coaching• Was responsible for SEO positioning for target keywords. • Developed strategic marketing plans/creative marketing campaigns. • Develop customer lifecycle campaigns from onboarding flows, retention, and win-back strategies. • Contract negotiations and management. • Team Leadership. • Risk Management and Forecasting