Nathan Link Email and Phone Number
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As an accomplished Senior Product Marketing Executive, I offer sound record of success delivering effective product development and market growth strategies in diverse industries. My specialized expertise lies in my ability to leverage strong business acumen and sound technical expertise to provide strategic vision and leadership in the development of strategies for integrated sales and marketing, lead generation programs, sales pipeline development and global marketing campaigns. Throughout my career, I have been consistently regarded as a cross-functional leader committed to supporting business partners and customers, managing projects and effectively communicating across various levels of the organization to position strategic product and service offerings. HIGHLIGHTED QUALIFICATIONS✔️Expertise in understanding financial business drivers, identifying metrics, and developing programs to position organizations to meet the needs of global value chains✔️Adept at developing and leading innovative programs that drive revenue through the deployment of successful lead generation and go-to-market product strategies✔️Record of success building marketing organizations in the US and Latin America, leveraging native-level fluency in Spanish to create business impact in LATAM marketsSPECIALTIESNew Product Development⎮Product Promotions⎮Business Development⎮Target Marketing⎮Sales Team Enablement⎮Program Management⎮Competitive Analysis⎮Product Knowledge⎮Market Intelligence⎮Lead Generation Programs⎮Cross-Functional Teams⎮Go-to-Market Strategy
Fbd Partnership, Lp
View- Website:
- fbdfrozen.com
- Employees:
- 184
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Director Of Product Marketing And Customer ServiceFbd Partnership, LpSan Antonio, Tx, Us
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Director Of Product Marketing & Customer ServiceFbd Partnership, Lp Nov 2015 - PresentSan Antonio, Tx, UsReport to the Executive Vice President of Sales & Marketing and manage the Customer Service and Technical Support functions. Oversee managed services, marketing and lead generation activities. • Spearhead the development & execution of a marketing revenue generation strategy which focuses on converting department from a cost center to revenue generator, driving a 50% increase in lead generation• Implemented a new website with performance and campaign tracking to develop ROI metrics for marketing funnel activities• Acquired executive buy-in to launch Salesforce CRM to manage forecasting and pipeline development • Lead the team of key technical advisors and product advocates for the commercialization portfolio, actively driving the technology evaluation stage of the sales process and acting as the voice of the customer for technical applications• Drive sales enablement through print and digital promotional materials, product training, and product white papers• Development of the annual marketing plan, quarterly product forecasts, and advertising/promotions and hold team accountable to executing the annual marketing plan
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Sr. Marketing ManagerRackspace Hosting Apr 2012 - Nov 2015San Antonio, Texas, UsProgram manager for the development of multiple projects, including CloudU, customer Install Base marketing, and Latin America (LATAM) team development. Aligned the sales strategy and marketing processes to optimize the buying process and localized US-based campaigns for Latin America. Streamlined tools and systems to eliminate nearly $2M in unnecessary spend associated with licensing and subscriptions. -
Sr. Marketing Sciences ManagerCox Communications Jan 2010 - Mar 2012Atlanta, Ga, UsCreated and executed corporate marketing and competitive intelligence programs to elevate organizational performance related to business acquisition and customer retention through in-depth analysis of data and market trends. Led the development of proactive testing and reporting tools to accurately measure ROI of marketing campaigns. Reduced competitive churn losses by 49% and improved year-over-year direct mail response rates by 5% through effective segmenting and targeting. -
Marketing Manager, Competitive StrategyCox Communications Nov 2007 - Dec 2009Atlanta, Ga, UsDeveloped the competitive strategy for sales and marketing programs to strengthen Cox Communication’s presence in the market and drive customer loyalty. Analyzed areas for product and network improvements, as well as future product capabilities, based on in-depth analysis of customer product offerings.
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Product Manager & Business Development AnalystIntralox Jan 2004 - Oct 2007Harahan, Louisiana, UsDeveloped and executed marketing and sales strategies to drive new business development for Intralox’s Spiral Conveyor Solutions division, delivering $1.6M in revenue. Collaborated with key decision makers, business owners, and operations leadership to assess the ROI of new markets for spiral conveyor belt products and services. Conducted competitive research and market analysis for the commercial development, rollout, and launch of Spiral Optimization Services earning the 2007 International Sales Meeting Award for exceptional performance and teamwork. -
Marketing Analyst, Latin AmericaIntralox Jan 2002 - Jan 2004Harahan, Louisiana, UsAnalyzed successful sales initiatives in the European and American markets to determine feasibility within the Latin American marketplace and prepared detailed recommendations for senior leadership. Partnered with the Regional Sales Manager to define sales and marketing strategies for Latin American consumers.
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Core Project Segment Manager, New ProductsIntralox Jan 2001 - Jan 2002Harahan, Louisiana, UsDrove all aspects of marketing, sales and customer service in support of 20 new product launches generating over $5M in first year sales. Oversaw pricing and marketing analysis, product specifications, forecasting, communications, and promotions.
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International Accounts Representative, Latin AmericaIntralox Nov 1998 - Jan 2001Harahan, Louisiana, UsLeveraged Latin America market knowledge and native Spanish language proficiency to drive $7M in sales throughout Latin America. Worked in collaboration with remote field sales representatives and developed new team members.
Nathan Link Skills
Nathan Link Education Details
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Texas Mccombs School Of BusinessContinuing Education Courses -
University Of New OrleansMaster Of Business Administration - Mba
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University Of Central MissouriMarketing With Minor In Spanish
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Instituto Tecnológico Y De Estudios Superiores De Monterrey - Cultural Exchange ProgramHistory And Culture
Frequently Asked Questions about Nathan Link
What company does Nathan Link work for?
Nathan Link works for Fbd Partnership, Lp
What is Nathan Link's role at the current company?
Nathan Link's current role is Director of Product Marketing and Customer Service.
What is Nathan Link's email address?
Nathan Link's email address is na****@****cox.net
What is Nathan Link's direct phone number?
Nathan Link's direct phone number is +121063*****
What schools did Nathan Link attend?
Nathan Link attended Texas Mccombs School Of Business, University Of New Orleans, University Of Central Missouri, Instituto Tecnológico Y De Estudios Superiores De Monterrey - Cultural Exchange Program.
What skills is Nathan Link known for?
Nathan Link has skills like Strategy, Cross Functional Team Leadership, Product Management, Leadership, Business Development, Management, Competitive Analysis, Marketing, Market Research, Marketing Strategy, Market Analysis, Project Management.
Who are Nathan Link's colleagues?
Nathan Link's colleagues are Sherrie Moore, Bryant Conaway, Lula Lala, Christopher Forbes, Providencia Alvarez, Tommy Tran Tran, Chris Parks.
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