Nathan Kruger Email & Phone Number

Beverly Hills, CA, US

Lead investor group to acquire distressed residential & commercial properties in the Southern California & South Florida markets. Lead contractor teams to improve property & increase value. Manage tenants, facilities & overall revenue for all properties.

Austin, Texas, US

• Led a team of managers to grow digital acquisition for all Green Dot Corp products by leveraging a $6 mill budget and all major digital touch-points including paid search, SEO, display ads (mobile & desktop), social.
• Achieved a 114 IYA for online sales while lowering CPAs by focusing on mobile advertising, boosting paid search, condensing the sales forms & launching an aggressive Facebook “Look-a-Like” campaign.

Austin, Texas, US

• As a key business owner of GoBank, I managed a $4 mill marketing budget and led a team of 6 managers & designers to conceive & launch GoBank, the first checking account built exclusively as a smartphone app.
• Launched a successful digital ad campaign (Facebook app-install, YouTube pre-roll, paid search & more) which helped drive 350k app downloads and 55k loyal customers within 1 year of launch.
• Spearheaded a partnership with A&E Networks and Weinstein Co. to integrate the GoBank app into the reality TV show “Project Runway”, which became the #1 driver of awareness & acquisition for GoBank.

Austin, Texas, US

• Led marketing development for all new client pitches, including shopper insight development, creating 360 degree marketing plans / mockups, presenting to clients, & managing clients through contract signing.
• Sold in & launched the Amazon.com Prepaid Visa card including all retail & digital marketing touch-points
• Formed the Consumer Insights department and grew the staff.

Austin, Texas, US

• Oversaw all digital marketing activities for the Green Dot brand including website refresh, seasonal promotions, social media strategy and all customer email campaigns (using Silverpop).
• Led the redesign of GreenDot.com which boosted online sales by 15% & logins by 9% in the first month.

Cincinnati, Ohio, US

• Led a multifunctional team to develop & launch two new product initiative bundles for the Sebastian brand in North America, each achieving a ~101 index vs. goal in $ sales during a down economy
• Created & executed a $5 mill holistic marketing plan (print, PR, in-store, promos, digital) for each product initiative
• Led the digital marketing strategy for multiple P&G hair care brands achieving success on many fronts: paid/organic search (achieved highest ROI at P&G), email (2x P&G avg for engagement), online video education (1st.
• Created a step change in social media marketing at P&G by launching Sebastian’s WhatsNextAwards.com, an ongoing beauty competition that drove brand awareness by 12% & trial by 4% w/in 6 months w/ minimal investment.

Cincinnati, Ohio, US

• Led retail marketing of all P&G products inside Safeway / Vons stores including Tide, Pampers, Charmin, Bounty, Pantene, Olay, Gillette & more.
• Worked w/ Account Execs to diagnose/fix fledgling P&G brands at Safeway, growing team volume: 102 IYA.
• Partnered w/ Safeway/Vons to reinvent their Baby & Beauty aisles: instilled P&G shelving principles to improve shopability and developed new brand equities for each aisle to drive visibility & loyalty.
• Developed the 1st Safeway Laundry Regimen Loyalty Program securing a permanent end-cap display.

Cincinnati, Ohio, US

• Developed consumer insights from quantitative & qualitative research that refined three new product initiatives for Crest & Fixodent, which protected volume (101 IYA) & profit (105 IYA) during intense competition.
• Led testing of all Fixodent TV copy & uncovered insights that led to the brands highest scoring copy ever.
• Innovated on work from Crest to reinvent Fixodent’s consumer segmentation & targeting strategy.
• Conducted a brand equity study which drove the development of Fixodent’s new tag “Life with More Bite.”

Wilmington, DE, US

• Founded & built all aspects of this consulting firm from the ground up, growing to a base of 65 clients
• Led my team to develop/implement over 90 strategic digital marketing plans and e-commerce websites.

Los Angeles, US

• Coordinated multiple departments, supervising the implementation of more than 20 internet promotions for clients such as New Line Cinema, GAP, Kodak, NFL & GM Pontiac
• Performed technical development of digital promotions for IGN.com and its clients; analyzed web traffic to gauge project success & implemented programs that increased traffic by 20% over 1 year

Bachelor Of Arts, Political Science

Mba, Marketing & Hospitality