Concept to delivery, new product development for licensed and own brands. Apparel and hardgoods worldwide.

Freelance design consultancy, art direction, brand development, Identity design, apparel/product design, graphic design and Illustration. Selected clients include - Santa Cruz, Santa Cruz Womens, Independent Truck Co, Cortina Bearing Co, Quartersnacks, The Quiet Life, Primitive Apparel, Globe, Etnies, Etnies girl, Emerica, Route One, SWYD, Kill City Skateboards, Crayon Skateboards.

Identity design, deck graphics, wheel graphics, apparel, adverts, catalogues.

European Art Director Independent Truck Company / Senior designer Santa Cruz / Low Life.Responsible for conceptualisation, design and execution / developing of seasonal GRAPHIC packages.Generate seasonal tech Packages and work closely with suppliers on sampling and production. Responsible for conceptualisation, design and execution / developing of all KNITS and SWEATERS. Develop fabrics, prints, plaids, yarn dyes, washes and trims to produce quality product within set price points / margins.Responsible for conceptualisation, design and execution / developing of seasonal FLEECE.Responsible for conceptualisation, design and execution / developing of seasonal ACCESSORIES. Generate seasonal tech Packages and work closely with developer on both sampling and production.Design and execution of seasonal TRIM package.Design and execution of all PRINTS, PLAIDS, STRIPES, and PATCHES for all apparel and accessories. Create original ARTWORK and graphics for use in product and marketing materials.Work closely with marketing to develop seasonal marketing plan.Design produce and develop seasonal CATALOGUES supplying art direction and product photography.Responsible for design and execution / developing of seasonal ad campaigns.Responsible for overseeing sampling process and presenting apparel range to European distributors at sales meetings.

Identity design, deck graphics, adverts, catalogues.