Nathaniel Smathers
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Nathaniel Smathers Email & Phone Number

VP of Marketing & Client Education --> DataMatrix Medical | Incentive Insights | 👨🏻Dad of 2 | Proud App State Alumni at DataMatrix Medical
Location: Gastonia, North Carolina, United States 9 work roles 2 schools
1 work email found @microdinc.com 4 phones found area 980, 828, and 704 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email n****@microdinc.com
Direct phone (980) ***-****
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Current company
Role
VP of Marketing & Client Education --> DataMatrix Medical | Incentive Insights | 👨🏻Dad of 2 | Proud App State Alumni
Location
Gastonia, North Carolina, United States

Who is Nathaniel Smathers? Overview

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Nathaniel Smathers is listed as VP of Marketing & Client Education --> DataMatrix Medical | Incentive Insights | 👨🏻Dad of 2 | Proud App State Alumni at DataMatrix Medical, based in Gastonia, North Carolina, United States. AeroLeads shows a work email signal at microdinc.com, phone signal with area code 980, 828, 704, and a matched LinkedIn profile for Nathaniel Smathers.

Nathaniel Smathers previously worked as VP of Marketing at Datamatrix Medical and VP of Marketing at Incentive Insights - A Datamatrix Company. Nathaniel Smathers holds Bachelor Of Science (B.S.), Public Relations/Image Management from Appalachian State University.

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Email format at DataMatrix Medical

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{first}{last}@microdinc.com
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AeroLeads found 1 current-domain work email signal for Nathaniel Smathers. Compare company email patterns before reaching out.

Profile bio

About Nathaniel Smathers

I am a full-stack marketer focused on healthcare and B2B. Currently, I am VP of Marketing & Client Education for DataMatrix Medical and Incentive Insights. My marketing background covers various technologies and disciplines, from "traditional" Advertising and Public Relations to SEM and SEO for consumer services, B2B, and e-commerce websites. I am known to be obsessively dedicated and was instrumental in many digital marketing campaigns for Sleep Number (Comfortaire), Home Furniture Plus Bedding, Charlotte Plastic Surgery, Woodley's Furniture, DataMatrix Medical & Incentive Insights [Currently VP of Marketing], and many others. Through my expertise in lead generation, I helped them dramatically grow their online business and increase revenue.My diverse skill set gives me the unique ability to generate client revenue by executing a synchronized approach incorporating web development, digital marketing, conversion optimization, traditional media buying, and in-depth business strategy.Search Engine Land internationally recognized me with a Landy Awards nomination for Best Overall Search Marketing Initiative, and I was named in the Home Furnishings Associations Top 40 under 40.

Listed skills include Seo, Online Marketing, Ppc, Social Media Marketing, and 34 others.

Current workplace

Nathaniel Smathers's current company

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DataMatrix Medical
Datamatrix Medical
VP of Marketing & Client Education --> DataMatrix Medical | Incentive Insights | 👨🏻Dad of 2 | Proud App State Alumni
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9 roles

Nathaniel Smathers work experience

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Vp Of Marketing

Current

White Plains, Ny, Us

For those who might not know, DataMatrix Medical has been rocking the healthcare world for over 20 years, making life easier for physicians and healthcare pros to focus on what matters - looking after their patients. As VP of Marketing - I am expected to take care of the following: Making things happen: We plan to roll out new marketing campaigns to get people talking and fully support our stand. So, friends and network, I would really appreciate it if you followed both brands. It would mean a lot.Shining a spotlight on our brand: Working magic to ensure our services stand out in all the static of other competitors and technologies that are frankly not as good. Talking the talk: Creating clear, engaging content that aligns with our mission.Getting the word out: I am leading the charge on promos, PR, and everything in between to spread the word far and wide.Staying ahead of the game: Keep tabs on what's new and next in healthcare to ensure we're always a step ahead of the completion, which I am currently putting you on notice of.

Mar 2022 - Present

Vp Of Marketing

Current

White Plains, Ny, Us

Incentive Insights, a DataMatrix Company, is a full-service rebate partner that helps businesses increase sales and loyalty. As VP of Marketing, I am expected to take care of the following: Making things happen: We plan to launch new marketing campaigns to get people talking and fully support our stand. So, friends and network, I would really appreciate it if you followed both brands. It would mean a lot.Shining a spotlight on our brand: Working magic to ensure our services stand out in all the static of other competitors and technologies that are frankly not as good ;) Talking the talk: Creating clear, engaging content that aligns with our mission.Getting the word out: I am leading the charge on promos, PR, and everything in between to spread the word far and wide.Staying ahead of the game: Keep tabs on what's new and next in rebates and marketing to ensure we're always a step ahead of the completion, which I am currently putting you on notice of.

Mar 2024 - Present

Director, Customer Digital Marketing

Jacksonville, Florida, Us

As the Director, Customer Digital Marketing I lead a team of digital marketing specialists and digital marketing account managers who work together in a high-performing manner to drive customer success through MicroD’s products and services. I work closely with other departments to ensure digital marketing services align with other MicroD customers' products. The Director of Customer Digital Marketing will also help drive revenue growth by selling new services to existing MicroD customers. RESPONSIBILITIES: Manage COGS for Digital Marketing and work closely with COO and VP of Digital Marketing to meet company business goals for the Digital Marketing Department.Develop and manage KPIs for digital marketing channels to drive optimization and performance for customers. Contribute to the ongoing Digital Marketing strategy and roadmap; work closely with the VP of Digital Marketing and MicroD leadership to elevate digital practices and digital value-creation.Responsible for crucial online business objectives for MicroD’s retail clients under a Digital Marketing services agreement. Collaborate effectively with a broader team of department heads through planning, design, content management, development, and measurement.Coordinate internal resources within the Digital Marketing function and across departments to achieve milestones and deadlines.Supervise Digital Marketing intake and workflow and drive effective communication with team and business owners throughout market cycles.Supervise relationships with external digital vendors and be responsible for coordinating activities and deliverables.Lead results-oriented teams responsible for SEO, SEM, Content Creation.Drive revenue by increasing the services and products of existing customers.

Dec 2020 - Sep 2021

Head Of Digital Marketing, Sr. Marketing Manager

Jacksonville, Florida, Us

As the Head of Digital Marketing, Sr. Marketing Manager at MicroD, I focus on digital marketing for furniture retailers and manufacturers, e-commerce marketing capabilities, and growing functional and passionate marketers. I manage the day-to-day operations and strategy for our retail digital marketing clients that include 100+ clients and millions in marketing spend.

Jan 2018 - Dec 2020

Vice President Of Membership

Charlotte, Nc, Us

The primary responsibility of the VP of Membership is to promote, encourage, grow and sustain membership in AAF Charlotte. The VP of Membership also supports additional collaborative efforts with other Board Members that may help to increase personal and corporate membership.

Aug 2017 - Mar 2018

Marketing Director

Charlotte, Nc, Us

Manage the Web Full Circle Marketing Team. Which include a great group of SEO & PPC Specialists, Content Writers and Social Media Associates. As the Director of Marketing, I not only oversee our team of specialists but contribute an incredible amount of time towards the following duties: • Developing strategies to drive online traffic to the WFC client websites.• Track conversion rates and making improvements to the websites.• Oversee digital marketing campaigns for over 40+ accounts.• Utilizing a range of techniques including SEO, PPC, email marketing and content creation.• Supervise social media strategy for clients.• Managing online brand and product campaigns to raise brand awareness.• Improving the usability, design, content and conversion of client websites• Responsibility for planning and budgetary control of all client marketing. • Evaluating customer research, market conditions and competitor data.

May 2012 - Jan 2018

Internet Marketing Project Manager

Charlotte, Nc, Us

Dec 2009 - May 2012

Marketing And Relations Associate

Charlotte, Nc, Us

I work closely with upper management to generate press and marketing materials. I also handle all social media efforts, Facebook, Twitter, Linkedin, ect... I write for our blog and act as liaison between the community and our company

Jun 2009 - Dec 2009

Account Manager

Davidson, Nc, Us

As the primary client contact, the account manager has top-line responsibility for overall client satisfaction and retention. The role is active in the development of the overall interactive strategy ensuring that all work supports set strategy. I work with the top brands in NASCAR, AMA, and many other industries in the world of motorsports, commercial and consumer.

Aug 2013 - Nov 2013
2 education records

Nathaniel Smathers education

Bachelor Of Science (B.S.), Public Relations/Image Management

Appalachian State University

Bachelor Of Science (Bs), Advertising

Appalachian State University
FAQ

Frequently asked questions about Nathaniel Smathers

Quick answers generated from the profile data available on this page.

What company does Nathaniel Smathers work for?

Nathaniel Smathers works for DataMatrix Medical.

What is Nathaniel Smathers's role at DataMatrix Medical?

Nathaniel Smathers is listed as VP of Marketing & Client Education --> DataMatrix Medical | Incentive Insights | 👨🏻Dad of 2 | Proud App State Alumni at DataMatrix Medical.

What is Nathaniel Smathers's email address?

AeroLeads has found 1 work email signal at @microdinc.com for Nathaniel Smathers at DataMatrix Medical.

What is Nathaniel Smathers's phone number?

AeroLeads has found 4 phone signal(s) with area code 980, 828, 704 for Nathaniel Smathers at DataMatrix Medical.

Where is Nathaniel Smathers based?

Nathaniel Smathers is based in Gastonia, North Carolina, United States while working with DataMatrix Medical.

What companies has Nathaniel Smathers worked for?

Nathaniel Smathers has worked for Datamatrix Medical, Incentive Insights - A Datamatrix Company, Microd, Aaf Charlotte, and Web Full Circle.

How can I contact Nathaniel Smathers?

You can use AeroLeads to view verified contact signals for Nathaniel Smathers at DataMatrix Medical, including work email, phone, and LinkedIn data when available.

What schools did Nathaniel Smathers attend?

Nathaniel Smathers holds Bachelor Of Science (B.S.), Public Relations/Image Management from Appalachian State University.

What skills is Nathaniel Smathers known for?

Nathaniel Smathers is listed with skills including Seo, Online Marketing, Ppc, Social Media Marketing, Advertising, Email Marketing, Google Adwords, and Social Media.

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