Developed overall business strategies and the subsequent related marketing strategies for the store and brand. Identified & secured brands including Comme des Garćons, Margaret Howell, Stüssy, Salomon, ASICS, nanamica, Aries, AFFIX, Porter-Yoshida & Co, YMC, Hæckels, Sun Buddies, Perks & Mini, Soulland and mfpen.

Directed and produced all of the creative for the company over 11 years and developed the elevated visual and artistic style, which was key to us gaining key accounts.

Directed and executed the entire e-commerce and digital marketing side of the business, which since 2020 made up over 60% of entire business turnover.

Identified & secured brands including Comme des Garćons, Margaret Howell, Stüssy, Salomon, ASICS, nanamica, Aries, AFFIX, Porter-Yoshida & Co, YMC, Hæckels, Sun Buddies, Perks & Mini, Soulland and mfpen.

- Product Photography- Still life editorial photography- On model editorial photography- Promotional/Social media imagery- Professional retouching- Graphic design for digital assets- Adobe Lightroom, CaptureOne, Adobe Photoshop, Adobe InDesign, Motion, Cinema 4D

- In-store visual merchandiser, which was a role unique role to the Chester store due to its 3-floor space and its instore adidas Originals and Lacoste store-in-stores.