I work on a team that produces compelling content about the best platform to elevate the world's experience with software. Some highlights of my time at Pendo include:• Led the total redesign and relaunch of the Pendo blog—including new design, categories, referral mechanisms, and content types—with non-paid traffic and referrals increasing 27% YoY. • Authored e-books, blog posts, bylined articles, and other thought leadership content on digital transformation and other topics, helping grow the Pendo content audience by 26% YoY. • Helped executive leaders craft compelling speeches by building impactful slide decks and talk tracks. • Planned content and partnership campaigns, quarterly and annual narratives, and new product launch messaging. • Scripted video storyboards and wrote copy for website, self-guided product tours, and glossary pages. • Managed SEO content strategy to create and optimize ranking blogs, glossary pages, and product pages.

• Led and conducted earned-media portion of comprehensive brand audit for leading hedge-fund client • Crafted client press releases and social media posts in order to maximize audience engagement

• Commissioned and edited articles from leading experts on a broad range of foreign policy topics, bringing unique and compelling analysis to the general reader • Collaborated with digital analytics team on audience development strategies including search engine optimization, leading to traffic growth of 30% year over year • Managed web production schedule and team of five junior staff, overseeing publication of a weekly average of ten articles, as well as social media accounts and strategy • Created 14 expert opinion polls on topics ranging from economic globalization to climate change, giving readers an idea of what professional opinion on contentious issues looks like

• Wrote articles on a wide range of foreign and domestic policy issues, adding value to the media conversation on current events • Edited and commissioned articles from leading policy experts, columnists, and media personalities to bring new and exciting content to readers, spurring audience development and a growth in web traffic • Judged all web submissions from outside contributors to spot new and creative voices • Led audience development strategies, including implementing search engine optimization best practices among staff in order to grow readership