Nathaniel Cousin Email & Phone Number

Sydney, New South Wales, Australia

Australia

Sydney, Australia

Our Focus is to help unpack the smoke & mirrors world of digital marketing into clear & highly actionable strategies for our clients

Sydney, Australia

Sydney, Australia

I'm constantly working to deliver cutting edge programmatic advertising solutions to my clients.Our main services include:- Programmatic Media Buying- Real Time Bidding- Video and Mobile advertising- Facebook Advertising- Performance boosting landing page systemsHow I spend my day:- Main point of contact for a diverse portfolio of clients- Develop and present creative ideas to improve the campaign success - Liaise with our Performance Managers ensuring that portfolio is managed effectively to maximize results, are delivered on time and achieve their goals!- Provide clear and accurate weekly reporting and ROI forecasts for relevant vertical/campaign- Focusing on delivering new technologies that improve return on investment and competitive edge for my clients.

Auckland, New Zealand

Auckland, New Zealand

Having been moved to the RL Auckland office to both run a large book of Premium Accounts encompassing all our ANZ markets and provide technical know how to the new management structure and coaching + support to the local client engagement teams this is a great opportunity and a challenging role of two halves!……Book value has fluctuated over the various alignments and restructures we have done in the last 12 months but my average book size during this period = $312k per month in spend.This is comprised of PPC, SEO, Display, Social & Chat product offerings as well as ReachLocal's Lead conversion tracking and marketing automation software ReachEdge™ and so I have been able to add to my wealth of experience in creating effective, measurable campaign solutions across a diverse product set.My past sales experience, understanding of the digital marketplace & ability to create & build long term client relationships makes me very good at this half of my current role.*Identifying new opportunities to up-sell and cross-sell into different online products that suits my clients online marketing needs.*Provide solution focused consultancy and expert advice to my clients, (#trustedadvisor) *Ensuring information is delivered in a simple and structured manner....All has enabled me to consistently achieve the Premium Account retention and book growth milestones in line with management’s strategic business goals.………Coach my team members on how to advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs.Collaborate with our management team to identify opportunities for improvement, and how to better deliver campaign solutions.Act as a support all Premium clients from ANZ on a technical support level, Proposal and “How would we do this?” perspective.Ive also been working with senior management to develop my own leadership abilities, taking on some of their responsibilities and leading teams in their absence.

Sydney, Australia

Key Responsibilities:• Managing over 70 clients spending close to $1 million in annual Pay Per Click, Display Advertising, Social Media, SEO and Software revenue.• Ensuring highest levels of advertiser retention, I achieved 4x better campaign retention than the national average which enabled significant and consistent revenue growth month on month.• Strengthening relationships with local partners and key accounts to maximize future advertising opportunities and to ensure a quality customer experience.

Sydney, Australia

This Project was undertaken with the aim of delivering an inside sales model of engagement based in the Auckland office, I pioneered the project by taking on the ACT clients in order to provide first hand feedback and insight. Details below.Key Objectives of the Project:• Create a scalable and efficient account management model for Clients with budgets lower than $2,000• Ensure that the account management model delivers a high quality Client experience• Improve the productivity of sales teams, channeling time and resource to where it can be most effective• Create opportunity for cross-sell and up-sell across the Client portfolio• Maintain or improve Client retention rates• Challenge current ways of working, assertions and theoriesWhat we Delivered: Defined a completely new role in the ANZ businessMy Key Contributions:• Develop "on the job" understanding of what is required to deliver enhanced account services to our client base through an Inside Sales engagement model.• Develop processes and workflows which will ultimately be delivered to the new Auckland based Inside Sales team.- Safe transition of Clients to an Inside AE- Structured and consistent new Client onboarding- Successful campaign management- Consistent Client touch points to develop the Client relationship.- Design the shape and responsibilities of the new service model.• Provide face to face initial training and support (Bootcamp model) to the newly created Auckland Inside Sales team.• Lead efforts in continued refinement and improvement of the new client service model through developing the standardized reporting & analysis tools, time modelling, measuring client sentiment through feedback surveys and regular communication of my Ideas and feedback.• Provide ongoing remote support and training to the new team, especially in the areas of; ReachLocal's products, client interaction, process and campaign management as they continued onboard clients.

Sydney, Australia

My role as a CSC at ReachLocal is a key role in our sales organisation, helping the business to better understand our proprietary software and how it interfaces with Google, Yahoo, BING, and other advertising technologies I act as a knowledge source and technical ‘go-to’ person for my individual sales team collectively worth more than $1 million in Monthly Revenue. The CSC role involves training both at the group & individual level, analyzing/troubleshooting issues, and collaboration with all levels throughout the organization.My areas of focus include:• Ensuring new business growth is maintained through approval and set up of new campaigns.• Reporting of at risk revenue and Retention figures for my team.• Payment approval and troubleshooting for new and existing campaigns• Post-Live Campaign Performance Reviews and improvement advice• Provisioning of platform and technical training and coaching to the team

Sydney, Australia

Sydney, Australia

Diploma Of It Professional Practice, Information Technology

Ba Business Maj. Marketing, Business, Marketing, Management, It