International Marketing Manager
Chongqing, China
- Integrated Overseas Marketing Strategy: Led a team of 20+ to develop an “Internet + Medical” online marketing and sales model during the pandemic. Established and managed social media platforms (Facebook, YouTube, LinkedIn, website). Pioneered online academic and business negotiation models, including virtual company tours and live surgery broadcasts. Expanded the company’s online marketing, reaching 3M+ patients across 20+ countries, generating 1200+ sales inquiries.- Organized… Show more - Integrated Overseas Marketing Strategy: Led a team of 20+ to develop an “Internet + Medical” online marketing and sales model during the pandemic. Established and managed social media platforms (Facebook, YouTube, LinkedIn, website). Pioneered online academic and business negotiation models, including virtual company tours and live surgery broadcasts. Expanded the company’s online marketing, reaching 3M+ patients across 20+ countries, generating 1200+ sales inquiries.- Organized Online Conferences: In 2020, organized 20+ online seminars, including the Mumbai Society of Obstetrics and Gynecology Conference, the French Society of Gynecology and Pelvic Surgery Francophone Meeting, the APAGE & ISMIVS Joint Focused Ultrasound Ablation Surgery Seminar, and the ESGE Annual Meeting. Attracted 60,000+ doctors from 30+ countries, opening new markets in Nigeria, Mexico, and Russia, contributing to 2020 sales targets.- Managed KOL Relationships: Managed relationships with international gynecology and obstetrics KOLs, including APAGE founding members, former FIGO Secretary-General, and ESGE founding members. Supported local academic and market activities, facilitating strategic partnerships.- Strategic Association Collaborations: Assisted in relationships with top associations like APAGE, FIGO, ESGE, and SERGS. Facilitated cooperation through symposiums, clinical research, and co-authored articles.- Organized Overseas Exhibitions and Conferences: Organized nearly 10 overseas exhibitions and academic seminars, including SERGS 2019 (Sofia), 2019 China-CEEC Forum (Sofia), MAA 2019 (Vienna), and 2020 ENDU Dubai. Also helped organize the 2019 Yangtze River Summit Forum, the 20th APAGE Annual Meeting, and the Developing Countries Training Course on Focused Ultrasound Non-Invasive Tumor Treatment. Show less