During my time at the company, I:- Lead on crafting, and successfully executing, global influencer campaigns for Frontier’s prestige library of games.- Collaborated with internal teams, including PR, Social, and Brand etc to ensure that influencer activity supports with the wider go-to-market plans.- Generated and implemented strategic influencer go-to-market plans that fulfil the needs of each title, working closely with development teams to ensure influencer campaign elements can be included in their timeline i.e. Twitch Drops.- Developed KPIs for launch and key campaign beats, as well as managing reporting and campaign analysis for key stakeholders.- Created bespoke influencer kits for a wide range of budgets, ensuring a balance between creativity, strategic approach and ROI.- Worked closely with creative services to request and manage assets for specific campaign beats.- Organised and managed budgets on a title-by-title basis, including working with procurement teams to ensure effective spend and ROI. - Managed influencer agencies to deliver paid campaigns across a variety of budgets, setting individual KPIs per activation, while ensuring a focus on diversity of the influencers that we worked with.- Developed, and strengthened relationships with key influencers globally through regular communication online and at events. Including developing and updating ongoing outreach mailing and contact lists. - Collaborated with influencers to develop platform-specific content that best showcased our titles to their unique audiences.- Managed and executed physical and digital influencer events – including in-person streaming opportunities at B2B and B2C events, such as TwitchCon and Gamescom, as well as digital hands-on events.- Worked with a wide range of global licence holders, including Games Workshop, Universal and F1.- Mentored colleagues and junior members of staff to aid in their career development at the company.

During my time at the company, I:- Crafted, and successfully executed, PR and Marketing plans for the company’s diverse catalogue of titles; from major licenced IP to niche and brand-new propositions, with a range of different budgets to manage.- Lead UK Public Relations for the Koei Tecmo brand and managed distribution partners throughout Europe to successfully execute the PR strategy in their territory.- Implemented a Content Creator outreach program, working with a range of different sized creators to earn coverage on key content creation platforms.- Lead the execution of both media and consumer events, including B2B and B2C events (such as Gamescom, Tokyo Game Show, Paris Games Week, etc) successfully managing PR agencies and volunteers to achieve desired results.- Developed KPIs for launches and key campaign beats, as well as managing reporting and campaign analysis with key stakeholders.- Supported the Marketing Manager on executing integrated marketing campaigns, including briefing and continuous evaluation of campaign performance to refine future activities.- Managed, coordinated and delivered key partnership campaigns across EMEA territories, ensuring that strategic partnerships were chosen to benefit the KOEI TECMO brand and products.- Lead the implementation of new internal processes to ensure all press and influencer materials were ready 10 days ahead of distribution, considering licence holder (Kodansha and Aniplex) needs on projects.- Managed the KOEI TECMO Europe official website, ensuring the latest news and key game information was regularly uploaded to the site.- Lead the rating process for the KOEI TECMO Europe library of games, ensuring titles were rated by key rating boards across Europe, including PEGI, IFCO, USK, GCAM, RARS and IARC.

Titles covered;- A.O.T. Wings of Freedom- Atelier Firis: The Alchemist and the Mysterious Journey- Atelier Shallie Plus: Alchemists of the Dusk Sea- Atelier Sophie: The Alchemist of the Mysterious Book (PS4/PSV)- Atelier Sophie: The Alchemist of the Mysterious Book (STEAM)- Berserk and the Band of the Hawk- DYNASTY WARRIORS: Godseekers- Nights of Azure (STEAM)- NOBUNAGA'S AMBITION: Sphere of Influence - Ascension- Romance of the Three Kingdoms XIII- Romance of the Three Kingdoms XIII: Fame and Strategy Expansion Pack- SAMURAI WARRIORS: Spirit of Sanada- Toukiden 2

As a PR Intern I carry out general admin tasks as well as heavily working with clients on projects.- Assisted with writing and distributing approved press releases.- Assisted with media relations, including researching.- Proofed written documents for style, grammar, etc.- Assisted with forming and maintaining relationships with both mainstream and specialist media.- Worked on Influencer schemes for clients, researching and presenting new media journalists within easy to read documents.

A self-run YouTube channel "iNathanM" from April 2009 until May 2013, after which it became a joint channel "C&N Online". Over the years I have had the chance to attend press events related to the gaming industry, and have had the opportunity to meet many important people within said industry. Keeping to strict deadlines such as NDA's (Non-Disclosure Agreements) and Embargos have also been key, to ensure that confidential information is kept quiet.Have had the chance to work with many big companies with relationships still growing to this day.

As a PR Assistant I carried out general admin tasks as well as heavily working with clients on projects. I successfully worked on a variety of game and product launches, keeping to embargoes and fast paced deadlines, ensuring that projects were complete. Whilst in the position I was able to quickly form strong relationships with journalists and clients alike, through meetings and online contact. - Assisted a variety of entertainment and technology clients; Bandai Namco, Warner Bros., BAFTA and Garmin.- Assisted with writing and distributing approved press releases.- Assisted with media relations, including researching.- Proofed written documents for style, grammar, etc.- Assisted with forming and maintaining relationships with both mainstream and specialist media.- Assisted with ensuring stock was organised and stock levels were correct.- Worked on Influencer schemes for clients, researching and presenting new media journalists within easy to read documents.

Have written reviews for several big games such as 'The Last of Us' and 'God of War Acension' for Invision Game Community whilst attending several press events. The experiences I have undertaken have helped me towards my goal of becoming an animator in the games industry.

Worked on tills serving customers and fulfilling their needs. Have also had experience on the shop floor Merchandising stock and some experience in Testing electronical products.