Senior Assistant Brand Manager - Digital - Hair Care Division
Cincinnati, Ohio, Us
• Led a multifunctional team to develop & launch two new product initiative bundles for the Sebastian brand in North America, each achieving a ~101 index vs. goal in $ sales during a down economy• Created & executed a $5 mill holistic marketing plan (print, PR, in-store, promos, digital) for each product initiative• Led the digital marketing strategy for multiple P&G hair care brands achieving success on many fronts: paid/organic search (achieved highest ROI at P&G), email (2x P&G avg for engagement), online video education (1st in Haircare)• Created a step change in social media marketing at P&G by launching Sebastian’s WhatsNextAwards.com, an ongoing beauty competition that drove brand awareness by 12% & trial by 4% w/in 6 months w/ minimal investment.