As a member of the Eloqua Center of Excellence, provided guidance to Oracle Eloqua Clients: as a Marketing Strategist to define the ‘art of the possible’ for marketing through email, SMS, and other channels; As a Technical Architect defining data flows and integrations; as a Subject Matter Expert (SME) supporting internal team and customers; as an advocate to align Product Development teams with Customer enhancements; and as a Best practice consultation include: Data standardization, Integration cleanup/management, Automation (Flows/Process), and Reports/Dashboards.

Providing a Consultative, User centric approach to address marketing challenges for Oracle Eloqua Clients. Work as a Marketing Strategist to define the ‘art of the possible’ for marketing through email, SMS, and other channels; As a Technical Architect defining data flows and integrations; Act as a Subject Matter Expert (SME) supporting internal team and customers; Advance the renewal process with proposal and RFP responses, Technical questionnaires, and product demonstrations; Act as an advocate to align Product Development teams with Customer enhancements; Best practice consultation include: Data standardization, Integration cleanup/management, Automation (Flows/Process/Triggers), and Reports/Dashboards.

Avant Avenue, Inc provides technical development, project management, and analysis, focused on Security, Technology, and Public Sector projects. Development: COGNOS, SAS, Java, Clojure, Scala, Groovy,Cognos, PL/SQL: Big Data: Hadoop, Storm, map/reduce, data warehousing;NoSQL Stores: MongoDB, CouchDB, Riak, Cassandra, Neo4j, custom, key-value, document, column, graph;Web: HTML / CSS, JavaScript/ClojureScript, AJAX;Cloud: Amazon Web Services, Sitecore, Google App/Compute Engine, DigitalOcean;Oracle Marketing Cloud (ELOQUA)Relational Database: Oracle, SQL Server, MySQL, PostgreSQLWeb Services: RESTful, SOAP, customAnalytics: GIS, predictive analysis, data visualization, domain models,Technical Architecture: SOA + micro-services, distributed architectures, scalability, concurrency + parallelism, develops, sourceSemantic Technologies: RDF, RDFS, OWL, SPARQL, ontologies, knowledge systems, inference engines, reified statement stores

Swrve is a complete cross-platform customer interaction engine for enterprises. Swrve gives you everything you need to build great relationships with customers, interact ‘in the moment’ on any channel, and drive engagement, retention and revenue as a result.

Manage Oracle Marketing Cloud implementations and migration projects spanning design, configuration, and testing for multiple Enterprise customers. including multi-country and languages; Sales and Marketing Business Units; and Client Service groups. Responsible for creation and/or upgrades of CRM and integration with responsibility for lead assignment, processing, outbound email, and PURL data integrity. Provide guidance and support to internal stakeholders and technical consultants who delivere on client facing engagements, including best practices in marketing and product configuration. Develop internal process and infrastructure improvements, project status reports, and scoping documents. Ensure all engagements are delivered within the allotted time and specified scope, with integrity and to the highest degree of client satisfaction. Provide pre-sales support by scoping, preparing estimates and presentations

Lead the technical strategy, execution and delivery of UBM Tech’s integrated marketing programs across its Marketing as a Service (MaaS) offering. Serve as the ambassador and leader of a cross-functional team delivering complex and high-impact technology-driven marketing programs for UBM Tech’s clients. Expert in all things related to marketing automation and marketing technology as well as content marketing and lead nurturing. Collaborate with other members of the MaaS organization as well as with UBM Tech’s Executive team on defining the Company’s go to market content enabled marketing program strategy. Drive new and current business, create new offerings and serve as an internal and external champion to help UBM Tech position itself in the market as the leader in providing technology driven marketing programs to technology companies.

Act as the solution architect to ensure that all client requirements are met. Manage Eloqua implementations and migration projects spanning design, configuration, and testing for multiple Enterprise customers. including multi-country and languages; Sales and Marketing Business Units; and Client Service groups. Responsible for creation and/or upgrades of CRM and Eloqua integrations with responsibility for lead assignment, processing, outbound email, and PURL data integrity. Provide guidance and support to implementation consultants and technical consultants who delivered on client facing engagements, including best practices in marketing and product configuration. Develop internal process and infrastructure improvements, project status reports, and scoping documents. Ensure all engagements are delivered within the allotted time and specified scope, with integrity and to the highest degree of client satisfaction. Provided pre-sales support by scoping, preparing estimates and presentations.Selected Contributions: ♦ Acted as Subject Matter Expert for internal, cross departmental teams for product development♦ Served as a Trainer at Eloqua Experience – Courses included Basic and Advanced Salesforce.com Integrations, and PURL/Landing page design. Acted as an advisor/SME for course development.♦ Voted ‘MVP’ on the Professional Services team (2012)

Selected to head all facets of development / execution for electronic marketing initiatives targeting major accounts. Roll out external Web sites, hypersites, PURLs, and diverse range of content to bolster business development and enhance number / quality of sales leads. Serve as point of contact for marketing team regarding field, product, customer, and prospect marketing. Spearhead data integration / integrity projects for Salesforce.com, Eloqua, and accounting systems; lead data share projects among multiple business units. Create custom reports using Crystalreports.com. Devise and deliver technical training programs and provide ongoing mentoring to users across multiple departments. Selected Contributions: Held accountability for creation / upkeep of Salesforce.com and Eloqua integrations with responsibility for lead assignment / processing, outbound email, and PURL data integrity.Managed Eloqua implementation project spanning design, configuration, testing, and management for multiple major ADP accounts.

Networked with corporate and business accounts via telephone and net meetings, providing consultative recommendations and sales of recruiting services based on individual client needs. Presented products and services, answered questions and offered targeted, well designed solutions to potential clients. Devised strategies to build client base and boost sales of applicant tracking system, EEO / affirmative action reporting tools, and online job posting and resume search functionality using Siebel products. Selected Contribution:Recognized for compiling among company-leading conversion rates (30%+) and as highest revenue producer to date of 26-person training class. Achieved 100%+ of goal in first full month of operation.

Researched, identified, and recruited proven engineering professionals for positions with engineering consulting firms, private utilities, and municipalities. Established leads and cultivated relationships with business clientele as well as candidates; sourced new clients through multiple avenues including Internet, cold calling, and referrals. Utilized Bond by Adapt, staffing and workforce management software. Selected Contributions:Successfully led training for new team members in all facets of operations to include recruiting techniques, software applications, and internal policies and procedures. Identified more than 1800 qualified candidates and target organizations within 1-year time frame.

Served as Subject Matter Expert for technical discussions throughout sales cycle with client, field sales, and management teams. Led training efforts for sales and sales support teams. Collaborated with product / process teams to devise client-specific solutions. Assisted internal marketing department in developing technical content for sales collateral. Communicated product / information upgrades by devising / distributing spreadsheets to field teams; created standard proposal templates. Selected Contributions:Developed and delivered effective training programs involving 10 to 15 trainees per session and spanning broad range of topics, from sales techniques and product positioning to compliance issues.Hosted weekly webinars to educate clients and prospects on service offerings.Planned and produced DVD to maximize training of new sales representatives on company policies / processes while minimizing impact on internal resources.Directed training to group of 12 Salesforce.com users to facilitate transition from Oracle-based CRM.

Coordinated and conducted training sessions for retail associates and management teams in areas such as product merchandising, inventorying, and value-added sales. Reviewed retail plan-o-grams for accuracy and effectiveness and recommended potential improvements. Selected Contribution:Led group training sessions for 2 to 10 participants and performed one-on-one mentoring.