In my present position, I am spearheading the creation of the first music brewery in history by fusing a thriving live music venue with a craft brewery. I obtain multi-million-dollar money through standard financing methods and equity investors. I oversee the creative vision for branding, promotions, interior design, and marketing collateral. I find and hire a renowned brewer to manage every aspect of the brewery's operations. I establish a profit-sharing exclusive arrangement as the exclusive food supply with the well-known restaurant Mayan Cafe. I put together and teach a diversified team of over 25 employees in the areas of management, administration, sales, and floor operations. In addition, I coordinate talks and carry out contracts with other parties, such as the City of Louisville, bankers, general contractors, and architects.

I transformed the product marketing strategy for a mobile SaaS start-up that specialized on employee communications in my prior position. I served as a crucial point of contact for the product development team's outside marketing initiatives. I oversaw the planning and implementation of a comprehensive website redesign, leading the charge on a comprehensive digital rebranding project. I designed and executed fresh CRM campaigns while transferring earlier endeavors to a CMS that was optimized for sales. I selected compelling language for consumers to read across a range of touchpoints, adding new marketing materials to the Sales team's toolkit. In addition, I coordinated efforts with the Chief Product Officer and Director of Sales to meet leadership goals.Key Accomplishments:● Reduced 60% in customer churn rate through strategic initiatives.● Expanded 45% of sales funnel by orchestrating and overseeing marketing campaigns.● Bolstered organic web traffic by 32% through management of comprehensive company-wide redesign.● Functioned as Key Intracompany Leader, bridging communication channels between C-Suite, Sales, Product Management, and DevOps teams.

I oversaw, directed, and carried out the whole digital marketing plan for MTV, CMT, and VH1's music-related projects in this capacity. In order to create and carry out marketing campaigns that are in line with client and brand goals, I placed a strong emphasis on establishing partnerships in the fields of marketing and content creation as well as smooth coordination with Ad Sales. For MTV, CMT, and VH1's music channels, I developed and oversaw marketing and digital media strategies. Budgets for digital marketing alliances with outside technology and content companies were managed and distributed by me. I gave the SVP of Music Strategy my ideas on M&A prospects that could improve the portfolio and operational effectiveness of the company. Finally, I oversaw a team of freelance designers and hired, trained, and led junior marketing and production teams.Key Accomplishments:● Elevated level of existing CRM engagement by 15%.● Drove 78% annual growth in mobile video streams following implementation of proprietary digital content strategy.● Collaborated closely with SVP, EVP, and senior leadership to develop campaigns aligned with division-wide objectives. Produced collateral and pitch materials for AdSales presentations to Fortune 500 clients.● Contributed significantly to Connected Content group's P&L, which surpassed $200M, interconnected with $3B TV business. Spearheaded mobile strategy and fueled growth in advertising revenue.

Premiere music blog featuring the latest and greatest music from fresh new artists looking for ears to infiltrate. Featuring artist interviews, streaming songs, videos, live photos, and exclusive features. Curate concerts in NYC and bi-annual "Floating Fest" at SXSW & CMJ.