Nathaniel Volk Email & Phone Number

Columbus, Ohio, Us

-Key piece of a small internal paid media team managing retail chain’s $60M annual budget across social, programmatic, search, direct mail, and card-linked marketing channels-Strategy focused on targeting rewards members and prospects while driving an incremental ROAS above 3x-Day-to-day contact of external agencies and internal leadership, finance, legal, procurement, product, and site-Manager of creative/content/strategy direct reports/contractors-Oversee budgeting, media planning, execution, optimization, and measurement-Lead geography and user based heavy-up and holdout incrementality testing alongside broader learning agenda-Onboarded new search agency in the middle of Q4 with sequential improvement of program’s efficiency-Responsible for executive communication of monthly plans, results, and hindsights

Park City, Ut, Us

-Managed nearly $10M of annual Meta paid social and Criteo display growth/performance marketing spend at 3-6x incremental ROAS across three websites (Backcountry, Competitive Cyclist, Steep And Cheap)-Evolved Meta paid social program beyond remarketing to include retention and prospecting strategies while advancing owned brands and awareness initiatives harnessing catalog sales, conversions, and reach objectives-Led a team of creative, display, and new channel specialists while collaborating closely with analytics, brand, creative, product, engineering, finance, recruiting, and legal in on-site, remote, and hybrid environments-Oversaw 6+ monthly conversion lift site/audience studies to understand the incremental value of our spend-Adept with lookalike audiences, feeds/product catalogs, pixels, conversions API, A/B testing, and brand lift-Built a model that unified profitable breakeven from existing customers to fuel longer term acquisition across all paid channels while accounting for new to file, gross margin, attribution, and lifetime value-Tested or evaluated an array of partners with the team including AdRoll, Kenshoo, Sizmek, Google, TubeScience, Snap, Smartly, Stitcher, The Trade Desk, and TikTok in pursuit of greater scale and performance-Extensive experience with Excel (especially sumifs), Google Sheets, Adobe Analytics, Looker, and Zoom along with proficiency of Sharepoint, Google Analytics, the CDP Amperity, CommerceHub, and Jobvite -Monitored latest marketing trends while using monthly benchmark, share of voice reports to track competitors

Park City, Ut, Us

Spearheaded a seven figure premium/remnant site advertising and order monetization program with sales team support that directly contributed to EBITDA while leveraging resources like DoubleClick For Publishers, AdSense, and Prebid

Wilson, Wyoming, Us

-Architected the action sports media website’s advertising program while managing a portfolio of over 60 clients-Delivered mid-six-figure annual revenue and two consecutive years of 35% growth with placements spanning display, mobile, pre-roll, takeover, newsletter, advertorial, contest, and sponsorship-Fostered strong relationships with top clients including The North Face, Whistler Blackcomb, Smith Optics, Arc’teryx, and Jackson Hole-Crafted media kits, pitch decks, templates, inventory tracking, specs, and reporting in support of the program-Optimized pricing and managed a sales team while also actively prospecting and direct selling-Seamlessly orchestrated onboarding through final reporting driven by an emphasis on unparalleled service while partnering with editorial and design/development in fulfillment of clients’ needs-Before April 2011, managed social media, email, and content using tools like Facebook, Twitter, and MailChimp

Design and/or develop websites. Current and/or past clients include: Challah For Hunger, Associated Students Of Pomona College, Skeeze, and Pomona Student Union.

Built and maintained a site focused on Jackson Hole news, weather, videos, photos, and events. Filmed, produced, and marketed a two season, twenty-five episode web series.

Oversaw the operation, communication, and budget of the Claremont Colleges ski and snowboard club. Major responsibilities included: managing their budget, marketing, organizing an annual film screening, arranging/leading three major ski trips, and designing/maintaining their website.

Claremont, California, Us

Redesigned the website of Pomona College’s student newspaper in Joomla and helped grow its audience to over 21,000 peak monthly unique visitors. Maintained the site and posted content while overseeing online advertising, search engine optimization, social media, and analytics initiatives. Managed the paper’s photographers for a semester, authored articles, and extensively shot photography.

Claremont, California, Ca, Us

Led incoming freshmen on strenuous backpacking trips to Yosemite National Park, Ansel Adams Wilderness, and Big Sur. Helped coordinate logistics and training. Also interviewed 2010’s leaders.

Claremont, California, Ca, Us

Awarded a grant for six weeks of travel in Mexico. Participated in a photojournalism workshop, took Spanish classes, and developed a photo documentary centered on the city of Oaxaca’s annual festival, Guelaguetza.

Duarte, Ca, Us

Spent the summer working in a lab at the internationally recognized hospital and research facility examining a protein involved in a pathway related to diabetes.