Lead the integrated communication and engagement strategy reaching current patients, staff, cancer-focused physicians at City of Hope Orange County.

STRATEGIC COMMUNICATIONS: Coordinate internal/external communication plans, strategies and campaigns for employee population of 27,000 at St. Joseph Health, plus newly combined Providence St. Joseph Health organization (employee population: 110,000)EXECUTIVE COMMUNICATIONS: Provide content development support to executive team (C-suite) and system chief executive, including speech writing, governance relations, social media, thought leadership, and memorandumsDIGITAL COMMUNICATIONS: Design, develop and gather analytics (open rate, click rate, etc.) for variety of internal electronic newslettersCHANGE COMMUNICATIONS: Drive adoption to new technologies, initiatives and other organizational changes with communication supportEMPLOYEE ENGAGEMENT: Strive to keep employees engaged and informed with human interest stories, gather feedback through surveys and forums, aid in event planning, coordinate broadcast and video productionsHR COMMUNICATIONS: Support HR with talent, experience and benefits communicationsINTERNAL BRAND MANAGEMENT: Provide counsel, direction and design for internal brands and collateralINTRANET OPTIMIZATION: Work with developer team to improve and enhance intranet experience

•NONPROFIT COMMUNICATIONS - Aid Director of Marketing and Communications in planning, writing, designing, and proofing internal and external communications, including but not limited to newsletters, reports, fundraising campaigns, invitations, brochures, programs, and email-blasts. Aided in corporate rebranding, which garnered a 90% approval from all constituents.•MEDIA RELATIONS – Seek to enhance the organization's visibility by researching potential outlets, performing media database queries, writing press releases, and fostering relationships with the media. Between 2009 and 2012, media coverage increased 130% for the organization.•EVENTS – Cultivate potential community partners and event sponsors. Aid in planning and execution of events with up to 3000 attendees. Coordinate with philanthropists, government officials, vendors, volunteers, photographers, and press to leverage organizational visibility.•FUNDRAISING – Work with the development department to produce cost-efficient, professional donor-related content to support fundraising goals, community events, and grant applications.•STRATEGIC PLANNING - Participate in the development of the marketing department's goals and objectives in accordance with the organization's strategic plan to further awareness-raising efforts.•WEBSITE MANAGEMENT/SOCIAL MEDIA - Maintain the organization's online presence by utilizing the website's CMS to produce content. Manage its social media outlets including Facebook, Twitter, YouTube, and Pinterest. Monitor online traffic. Produce video campaigns to increase donations and donor involvement.