Nathaniel Lin Email & Phone Number

Boston, Ma, Us

Cambridge, Ma, Us

Founded a strategic analytics consulting practice to provide end-to-end analytics and strategic support to companies interested in embedding advanced analytics in business decision making and strategy to win. Major differentiation is our ability to deliver proven results to diverse problems, provide quality, scalable and cost effective analytics solutions to ensure long term success of our clients.Currently, we are looking for consulting opportunities in leveraging our years of business strategy expertise and deep analytics skills and experience to help companies capitalizing on the emerging power of Big Data and Predictive Analytics. Available for calls to discuss your Big Data analytics challenges.

"This is one of those books that you keep on your desk & refer to as you build an analytics team..." VP, Enterprise Information Management, VMware"This is a "must read" for senior executives involved in analytics for decision-making" SVP, Analytics, Insights & Loyalty, Charles Schwab"Forward-looking business leaders who want to truly leverage Big Data and analytics to transform and lead their organizations would do well to take to heart the core message of this book" CEO, Cazena, SVP, IBM Netezza"No mere how-to guide, Dr. Lin's book provides a complete picture of the analytics organization, as well as the conditions and processes required to develop and enable analytics deciders, the data-driven change agents who propel organizations to move from gut-based decision-making to rational, evidence-based decision making." Strategic Advisor Big Data & VP of Product Development, Oracle"This book is well-timed...This book is not only up-to-the-moment, but extremely comprehensive...You may want to read it quickly.. and then use it as a reference book as you encounter a variety of analytics situations over the next several years. The ideas are both classical and contemporary, and they won't go out of fashion or relevance for a long time." Prof. Tom Davenport in his Foreword for the book

Quincy, Ma, Us

Quincy, Ma, Us

Leveraging rich and big data analytics in the world of Fire Protection to save lives and reduce property loss. Proud to join a 120 year steward of fire safety and protection. NFPA is not-for-profit and widely respected for its neutrality and ability to bring diverse interests together to produce codes and standards. I am known internally as the "Data Monster" or more preferably "Data Transformers" which I hope to include everyone within NFPA.

Waltham, Massachusetts, Us

Coach and mentor advanced graduate students in leading edge analytics trends and career planning. Teach a research seminar for MS and PhD students in advanced analytics research. Acting as a liaison between Bentley University faculty and industry through network of analytics executives to promote sponsorship, research topics that will benefit industry applications and access to thought leadership and data from industry.

Brooklyn, Ny, Us

I led Attract China's effort to develop leading edge Big Data Analytics technology and knowledge assets in China and the US to deliver unparalleled values to Chinese travelers and worldwide clients. During my time, the efforts I led include- Devising ways to identify "fake" social media traffics on Weibo and filtering these data from analysis and analytics.- Predicting who are the genuine KOL's (Key Opinion Leaders) on the Weibo social media. - Developing and deploying analytics model to predict social media influences of KOL's based on their social media performances.- Launching a web-based BI platform for all Attract China's US clients and conducted successful webinar and client consultative calls. The BI platform was developed in house with open source tools and within a matter of weeks.- Developing a precision targeting alternative using the emerging RTB (Real-Time Bids) platform in China to reach high spend and ready to travel Chinese consumers.- Successfully developing and deploying analytics RTB targeting models based on mining Big Data of Chinese Language Texts of browsing behaviors of targets. The models were shown through in-situ tests to have consistently out-perfomed the results of "retargeting" and "rule-based targeting" by 3 to 400%.

Chestnut Hill, Ma, Us

I am teaching an analytics & data-driven CRM strategy class to students in the BC Carroll School of Management. I have also taught an advanced MBA class on “Marketing Information Analytics” focusing on developing key decision analytic capabilities to aid companies to compete on analytics. In a challenging market, more companies are determined to "compete on analytics" but most do not know how. I developed this course to test my belief that today's effective business leaders can and must know analytics. Leveraging my successful experience in applying analytics for Fortune 100 companies, the course was enriched with insights based on published customer data and the students' hands-on predictive model building & analysis following CRISP-DM. The course included market & product development, positioning & targeting strategy, data strategy, modeling (e.g., PCA, logistic regression, discriminant analysis, market basket analysis, ANN, kNN, CHAID/AID, regression tree, clustering analysis), market & customer segmentation, experimental design, marketing mix modeling, web and email marketing analytics.

Richmond, Surrey, Gb

Engage Your Customers; a world leader analytical and customer centric technology company with powerful consulting services. The EYC difference is embedded in rapid deployment, scale applications and actionable customer insights - all of which are applied to drive positive customer migration. EYC was founded in 2003 to help retailers better understand their customers and drive strategic customer centric agendas to generate greater loyalty, drive sustainable revenue and profit growth. EYC combines customer intelligence, technology, training and consulting services to help you secure more engaged customers, support your colleagues to make better and more informed decisions, and delivery improved and sustainable business results.

Irving, Texas, Us

President of the Analytics Consulting practice within Aspen Marketing Services (now Epsilon) supporting top tier clients including Telco, Auto, Retail, Casual Dining Chain, CPG & Pharma companies in strategic CRM and customer loyalty projects. Tasked with growing the strategic and intellectual assets of the practice and to broaden and deepen the client base leveraging advanced analytics offerings across different verticals.Led efforts to infuse leading edge analytics solutions into an automotive CRM system; devising social graph listening platforms and schema to map the connectivity & gage voice of customers, sentiment analysis and quantify influence, advocacy and their impacts on brand image management using NLP, concept clustering, semantic ontology for a major telecom client and an online gaming startup.Invited & partnered with leading analytical thought leader, Prof. Tom Davenport, the author of “Competing on Analytics” to assess and benchmark the analytical competencies of companies and interviewed over 50 senior leaders against other leading companies (eBay, P&G and major banks).Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, Aspen Marketing offers an extensive array of integrated, best-in-class services including Advanced Analytics for clients such as General Motors, AT&T, ConAgra, Motorola, Georgia-Pacific, Allstate, Kraft Foods and JVC.

Atlanta, Georgia , Us

Teaching MBA class on Business Analytics (combined business strategy with hands-on analytics following CRIPS-DM. Over 2/3 of students attributed to this class, their success in finding jobs with leading analytics consulting companies such as IBM Analytics and Deloitte)

Boston, Ma, Us

Led custom analytics consulting support of one of the largest US supermarket chain, and provided strategic analytics thought leadership and non-grocery retail business development.

New York, Ny, Us

Directed efforts to provide analytics and marketing strategy advice to seven major B2B and B2C clients

Armonk, New York, Ny, Us

Armonk, New York, Ny, Us

Founded and grew the Marketing Anaytics team for the IBM AP marketing organization. Led the team to win 2004 DMA/NCDM Gold Award for the Excellence of B2B Direct Marketing.

Secured venture funding, end-to-end dashboards, GA permission marketing recommendations, agents and web ontology based shopper value profiler & valuators.

Led efforts to develop 360 dashboards and metrics to manage knowledge of lead flows and costs of an online spot shipping and logistics portal.

Mba, Sloan Fellow / Management Of Technology

Bs Ph.D., Environmental Engineering, Computational Fluid Dynamic