Nathaniel Eng Email & Phone Number

Seattle, WA

Seattle, Washington, United States

Seattle, Washington, United States

• Manage the title selection strategy, operations and reporting for Amazon Publishing's Kindle ebook price promotions in the US marketplace, supporting a high percentage of overall Amazon Publishing business health and.
• Developed strategic vision document and testing roadmap for promotions program; introduced 6 new credit offers, optimized pricing to increase royalties, and refined promotion lifecycle to maximize deal opportunities.
• Drove creation and execution of semi-automated, Excel and SQL based promotion selection tool; simplifying execution and reducing time spent in process by -37.5%.
• Developed a financial valuation for ebook downloads in subscription based programs to increase Amazon Publishing participation in broader Amazon-wide, store promotions.

Seattle, WA

• Managed the US Kindle ebook price promotions program throughout all aspects of lifecycle from title selection, execution, and reporting. Created and executed new promotional levers, including targeted credit offers and.
• Delivered year over year growth in price promotional US Kindle ebook sales with +7.6% growth in 2018 (+$1.5M YoY) and +10.1% growth in 2019 (+$1.3M YoY).
• Developed and launched a targeted credit offer promotion program using implicit and explicit customer triggers and purchase behavior to drive +20.7% in incremental sales YoY.
• Led the “Summer Reading” initiative in 2019; implemented onsite merchandising and outbound marketing strategy to increase customer discovery and demand; drove +15.2% in incremental Kindle sales growth YoY.
• Synchronized ebook price promotion strategy with subscription program enrollment benefits to drive Kindle unit sales; generated +5.6% YoY channel growth in 2020, and 42.1% YoY growth in 2019.

Greater Seattle Area

• Provided production and operational management for digital book imprints, Kindle Press and Kindle Worlds with supervision of 3-person, offshore team. Served as senior expert on content policy, risk evaluation, and.
• Rolled out automated system for price-drops on tail selection, improving sales across the content catalog by +6.8% YoY, with no additional manual marketing support required.
• Designed and built a net new royalty reporting system to simplify author royalty statements.
• Developed comprehensive metrics reporting dashboard for updating and monitoring weekly and monthly performance data reducing time spent in process from 2.5 hours weekly to 30 minutes.

Seattle, WA

• Directed broad range of operational tasks for digital book imprint, Kindle Worlds. Evaluated and operationalized complex processes to streamline and scale with business growth objectives. Established program goals.
• Re-built Kindle Worlds CX to standardize customer facing language across all product landing pages, improved page creation efficiencies using pre-approved language, and reduced time spent in site development.
• Reduced time spent in Kindle Worlds licensor onboarding process by 33%, a savings of 3.25 hours weekly, by creating coding templates to improve site building and eliminating operational redundancies.

Seattle

• Administered extensive content and copyright evaluation for material submitted to Amazon's independent book publishing platforms, Kindle Direct Publishing (KDP) and CreateSpace. Performed, analyzed, and delivered.
• Spearheaded development of database solution to drive increased efficiencies in content review process by automating multiple manual procedures, which resulted in 10 hours of time savings weekly.
• Successfully drove project to remove copyright violating titles from the CreateSpace catalog, reviewing more than 40K high risk books, and reducing defect rate from a baseline of 2.8% to 1.3%.

Seattle, Washington

• Delivered extensive fiscal and account support for distinctive research group (SCHARP) to include materials procurement, account reconciliation, and budget management. Performed daily review of product and service.
• Lead training courses to ensure compliance with corporate credit card use and management policies.

Bellevue, Washington

• Successfully served in complex buying position with direct responsibility for generating weekly purchase orders for 5 GM departments. Utilized detailed sales reports to perform item and vendor analysis, developed.
• Spearheaded development of strategic organizational systems to manage vendor agreements, item set-up information, and track process and completion of outstanding purchase orders.