Nathaniel Luis Samson Email & Phone Number

Australia

Nsw, Australia

* Developed and executed marketing campaigns for Google, Meta, and Bing Ads that consistently achieved target efficiencies, including a notable case where e-commerce clients doubled their sales and lead gen clients with lowered cost per acquisitions.* Managed over 25+ accounts with a accumulated monthly budgets of $100,000+* Successfully increased a client’s Return on Ad Spend (ROAS) from 4x, effectively doubling it.* Maintained one of the highest client retention rates for Year 2023. * Devised and implemented strategies tailored to client needs and objectives.* Provided strategic forecasting to guide budget allocation and campaign direction.* Developed dashboards using Looker Studio for comprehensive data visualization and analysis.* Optimized product feeds to enhance campaign performance.Key Accomplishments:* Developed a script connected to Google Sheet and Looker Studio, enabling the team to automatically monitor budget pacing and prevent over or under-spending.* Implemented a tiered pricing strategy for a furniture e-commerce client struggling with low ROAS, resulting in a 9x growth in ROAS.* Assisted a fashion industry client in scaling their campaigns during the Black Friday Sale in 2023, which doubled their sales from $50K to $100K+ and increased their ROAS from 30 to 40.* Implemented measures such as captcha implementation, enabling “bidding for new users”, and adding negative keywords to improve lead quality for a client receiving low-quality traffic.* Successfully managed difficult clients by providing analytical answers, offering solutions, and clearly communicating any limitations, implications, and constraints.

Makati, National Capital Region, Philippines

* Managed Meta Ads for E-commerce clients that are prominent brands based in the Philippines, gaining a deep understanding of different markets and funnel-based strategies.* Gained deep Understanding of different E-Commerce platfom and their owned sponsored solutions

Manila, National Capital Region, Philippines

- Assigned and tasked with handling traffic, reporting, and optimizing with one of the largest clients of namely L'Oreal Paris Brands, and assisted with the restructuring of campaigns for Curtin University and University Of Western Australia (Search Marketing, Analytics, and Amazon Marketing), Iprospect Australia brands, Curtin University.- Analyzed and carried out reports for the clients of IProspect Australia's Facebook and Google Ads (Crown Casino, Adventure World).- Collaborated closely with the Australian Team Counter Parts.- Implemented new design and improving the annual, monthly, weekly, and daily reports which uses tools such as Google Analytics, Google Data Studios, and more.- Awarded the Superstar for the month of February.

- Handles and Optimizes numerous numbers of SEM/PPC Campaigns. Generating Inquiries and Conversions for our Clients while lowering the CPC and providing top-ranking ad position to increase ROAS of the client.- A Team Leader and a mentor that is involved with the crucial decision making of the team which I am involved in the recruitment, testing, evaluation, selection, and training of Tracking Analyst-Managing the daily monitoring of accounts and handles the mentoring and decision making of the team.- Tasked with analyzing and generating reports in providing valuable insights and recommendations to clients and Digital marketers to improve their campaigns in which I handle 50+ accounts send reports to our Head Quarter in Singapore providing great insights and analysis.

Ncr - National Capital Region, Philippines

- Pioneering in a newly made position within the company and the system it uses.- Prepares reports and analyzes the Performance Tracking end results of Digital Campaigns.- Reports directly to the executive director and to the Singapore headquarters,- Gives valuable insights to clients and the digital marketer in improving the campaigns.- Creates new innovative ideas in providing automation in reporting and improving productivity.

Ncr - National Capital Region, Philippines

- Collaborated with the designing Social Media pages of the company. - Worked on a framework on how to update social media ads. - Helped in recruiting new interns for the company.- Performed administrative and data processing work.