Nathan Kappel Email & Phone Number

Was hired again by Patriot Software, but was migrated to FoxHire (fka Top Echelon Contracting) around July 2019 due to internal company restructuring. Position did not change during this time.

Canton, Ohio Area

Website Management• Maintains and creates custom web pages.• Works closely with the IT department.• Provides website analytics and develops strategies to improve.• Monitors and tracks website performance through various tools.• Digital trend identification/competitor monitoring.• Executes on-page, off-page, and technical optimization tactics (SEO).Advertising• Maintains PPC strategy for the Google Adwords Search Network.• Develops and maintains SEM strategy and analytics/reporting plan.• Manages paid display and video campaigns – planning, execution, and optimization.• Works with outside vendors to create targeted ad campaigns.

Canton, Ohio Area

SEO & SEM Strategist• Create client-friendly analytical reporting to show clients their results.• Steadily improve client websites and PPC accounts through calculated A/B testing.• Manage many client PPC accounts while working closely with Google representatives.• Perform SEO audits regularly to find problems, and create solutions.

Canton, Ohio Area

Internet Marketing Analyst.• Drove website traffic up 61.72% by using various SEO techniques.• Doubled the company’s PPC CTR (Click-Through Rate) in a team effort.• Researched over 1500 relevant keywords to use for advertising.• Tracked and recorded SEM (Search Engine Marketing) advances and growth using UTMs and various tracking softwares.• Led collaboration with the Design Team to set new brand standards.• Recorded and tested Patriot Software’s daily advertising efforts.• Worked in Google Analytics & Adwords, performing keyword research, tracking, SEM, etc.• Performed SEO (Search Engine Optimization) audits.• Created analytical reports of online campaigns and budget use.• Worked with a budget greater than $35K.Tools Used:• Google Analytics• Google Adwords• Wordpress• Screaming Frog• Moz Pro• CrazyEgg• BufferApp• Optimizely• Facebook Advertising• SpyFu• SEMRush• Google Search Console (Webmaster Tools)• Mouseflow• Capterra• Kissmetricswww.PatriotSoftware.com

Canton, Ohio Area

Internet Marketer and SEO Specialist.• Optimized the website to focus on ranking keywords and driving relevant traffic.• Used SEO techniques to increase organic traffic to the website by roughly 80%.• Fixed thousands of website issues including status code errors, tracking code errors, missing meta descriptions, robots.txt, image optimizing, H1s, H2s, titles, URLs ...etc.• Created and A/B tested landing pages, SEM, and Social Media campaigns.• Edited and scheduled blog posts for various social media platforms.• Performed extensive SEO (Search Engine Optimization) on an ongoing basis.• Managed marketing funnel for lead generation and UX, including landing pages, Website CTA's ...etc.• Created and refined Search Engine and Social Media advertising campaigns. • Edited and scheduled blog posts to LinkedIn, Twitter, Facebook, and Google+.• Optimized social media platforms to pursue targeted audiences.• Conceptualized and aided the design of the new Top Echelon logo.• Tracked and recorded SEM (Search Engine Marketing) efforts.• Tracked all SEO efforts and KPIs.Tools Used:• Google Analytics• Google Adwords• Wordpress• Screaming Frog• Moz Pro• CrazyEgg• BufferApp• Optimizely• Facebook Advertising• SpyFu• SEMRush• Google Search Console (Webmaster Tools)www.TopEchelon.com

Canton, Ohio Area

Intern for Patriot Software.• Learned basic HTML, Photoshop, Illustrator, Adobe Flash, and binary language.• Designed online ads, and logos. Creating original artwork.• Worked with a team of designers to create useful assets for our clients.www.PatriotSoftware.com

Master’S Degree, Internet Marketing, 3.47 Gpa

Achieved a Master of Science degree in Full Sail's Internet Marketing program. Educated in SEO, online analytics, web site traffic growth.

Bachelor'S Degree, Digital Arts And Design, 3.5 Gpa

Achieved a Bachelor of Science degree in Full Sail's Digital Arts and Design program. Educated in how to communicate ideas and stories.