Nathaniel Eng Email & Phone Number

Seattle, Wa, Us

Seattle, Wa

Seattle, Washington, United States

Seattle, Washington, United States

Manage the title selection strategy, operations and reporting for Amazon Publishing's Kindle ebook price promotions in the US marketplace, supporting a high percentage of overall Amazon Publishing business health and growth. Identify and implement new promotional sales mechanisms from ideation to execution. Leverage performance data to forecast sales trends and develop metrics reports for understanding business health. • Developed strategic vision document and testing roadmap for promotions program; introduced 6 new credit offers, optimized pricing to increase royalties, and refined promotion lifecycle to maximize deal opportunities. • Drove creation and execution of semi-automated, Excel and SQL based promotion selection tool; simplifying execution and reducing time spent in process by -37.5%. • Developed a financial valuation for ebook downloads in subscription based programs to increase Amazon Publishing participation in broader Amazon-wide, store promotions.

Seattle, Wa

Managed the US Kindle ebook price promotions program throughout all aspects of lifecycle from title selection, execution, and reporting. Created and executed new promotional levers, including targeted credit offers and rewards. Developed merchandising strategies for on- and offsite marketing. Produced detail metrics reports to understand program performance and support sales forecasting. • Delivered year over year growth in price promotional US Kindle ebook sales with +7.6% growth in 2018 (+$1.5M YoY) and +10.1% growth in 2019 (+$1.3M YoY). • Developed and launched a targeted credit offer promotion program using implicit and explicit customer triggers and purchase behavior to drive +20.7% in incremental sales YoY. • Led the “Summer Reading” initiative in 2019; implemented onsite merchandising and outbound marketing strategy to increase customer discovery and demand; drove +15.2% in incremental Kindle sales growth YoY. • Synchronized ebook price promotion strategy with subscription program enrollment benefits to drive Kindle unit sales; generated +5.6% YoY channel growth in 2020, and 42.1% YoY growth in 2019.

Greater Seattle Area

Provided production and operational management for digital book imprints, Kindle Press and Kindle Worlds with supervision of 3-person, offshore team. Served as senior expert on content policy, risk evaluation, and backend technical support to include design and launch of new onsite landing pages. Without use of developer resources, created and implemented royalty reporting mechanism for author royalty statements. Managed editorial review and acquisition process of submitted book content. Collaborated with customer support team to design author-facing FAQ and question response bank. • Rolled out automated system for price-drops on tail selection, improving sales across the content catalog by +6.8% YoY, with no additional manual marketing support required. • Designed and built a net new royalty reporting system to simplify author royalty statements.• Developed comprehensive metrics reporting dashboard for updating and monitoring weekly and monthly performance data reducing time spent in process from 2.5 hours weekly to 30 minutes.

Seattle, Wa

Directed broad range of operational tasks for digital book imprint, Kindle Worlds. Evaluated and operationalized complex processes to streamline and scale with business growth objectives. Established program goals, plans and metrics, and track progress while mitigating potential obstacles to achieve objectives. Developed and delivered comprehensive metrics reports across all program sectors by creating targeted data mining queries. Managed book production pipeline with detailed oversight to include content ingestion and review, risk management, and customer email exchange. Worked cross-functionally with software development, acquisitions, and product management teams to document and define initiatives, and drive them through completion. • Re-built Kindle Worlds CX to standardize customer facing language across all product landing pages, improved page creation efficiencies using pre-approved language, and reduced time spent in site development.• Reduced time spent in Kindle Worlds licensor onboarding process by 33%, a savings of 3.25 hours weekly, by creating coding templates to improve site building and eliminating operational redundancies.

Seattle

Administered extensive content and copyright evaluation for material submitted to Amazon's independent book publishing platforms, Kindle Direct Publishing (KDP) and CreateSpace. Performed, analyzed, and delivered weekly and monthly business metric reports. Identified and developed methods to examine new operational risks and track incoming data. Drove cross-platform projects with Kindle business teams. Developed and refined customer facing communication. Maintained extensive service level agreements with external and internal clients to ensure a positive customer experience. • Spearheaded development of database solution to drive increased efficiencies in content review process by automating multiple manual procedures, which resulted in 10 hours of time savings weekly. • Successfully drove project to remove copyright violating titles from the CreateSpace catalog, reviewing more than 40K high risk books, and reducing defect rate from a baseline of 2.8% to 1.3%.

Seattle, Washington

Delivered extensive fiscal and account support for distinctive research group (SCHARP) to include materials procurement, account reconciliation, and budget management. Performed daily review of product and service requests to ensure alignment with project specifications and organization policy. Submitted purchase requisitions. Interchanged with vendors, purchasing department, and final users to coordinate product delivery and support end functions. Reconciled monthly credit card statements for more than 100 users. Monitored all charges for compliance with budget numbers and center specifications. Updated complex finance reports tracking labor, supply, and budget expenditures and match statements with independent reporting tools. • Lead training courses to ensure compliance with corporate credit card use and management policies.

Bellevue, Washington

Successfully served in complex buying position with direct responsibility for generating weekly purchase orders for 5 GM departments. Utilized detailed sales reports to perform item and vendor analysis, developed replenishment orders, and completed item maintenance. Collaborated with merchant and distribution warehouses to arrange freight shipments within established timeframes. Established productive communication networks with key vendors to ensure product availability, submit orders, and build effective sales programs. Demonstrated comprehensive knowledge of seasonal and niche market needs to support high turn rates.• Spearheaded development of strategic organizational systems to manage vendor agreements, item set-up information, and track process and completion of outstanding purchase orders.