Lead investor group to acquire distressed residential & commercial properties in the Southern California & South Florida markets. Lead contractor teams to improve property & increase value. Manage tenants, facilities & overall revenue for all properties.

• Led a team of managers to grow digital acquisition for all Green Dot Corp products by leveraging a $6 mill budget and all major digital touch-points including paid search, SEO, display ads (mobile & desktop), social media advertising, optimized landing pages and more. • Achieved a 114 IYA for online sales while lowering CPAs by focusing on mobile advertising, boosting paid search, condensing the sales forms & launching an aggressive Facebook “Look-a-Like” campaign.

• As a key business owner of GoBank, I managed a $4 mill marketing budget and led a team of 6 managers & designers to conceive & launch GoBank, the first checking account built exclusively as a smartphone app.• Launched a successful digital ad campaign (Facebook app-install, YouTube pre-roll, paid search & more) which helped drive 350k app downloads and 55k loyal customers within 1 year of launch.• Spearheaded a partnership with A&E Networks and Weinstein Co. to integrate the GoBank app into the reality TV show “Project Runway”, which became the #1 driver of awareness & acquisition for GoBank.

• Led marketing development for all new client pitches, including shopper insight development, creating 360 degree marketing plans / mockups, presenting to clients, & managing clients through contract signing. • Sold in & launched the Amazon.com Prepaid Visa card including all retail & digital marketing touch-points • Formed the Consumer Insights department and grew the staff.

• Oversaw all digital marketing activities for the Green Dot brand including website refresh, seasonal promotions, social media strategy and all customer email campaigns (using Silverpop).• Led the redesign of GreenDot.com which boosted online sales by 15% & logins by 9% in the first month.

• Led a multifunctional team to develop & launch two new product initiative bundles for the Sebastian brand in North America, each achieving a ~101 index vs. goal in $ sales during a down economy• Created & executed a $5 mill holistic marketing plan (print, PR, in-store, promos, digital) for each product initiative• Led the digital marketing strategy for multiple P&G hair care brands achieving success on many fronts: paid/organic search (achieved highest ROI at P&G), email (2x P&G avg for engagement), online video education (1st in Haircare)• Created a step change in social media marketing at P&G by launching Sebastian’s WhatsNextAwards.com, an ongoing beauty competition that drove brand awareness by 12% & trial by 4% w/in 6 months w/ minimal investment.

• Led retail marketing of all P&G products inside Safeway / Vons stores including Tide, Pampers, Charmin, Bounty, Pantene, Olay, Gillette & more. • Worked w/ Account Execs to diagnose/fix fledgling P&G brands at Safeway, growing team volume: 102 IYA.• Partnered w/ Safeway/Vons to reinvent their Baby & Beauty aisles: instilled P&G shelving principles to improve shopability and developed new brand equities for each aisle to drive visibility & loyalty. • Developed the 1st Safeway Laundry Regimen Loyalty Program securing a permanent end-cap display.

• Developed consumer insights from quantitative & qualitative research that refined three new product initiatives for Crest & Fixodent, which protected volume (101 IYA) & profit (105 IYA) during intense competition.• Led testing of all Fixodent TV copy & uncovered insights that led to the brands highest scoring copy ever.• Innovated on work from Crest to reinvent Fixodent’s consumer segmentation & targeting strategy.• Conducted a brand equity study which drove the development of Fixodent’s new tag “Life with More Bite.”

• Founded & built all aspects of this consulting firm from the ground up, growing to a base of 65 clients• Led my team to develop/implement over 90 strategic digital marketing plans and e-commerce websites.

• Coordinated multiple departments, supervising the implementation of more than 20 internet promotions for clients such as New Line Cinema, GAP, Kodak, NFL & GM Pontiac • Performed technical development of digital promotions for IGN.com and its clients; analyzed web traffic to gauge project success & implemented programs that increased traffic by 20% over 1 year