Nathan Landers Email & Phone Number

San Francisco, Ca, Us

Juno Beach, Fl, Us

Juno Beach, Fl, Us

◦ Responsible for all branding, product marketing, event programs, and PR ◦ Led rebrand of acquisition eIQ Mobility as NextEra Mobility ◦ Executed product marketing and go-to-market for hardware and software solutions, including distributed generation and storage ◦ Launched comarketing partnerships with Verizon and AB Inbev ◦ In 2023, generated 1,700 B2B leads, grew social followers 62%, improved email engagement rate by 50% over previous year

Boulder, Co, Us

San Francisco, California, Us

◦ Led product marketing and integrated B2B marketing at the top of the funnel at an energy efficiency software start-up, in a cross-functional leadership team ◦ Contributed market and user data to product development, and planned and executed go-to-market strategy for all product lines ◦ Collaborated with product, sales, marketing, and client service to launch an updated version of our core product and an entirely new product ◦ Successful GTM efforts reached quarterly ARR goals, increased marketing lead volume 4x, and doubled SQL to won conversion rate over previous year ◦ Managed team of five, multiple vendors, and internal & external stakeholders

San Francisco, California, Us

◦ Updated market analysis and pricing guidance for our core product ◦ Launched new Vairify product , which became source of 20% new customers ◦ Built B2B nurture program in Marketo incl. content like webinars, ebooks

San Francisco, California, Us

◦ Planned & managed multichannel ABM brand repositioning campaign, which directly contributed to more than 70% revenue growth over two quarters ◦ Regularly communicated marketing KPIs to investors and internal stakeholders, with rigorous A/B testing and improvement ◦ Contributed to roadmap discussions with product team

San Francisco, California, Us

◦ Designed new Client Service function and developed Voice-of-Customer survey program (NPS,CSAT, CES), integrated with Salesforce CRM ◦ Improved and optimized content creation process for personas, collateral, web ◦ Helped plan and execute multiple trade shows and association events

San Francisco, California, Us

◦ Put in place Agile/Scrum inspired project-management and planning process, resulting in significant productivity gains◦ Built “single source of the truth” for Marketing in Salesforce CRM

San Francisco, California, Us

I managed digital marketing for a start-up focused on improving customer acquisition in the solar industry.Projects included:-Building and managing digital advertising campaigns with budgets of $1 million+ (Facebook, Adwords, Bing, Content Marketing, SEO)Leading co-marketing campaigns with Zillow.com, SunNumber, and Mosaic. These exclusive partnerships, enabled by proprietary technology, became a primary driver for new client signups.-Conceived and executed innovative digital marketing program that sold out a large Texas solar farm in less than 6 months as a premium utility option-Launched digital customer acquisition for Maine’s Green Power Program-Reducing customer acquisition costs to below $1250 for a leading solar installer, less than half of the $3000 average for the industry at the time (source: Green Tech Media)-Website redesign and A/B testing online sales funnel that increased conversion rates by 30%-Led development team for developing referral program portals and Salesforce integration-Signed up hundreds of solar and storage installers for Wave Solar's SaaS lead platform-B2B marketing for Wave Solar including trade shows and email campaigns

Oakland, Ca, Us

Managed team in 15 states promoting and shaping state & federal cleantech policy.Example efforts I led on:- Communications for Coal to Clean, a branded campaign in Oregon that eventually resulted in legislation that established a 50% clean energy standard by 2040 and outlawed coal power in the state.- Coordinated clean tech/enviro coalition supporting Obama’s Clean Power Plan- Overhauled Sierra Club’s marketing and communications campaigns to defend rooftop solar power in California, Utah, and Indiana, helping to successfully preserve net metering in those states. - My Generation, a rebranded 100% clean energy campaign for the state of California. I updated the brand and strategy through a collaborative, team-wide process. We secured a record 600+ unique news hits in one year and San Diego (8th largest city in the U.S.) committing to 100% clean energy by 2035.For a 15 state region, I managed all content and marketing, including: digital ad campaigns, online and social content marketing, video production, focus groups, polling, direct mail, television and radio ads, conferences, research papers, and events. I managed a budget of more than $250,000, hired talent, and developed strategic partnerships with businesses, industry groups, and communities of color.

Revamped and managed all aspects of U.S. Rep. Napolitano's communications, including building new relationships with members of the media, creating new social media and mass mailer operations, recruiting celebrity spokespeople, collaborating with stakeholders, and leading high-profile hearings. Increased media hits by 40%, including Rep. Napolitano's first Sunday news show appearance.Also acted as legislative aid on issues related to small business, labor, finance, and patents.Started as an intern and then Press Assistant before being promoted.

Won Jefferson Parish for the first time for Senator Mary Landrieu and campaigned for Rep. Charlie Melancon and Barack Obama. I led cooperation between local groups towards victory on election day and organized more than 100 volunteers for a turnout effort that exceeded expectations.After the election, I traveled through China, India, and Bangladesh from Dec. 2008 to March 2009.

Providence, Rhode Island, Us