Nathan Ma Email & Phone Number

Berlin, De

Berlin, Germany

At HelloFresh, I sit on the Global Brand Marketing team as the primary point of contact for organic social media.

International

Select Clients: Spotify, Nike, Seiko, Grey Goose, Jägermeister, BCG, Meta, SONOS, Siemens, Twitter, EasyJet, MINI, and morePerformance Marketing: Driving growth through top-of-funnel activation in the DACH and EMEA regionCampaign Design: Goal-oriented design, implementation, and reporting for multi-channel digital campaignsCRM: Engaging customers throughout the lifecycle with triggered emails and notifications informed by existing dataCompetitor Analysis: Tracking benchmarks, assessing opportunities, and audience developmentCommunication Strategy: Big-picture strategies and resource planning for global NGOs and organizations in the social impact spaceSocial Media Management: Content creation, organic growth, reporting and analysis includedContent Creation: Copywriting, SEO, and visual design for international organizations and clients

Berlin, Germany

Trained and experienced educator working as a module leader and lecturer at a BA and MA level.Modules Include: Marketing & PR, Digital Marketing, Social Media, Communication Techniques, Communication in Practice, Creative Economics, Market Research and Consultancy, Popular Music Practice, Creative IndustriesEnhanced Education: Further certification in qualitative research methods for advanced teaching and learning. Focus on co-creation as a pedagogical model.Mentorship: Final Project/Dissertation supervisor

Berlin, Germany

Created a top-ranking platform for finding second-hand designer furniture on social media (Twitter/Substack/Instagram).>250K average monthly organic reach in 2022.Featured in The Guardian, the Financial Times, British Vogue, The Times, The Strategist by New York Magazine, Dwell, BBC Radio 4 and more.

Berlin, Germany

- Writing, editing, and continually updating top travel guides to Berlin- Publishing top-ranking SEO content for extremely high-traffic search terms including "brunch in Berlin", "where to stay in Berlin", and more- Featured across print, digital, and broadcast media coverage in top English-language and German-language properties- Continually researching new hospitality businesses, services, and providers

Berlin, Germany

Content Creation: Translation (DE>EN) and copywriting (EN/DE) for web, SEO, mobile, OOH, and performance marketingEmployer Branding: Developing EB strategies and approachesProject Management: Coordinating briefs, delivery, and expectations across internal and external stakeholdersContent Lead: Rubber-stamping English-language campaigns, concepts, strategies, and translations

Berlin, Germany

Performance Marketing: Reduced CPA by 30-40% for two key FinTech clients in the US and UK marketsTeam Leadership: Streamlined feedback process connecting the in-house performance and creative teamsCreative Content Creation: Weekly agile design sprints to design, execute, and release new performance marketing assets

Berlin

Digital Strategy: Increased digital footprint tenfold between 2015 and 2016CRM: Targeted email and digital promotions to reduce deadstock and drive conversions (DACH, UK, BENELUX, US)Market Segmentation: Defined new category management system to improve automated suggestions within key market segmentsDigital Tools: Drupal, Wordpress, Google Analytics, Mailchimp, Meta, Twitter, PinterestEditorial Writing: Translation and copywriting for key texts (B2B, B2C, internal communication, long-form editorial, digital and email marketing)

Berlin

Seattle, Washington, United States

Study Design: Quantitative studies on population estimation techniques for non-human primates, and animal welfare in captivity A/B Testing: Behavioral analysis and enrichment interventions for animal welfareData Management: Preparing data sets (>10,000) for quantitative analysis and presentationQuantitative Analysis: Key tools include Microsoft Excel, R, and SPSSFunders: UW-HHMI Biology Fellows Program; Mary Gates Research Scholarship; Paradise Scholarship

Bachelor Of Science (B.S.), Psychology

Bachelor Of Fine Arts (B.F.A.), Photomedia