Dedicated to developing and executing volume-driving activities for internal and external On & Off Premise Field Teams with a specific focus in On Premise Marketing .

Responsible for the strategy, design, implementation, and measurement of brand plans.Create trade education and ambassador programs and collaborate with Trade Marketing on implementationDevelop US PR & events strategy from brief to execution to measurement.Drive development of equity drivers with sampling and POS agencies.Create trade education and ambassador programs and collaborate with Trade Marketing on implementation.Analyze data to target business opportunities in regions, states, and customers. Manage brand budgets and liaise with Finance on risks/opportunities. Liaise with Global brand team to ensure synergy with Global strategy and/or define need for modifications to ensure US relevance.

For just over 6 years I was a portfolio specialist for Collectif 1806, covering southern California and the pacific northwest for the Remy-Cointreau brands. My roll was a jigsaw puzzle of marketing, event planning, education and sales. I acted as the direct liaison between top on-trade accounts and sales teams at both Remy-Cointreau and our distribution partners. Tasked with everything from new account management, distribution, cocktail development, on-trade education, event planning and execution, CRM, event and cocktail photography, menu design, brand strategy, POS development and strategic account support. With a heavy focus on categorical education and creating brand loyalty from the heart, I regularly travel to our six facilities around the globe, completing and hosting brand academies for Remy Martin, Mount Gay Rum, Bruichladdich Single Malts, Botanist Gin, Westland American Single Malt, Metaxa and Cointreau.Home based and primarily self managed, I curate schedule between three separate market managers handling events, trade shows and key account visits while working with a team of six other US based ambassadors to launch new brands, strategies, events and media.