Nathan Jacobowitz Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, Ny, Us

Developed business-to-business sales strategy including customer prospecting, pipeline development, variable pricing options, and capability decksInitiated and managed all online paid acquisition channels including Facebook, Google and patient specific sitesImplemented end-to-end user tracking to drive marketing optimization engine

San Francisco, Ca, Us

Responsible for passenger acquisition via Ambassador ProgramIn 2 fiscal quarters alone, I increased operational efficiency by $330K. I increased activations by 145% while decreasing CPA by 25%, creating a new acquisition channel that is both lean and scalable.Managed all top of the funnel recruitment channels for Lyft’s Ambassador Program by owning relationships with third party vendors and developing a referral incentive program resulting in 105% increase in Ambassador acquisition from Q1 2016 to Q2 2016Developed and led the first Ambassador campaign that targeted Universities throughout the nation, increasing weekly student passenger sign-ups by 80%Devised and executed the first paid acquisition initiative for the Ambassador Program, working closely with data scientists to optimize efficiency and better inform Ambassadors on new initiatives, resulting in a 200% increase in weekly Ambassador signups Streamlined the Ambassador onboarding process by hiring and training top-performing Ambassadors to run and lead their own localized campaigns, increasing the active number of Ambassadors by 400%Strategically crafted and implemented the official Ambassador email engagement flow, working cross functionally with Engagement and Product to identify and quantify a milestone rewards program that resulted in a 70% increase in retention

San Francisco, Ca, Us

Redesigned and implemented the new face of the current Lyft Ambassador Program, completely redoing all aspects of content outreach and onboarding of Brand Ambassadors throughout Lyft’s top twenty marketsConducted 60+ interviews in the first phase of the student Ambassador campaign, formulating an official onboarding process for hiring and training ambassadors Remotely managed 25+ Ambassadors in Atlanta, Austin, Boston, Chicago, Miami, and Washington, D.C., educating and empowering student Ambassadors to promote brand awareness through local college campus events

San Francisco, Ca, Us

Managed and upheld Chicago’s post-launch market by working closely with City Launchers on the ground to inform on updated market health status, and assist in local marketing effortsImplemented and executed numerous A/B tests for both passengers and drivers, including a loyalty program that increased ridership 33% among those tested vs. controlOptimized the launch of New York city and post-launch management, conducting deep-dives into driver pain points and helping build out new products specific to the marketGathered and compiled useful competitive intelligence within the industry pertaining to future products both internally and externally

San Francisco, Ca, Us

Personally onboarded 50-60 Lyft drivers per week, gathering all pertinent driving information and training drivers via phone and emailActively managed over 750 driver accounts per month through pipeline building, spanning major cities from the west coast to the east coast; taking the company from 17 active cities to 67 cities nationwidePersonally obtained over 50 new driver accounts and coordinated the launch of Colorado Springs

Berkeley, Ca, Us

Managed a staff of 50 peers on day to day operationsLed weekly staff meetings to debrief on prior week activities and prepare for improvements the following week Responsible for solving customer issues when staff needed assistance