Nathaniel Smathers

Nathaniel Smathers Email and Phone Number

VP of Marketing & Client Education --> DataMatrix Medical | Incentive Insights | 👨🏻Dad of 2 | Proud App State Alumni @ DataMatrix Medical
Nathaniel Smathers's Location
Gastonia, North Carolina, United States, United States
Nathaniel Smathers's Contact Details

Nathaniel Smathers work email

Nathaniel Smathers personal email

About Nathaniel Smathers

I am a full-stack marketer focused on healthcare and B2B. Currently, I am VP of Marketing & Client Education for DataMatrix Medical and Incentive Insights. My marketing background covers various technologies and disciplines, from "traditional" Advertising and Public Relations to SEM and SEO for consumer services, B2B, and e-commerce websites. I am known to be obsessively dedicated and was instrumental in many digital marketing campaigns for Sleep Number (Comfortaire), Home Furniture Plus Bedding, Charlotte Plastic Surgery, Woodley's Furniture, DataMatrix Medical & Incentive Insights [Currently VP of Marketing], and many others. Through my expertise in lead generation, I helped them dramatically grow their online business and increase revenue.My diverse skill set gives me the unique ability to generate client revenue by executing a synchronized approach incorporating web development, digital marketing, conversion optimization, traditional media buying, and in-depth business strategy.Search Engine Land internationally recognized me with a Landy Awards nomination for Best Overall Search Marketing Initiative, and I was named in the Home Furnishings Associations Top 40 under 40.

Nathaniel Smathers's Current Company Details
DataMatrix Medical

Datamatrix Medical

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VP of Marketing & Client Education --> DataMatrix Medical | Incentive Insights | 👨🏻Dad of 2 | Proud App State Alumni
Nathaniel Smathers Work Experience Details
  • Datamatrix Medical
    Vp Of Marketing
    Datamatrix Medical Mar 2022 - Present
    White Plains, Ny, Us
    For those who might not know, DataMatrix Medical has been rocking the healthcare world for over 20 years, making life easier for physicians and healthcare pros to focus on what matters - looking after their patients. As VP of Marketing - I am expected to take care of the following: Making things happen: We plan to roll out new marketing campaigns to get people talking and fully support our stand. So, friends and network, I would really appreciate it if you followed both brands. It would mean a lot.Shining a spotlight on our brand: Working magic to ensure our services stand out in all the static of other competitors and technologies that are frankly not as good. Talking the talk: Creating clear, engaging content that aligns with our mission.Getting the word out: I am leading the charge on promos, PR, and everything in between to spread the word far and wide.Staying ahead of the game: Keep tabs on what's new and next in healthcare to ensure we're always a step ahead of the completion, which I am currently putting you on notice of.
  • Incentive Insights - A Datamatrix Company
    Vp Of Marketing
    Incentive Insights - A Datamatrix Company Mar 2024 - Present
    White Plains, Ny, Us
    Incentive Insights, a DataMatrix Company, is a full-service rebate partner that helps businesses increase sales and loyalty. As VP of Marketing, I am expected to take care of the following: Making things happen: We plan to launch new marketing campaigns to get people talking and fully support our stand. So, friends and network, I would really appreciate it if you followed both brands. It would mean a lot.Shining a spotlight on our brand: Working magic to ensure our services stand out in all the static of other competitors and technologies that are frankly not as good ;) Talking the talk: Creating clear, engaging content that aligns with our mission.Getting the word out: I am leading the charge on promos, PR, and everything in between to spread the word far and wide.Staying ahead of the game: Keep tabs on what's new and next in rebates and marketing to ensure we're always a step ahead of the completion, which I am currently putting you on notice of.
  • Microd
    Director, Customer Digital Marketing
    Microd Dec 2020 - Sep 2021
    Jacksonville, Florida, Us
    As the Director, Customer Digital Marketing I lead a team of digital marketing specialists and digital marketing account managers who work together in a high-performing manner to drive customer success through MicroD’s products and services. I work closely with other departments to ensure digital marketing services align with other MicroD customers' products. The Director of Customer Digital Marketing will also help drive revenue growth by selling new services to existing MicroD customers. RESPONSIBILITIES: Manage COGS for Digital Marketing and work closely with COO and VP of Digital Marketing to meet company business goals for the Digital Marketing Department.Develop and manage KPIs for digital marketing channels to drive optimization and performance for customers. Contribute to the ongoing Digital Marketing strategy and roadmap; work closely with the VP of Digital Marketing and MicroD leadership to elevate digital practices and digital value-creation.Responsible for crucial online business objectives for MicroD’s retail clients under a Digital Marketing services agreement. Collaborate effectively with a broader team of department heads through planning, design, content management, development, and measurement.Coordinate internal resources within the Digital Marketing function and across departments to achieve milestones and deadlines.Supervise Digital Marketing intake and workflow and drive effective communication with team and business owners throughout market cycles.Supervise relationships with external digital vendors and be responsible for coordinating activities and deliverables.Lead results-oriented teams responsible for SEO, SEM, Content Creation.Drive revenue by increasing the services and products of existing customers.
  • Microd
    Head Of Digital Marketing, Sr. Marketing Manager
    Microd Jan 2018 - Dec 2020
    Jacksonville, Florida, Us
    As the Head of Digital Marketing, Sr. Marketing Manager at MicroD, I focus on digital marketing for furniture retailers and manufacturers, e-commerce marketing capabilities, and growing functional and passionate marketers. I manage the day-to-day operations and strategy for our retail digital marketing clients that include 100+ clients and millions in marketing spend.
  • Aaf Charlotte
    Vice President Of Membership
    Aaf Charlotte Aug 2017 - Mar 2018
    Charlotte, Nc, Us
    The primary responsibility of the VP of Membership is to promote, encourage, grow and sustain membership in AAF Charlotte. The VP of Membership also supports additional collaborative efforts with other Board Members that may help to increase personal and corporate membership.
  • Web Full Circle
    Marketing Director
    Web Full Circle May 2012 - Jan 2018
    Charlotte, Nc, Us
    Manage the Web Full Circle Marketing Team. Which include a great group of SEO & PPC Specialists, Content Writers and Social Media Associates. As the Director of Marketing, I not only oversee our team of specialists but contribute an incredible amount of time towards the following duties: • Developing strategies to drive online traffic to the WFC client websites.• Track conversion rates and making improvements to the websites.• Oversee digital marketing campaigns for over 40+ accounts.• Utilizing a range of techniques including SEO, PPC, email marketing and content creation.• Supervise social media strategy for clients.• Managing online brand and product campaigns to raise brand awareness.• Improving the usability, design, content and conversion of client websites• Responsibility for planning and budgetary control of all client marketing. • Evaluating customer research, market conditions and competitor data.
  • Web Full Circle
    Internet Marketing Project Manager
    Web Full Circle Dec 2009 - May 2012
    Charlotte, Nc, Us
  • Web Full Circle
    Marketing And Relations Associate
    Web Full Circle Jun 2009 - Dec 2009
    Charlotte, Nc, Us
    I work closely with upper management to generate press and marketing materials. I also handle all social media efforts, Facebook, Twitter, Linkedin, ect... I write for our blog and act as liaison between the community and our company
  • Racersites.Com
    Account Manager
    Racersites.Com Aug 2013 - Nov 2013
    Davidson, Nc, Us
    As the primary client contact, the account manager has top-line responsibility for overall client satisfaction and retention. The role is active in the development of the overall interactive strategy ensuring that all work supports set strategy. I work with the top brands in NASCAR, AMA, and many other industries in the world of motorsports, commercial and consumer.

Nathaniel Smathers Skills

Seo Online Marketing Ppc Social Media Marketing Advertising Email Marketing Google Adwords Social Media Facebook Marketing Digital Marketing Web Development Public Relations Copywriting Google Analytics Sem Blogging Social Networking Wordpress Web Marketing Content Strategy Internet Strategy Pay Per Click Google Webmaster Tools Management Search Engine Optimization Multimedia Project Management Google Maps Online Branding Online Pr Dreamweaver Marketing Strategy Strategy Leadership Content Marketing Google Tag Manager Team Leadership Decision Making

Nathaniel Smathers Education Details

  • Appalachian State University
    Appalachian State University
    Public Relations/Image Management
  • Appalachian State University
    Appalachian State University
    Advertising

Frequently Asked Questions about Nathaniel Smathers

What company does Nathaniel Smathers work for?

Nathaniel Smathers works for Datamatrix Medical

What is Nathaniel Smathers's role at the current company?

Nathaniel Smathers's current role is VP of Marketing & Client Education --> DataMatrix Medical | Incentive Insights | 👨🏻Dad of 2 | Proud App State Alumni.

What is Nathaniel Smathers's email address?

Nathaniel Smathers's email address is na****@****inc.com

What is Nathaniel Smathers's direct phone number?

Nathaniel Smathers's direct phone number is +198032*****

What schools did Nathaniel Smathers attend?

Nathaniel Smathers attended Appalachian State University, Appalachian State University.

What are some of Nathaniel Smathers's interests?

Nathaniel Smathers has interest in Traveling, Soccer, Wikipedia, Music, Running, Golf, Internet Marketing.

What skills is Nathaniel Smathers known for?

Nathaniel Smathers has skills like Seo, Online Marketing, Ppc, Social Media Marketing, Advertising, Email Marketing, Google Adwords, Social Media, Facebook, Marketing, Digital Marketing, Web Development.

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