Nathan Lockhart

Nathan Lockhart Email and Phone Number

Senior Manager, CRM and Personalization Strategy @ 7-Eleven
Dallas, TX, US
Nathan Lockhart's Location
Dallas, Texas, United States, United States
Nathan Lockhart's Contact Details

Nathan Lockhart personal email

n/a

Nathan Lockhart phone numbers

About Nathan Lockhart

Accomplished Marketing Executive with a proven track record over 10+ years of catalyzing revenue growth and operational efficiency across Retail, Fuel, and Sports sectors. Praised for my expertise in defining requirements for bespoke data models and KPIs, I excel in tailoring analytical frameworks to unique business environments and constraints, ensuring optimal performance and results. My approach in Customer Relationship Management, Lifecycle Management and Data-Driven Decision Making is underpinned by a robust ability to lead teams through transformative changes. Demonstrating adept multitasking, business development, and strong internal & external client relationship skills, I am a strategic thinker with an eye to the future while still executing for today. I hold an MBA with a focus on Management & Strategy from Southern Methodist University, and am equipped with the acumen and track record to spearhead initiatives that yield tangible market results, adeptly managing ambiguity and driving change in challenging business landscapes.

Nathan Lockhart's Current Company Details
7-Eleven

7-Eleven

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Senior Manager, CRM and Personalization Strategy
Dallas, TX, US
Nathan Lockhart Work Experience Details
  • 7-Eleven
    Senior Manager, Crm And Personalization Strategy
    7-Eleven
    Dallas, Tx, Us
  • Pay With Spire
    Senior Director Of Marketing
    Pay With Spire Jul 2024 - Present
    Atlanta, Georgia, Us
  • 7-Eleven
    Senior Manager, Crm & Personalization Strategy
    7-Eleven Mar 2024 - Jul 2024
    Irving, Tx, Us
  • 7-Eleven
    Manager, Personalization & Crm Strategy
    7-Eleven Jan 2022 - Mar 2024
    Irving, Tx, Us
    As the Manager, CRM and Personalization Strategy, I lead the strategic evolution of our loyalty programs, 7Rewards (7-Eleven) and SpeedyRewards (Speedway), focusing on enhancing customer lifetime value and personalization. In this role, I am committed to excellence, ensuring our CRM and personalization strategies surpass business goals and elevate customer experiences.• Strategy & Leadership: I direct initiatives for data model refinement, machine learning advancements, and Mar-tech stack optimization. This includes driving the roadmap for capability enhancement and aligning programs with both internal and external stakeholders.• Team Management: I manage a team responsible for turning project ideas into market successes and oversee cross-functional teams dedicated to personalization, data, and CRM progress.• Vision & Culture Building: My responsibility extends to aligning vision, strategy, and culture around CRM and personalization for all stakeholders.• Data-Driven Personalization: I advocate a data-centric approach, fostering a test-and-learn culture where innovative ideas lead to increased customer lifetime value.• Long-Term Planning: Developing a 3–5-year strategy is key, ensuring future advancements position us as leaders in personalized customer experiences.• Change Management & Execution: I facilitate change management across teams to deliver on Mar-tech, Personalization, and CRM strategies, ensuring adherence to timelines and budgets.• Brand & Partner Engagement: I support our brand by demonstrating CRM capabilities to vendors and partners, creating tailored programs that meet their business needs.• Analytics & Reporting: Defining data models, KPIs, and a reporting strategy is integral to my role, providing insights for campaign optimization and future marketing strategies.• Innovative Solutions: I introduced 'click to claim' in all CRM channels, enhancing customer engagement and reducing promotion costs; eliminating ineffective discounts.
  • Sunoco Lp
    Manager, Product Loyalty Marketing
    Sunoco Lp Jul 2021 - Jan 2022
    Dallas, Tx, Us
    As the Manager of Product Loyalty Marketing at Sunoco, my role is instrumental in shaping the strategic direction, marketing, and advocacy of Sunoco’s fuel loyalty program. My responsibilities encompass:•Strategic Roadmap Development: Collaborating with IT, the Payments team, and external vendors, I am responsible for crafting and executing a technology and insights strategy. This strategy is key to understanding program performance and integrating these insights into future plans and executions.•Customer Insights Oversight: I manage the Customer Insights strategy, conducting research and working closely with the Marketing leadership. This involves identifying key insights and translating them into actionable strategies.•CRM Marketing Campaigns: I spearhead the creation and development of all CRM marketing campaigns for Sunoco Loyalty Products. This includes managing lifecycle management, audience strategies, and other ad hoc initiatives.•Budget and Resource Management: Managing the overall budget, I oversee the capital request process and business case development. A significant part of my role is advocating for and driving the adoption of Sunoco Loyalty products at the senior leadership level.•Partner and Agency Management: I maintain relationships and service level agreements with various stakeholders, including development partners, loyalty agencies, creative agencies, and internal support teams.•Cross-Functional Collaboration: My role involves partnering with IT, sales, and account management teams to ensure smooth program rollouts, effective training, and clear communication.•Brand Alignment and Industry Awareness: In collaboration with the marketing brand team, I ensure that our brand standards are consistently upheld at retail locations. Staying informed about industry and competitive trends is a critical part of my role to keep our strategies relevant and effective.
  • Pdi Software
    Senior Manager, Consumer Engagement & Program Operations, Fuel Rewards Network
    Pdi Software Feb 2020 - Jul 2021
    Alpharetta, Georgia, Us
    In my role as Senior Manager, Consumer Engagement & Program Operations for the Fuel Rewards Network at PDI Marketing Cloud Solutions, I lead two dedicated teams to enhance our partnership with Shell Oil and support our Fuel Rewards Partners. My responsibilities include the below, as well as all previous role responsibilities maintained:• CRM & Marketing Execution: I manage a team responsible for planning and executing all B2C marketing activities for the Fuel Rewards Program. This involves leveraging CRM channels like Email, Push, In-App, and Social Media to engage customers effectively.• Partner Relationship Management: My role includes engaging and managing relationships with Shell's corporate, vendor partners, and strategic partners, aiming to secure long-term business and strengthen our collaboration.• Operational Support for Wholesalers & Dealers: I oversee a team focused on the operational needs of our partner wholesalers and dealer sites associated with Fuel Rewards and Shell.• Process Definition & Team Support: I am involved in defining processes that nurture ongoing operations within PDI teams. Additionally, I continue to fulfill responsibilities from my previous positions within the company.• Dynamic Marketing Campaign Coordination: My role involves coordinating with internal and external teams to implement marketing campaigns. These campaigns focus on delivering relevant content and are driven by ROI considerations.• Strategic Operational Improvements: I collaborate with various teams to implement operational improvements. These enhancements are aimed at improving customer experience, responsiveness, and overall efficiency, while also being ROI positive.In this role, my commitment is to driving effective consumer engagement, streamlining program operations, and maintaining robust partnerships, thereby contributing significantly to the success of the Fuel Rewards Network.
  • Pdi Software
    Senior Account Manager, Shell | Fuel Rewards
    Pdi Software Jun 2018 - Feb 2020
    Alpharetta, Georgia, Us
    As the Senior Account Manager for Shell at the Fuel Rewards Network, my role is multifaceted and focuses on ensuring seamless operations, effective communication, and comprehensive support for our Shell partnership. My responsibilities include:•IT Support Coordination: I facilitate IT support for our relationships with Shell, diligently following up to confirm the completion of all proposed work, ensuring technical aspects align with business needs.•Operational Process Oversight: My role involves overseeing internal operational processes related to Shell. I ensure team cohesion and alignment towards shared objectives, fostering a collaborative environment.•Subject Matter Expertise: I serve as a Subject Matter Expert for all matters related to Shell, wholesalers, and internal stakeholders, providing informed guidance and solutions.•Performance Reporting and Metrics: I am responsible for compiling reports, metrics, and other relevant information to assess the program's effectiveness across various markets, enabling data-driven decision-making.•Client Communication: Maintaining consistent communication with Shell, I keep them updated on system uptime, outages, and other critical operational statuses, ensuring transparency and trust.•Competitive Analysis and Presentation: I identify competitive programs and conduct detailed research and data analysis. This information is then presented to both the client and corporate operations, providing insights for strategic planning.In this capacity, I am committed to enhancing the partnership with Shell, ensuring operational excellence, and providing strategic insights to contribute to the ongoing success of the Fuel Rewards Network.
  • Pdi Software
    Wholesaler Support Manager
    Pdi Software May 2017 - Jun 2018
    Alpharetta, Georgia, Us
    As the Shell Wholesaler Support Manager, I serve as the primary liaison for Shell Wholesalers, focusing on financial settlement and program support across over 13,000 sites. My role encompasses a variety of responsibilities:•Communication and Support: I am the key point of contact for Shell Wholesalers, responsible for addressing their queries promptly and maintaining regular communication to ensure they are well-informed and supported.•Liaison with Executives: I work closely with executives, both within our organization and externally, to align and affirm strategic business directions.Key accomplishments in this role include:•Leading Special Projects: I have been chosen to spearhead special projects for wholesaler promotional events, which involves detailed internal planning, product offerings, and ensuring all project deliverables are met.•Informative Presentations: I create and deliver presentations to executive teams, outlining business strategies and key talking points that are later used to develop business with outside partners.•Demonstrating Program Results: Regularly presenting program outcomes to Shell Wholesalers, showcasing the effectiveness and impact of our initiatives.•Training Session Facilitation: Guiding web-based training sessions for wholesalers, providing them with the latest knowledge on our services and systems.•Financial and Account Support: Actively participating in and offering direction on financial or account reconciliation queries and issues as they emerge.•Analytical Reporting: Conducting comprehensive analyses and presenting findings on wholesalers’ issuance and redemption activities.•Fraud Monitoring and Mitigation: Monitoring for potential fraudulent activities, processing reports for wholesalers, and taking immediate corrective actions if fraud is detected.
  • Lockhart Industries
    Director Of Marketing
    Lockhart Industries Nov 2013 - May 2017
    Dallas, Tx, Us
    My role was pivotal in steering the sales team and leading aggressive marketing campaigns to drive business growth and establish a stronger presence in the industry. My key responsibilities and accomplishments include:•Sales Team Oversight: I was responsible for overseeing the sales staff, ensuring they were aligned with our business goals and effectively contributing to our growth.•Campaign Management: I spearheaded intensive marketing campaigns, using Key Performance Indicators (KPIs) as benchmarks to measure their effectiveness.•Project Management for New Business Development: I was selected to manage the "New Business Development" project, a key initiative for the company.Key Accomplishments:•Outbound Sales Department Development: I created and led a dynamic outbound sales department. Under my leadership, this department managed over $1.5MM in territories of current clients and generated $180k of new sales in the first year. I was the first person in the company's history to hold this position, setting a precedent for future staff transitions.•Client Retention and Growth: Achieved a remarkable 94.7% reorder rate from clients in those territories during the first year, marking a 7% improvement.•Revenue Increase and Sales Growth: I successfully increased the company's revenue by 6% in the first year and boosted new monthly sales prospects by 20%.•Sales Staff Recruitment and Training: I recruited, trained, and retained a high-caliber sales staff, implementing effective sales strategies with clients.•Strategic Liaison and Workflow Enhancement: I liaised with the owner and senior stakeholders to develop new products and sales processes. I also proposed detailed methods to enhance workflow and reduce waste within the organization.My focus was on driving sustainable growth, enhancing operational efficiency, and building a robust sales infrastructure that significantly contributed to the company's success.
  • Spurs Sports & Entertainment
    New Business Consultant
    Spurs Sports & Entertainment Jun 2013 - Nov 2013
    San Antonio, Texas, Us
    As a New Business Consultant, my role focused on driving sales and expanding business opportunities for the NBA and WNBA franchises based in San Antonio. My responsibilities and key accomplishments in this position include:•Business Outreach: I conducted extensive outreach to local businesses, presenting them with sales opportunities associated with the NBA and WNBA teams.•High-Volume Calling: A significant part of my role involved making over 100 calls per day in short timeframes, effectively reaching out to potential clients and partners.•Sales Promotion at Games: I orchestrated and led sales tables during games, promoting season or group tickets to both individuals and businesses.Key Accomplishments:•Impressive WNBA Sales: As a member of the inside sales team, I generated over $15k in WNBA revenue, surpassing the annual target of $10k and demonstrating exceptional sales acumen.•Rapid Achievement of Spurs Sales Goal: I accomplished the annual Spurs sales goal of $100k in just five months, showcasing my ability to achieve targets quickly and efficiently.•New Business Agreements: I successfully negotiated group sales agreements with over 20 new businesses in a span of two weeks. This accomplishment led me to win an internal contest and significantly outperform the average of three new business agreements typically secured by other team members.In this role, my focus was on leveraging my sales skills and strategic outreach to significantly contribute to the franchises' revenue and expand their business partnerships.
  • Baylor University
    Athletics Marketing Intern & Game-Day Staff
    Baylor University Aug 2011 - May 2013
    Waco, Texas, Us
    As a Baylor Athletics Marketing Intern & Game-Day Staff, I held a multifaceted role that encompassed various aspects of sports marketing and event management. My key responsibilities and achievements in this position include:•Leadership in Game Promotions: As the head intern for Football, Softball, and Soccer, I was responsible for planning, managing, and recapping all game promotions, marketing initiatives, and general tasks associated with these sports.•Project Management Tool Utilization: I effectively used the “Basecamp” project management tool to aid in documenting and managing my internship duties, ensuring organized and efficient execution of tasks.•Tailgating Area Management: A significant part of my role involved promoting and ensuring the smooth operation of tailgating areas, which included 250 assigned spots and 5 corporate-sponsored locations, before and during games.•Promotion Activation: I activated 5-10 promotions on the field for all sporting events at Baylor University, engaging fans and enhancing the game-day experience.•Career Progression: After the 2011 season, I was promoted from Game Day Staff to Intern, reflecting my dedication, skill, and effective contribution to the athletics marketing team.In this role, I focused on delivering effective marketing strategies, managing event logistics, and enhancing the overall experience of Baylor University's sporting events. My commitment to excellence in sports marketing and event management was recognized and rewarded through my career progression within the department.

Nathan Lockhart Skills

Sales Leadership Customer Service Marketing Crm Management New Business Development Business Strategy Sales Process Team Leadership Building Relationships Sales Management Business To Business Project Management Strategic Planning Account Management Project Planning Business Development Sales Operations Solution Selling Strategy Forecasting Stategic Planning Operations Management Staff Training Vendor Management Analytics Risk Mitigation Interpersonal Communication Abilities Team Building Negotiation Presentations Relationship Building Mentoring Client Relations Conflict Resolution Skilled Multi Tasker Organization Skills Prioritization And Leadership Value Selling Sales Calls Conferences Market Knowledge Sales Cycles Life Cycle Managemenet Talent Developer Business Data Executive Level Communication Qualifying Prospects Complex Sales Public Speaking Sports Marketing Ticket Sales Cold Calling Time Management Telephone Skills Sponsorship Social Networking Sports Salesforce.com Microsoft Office Sales Presentations Work Ethic Microsoft Dynamics Facebook Microsoft Excel Microsoft Word Entrepreneurship Fundraising Sports Management Teamwork Baseball Archtics Ticketing System Powerpoint Training

Nathan Lockhart Education Details

  • Southern Methodist University
    Southern Methodist University
    Concentration In Management & Strategy
  • Baylor University - Hankamer School Of Business
    Baylor University - Hankamer School Of Business
    Business Managment & Sports Sponsorships & Sales

Frequently Asked Questions about Nathan Lockhart

What company does Nathan Lockhart work for?

Nathan Lockhart works for 7-Eleven

What is Nathan Lockhart's role at the current company?

Nathan Lockhart's current role is Senior Manager, CRM and Personalization Strategy.

What is Nathan Lockhart's email address?

Nathan Lockhart's email address is nl****@****smu.edu

What is Nathan Lockhart's direct phone number?

Nathan Lockhart's direct phone number is (214) 348*****

What schools did Nathan Lockhart attend?

Nathan Lockhart attended Southern Methodist University, Baylor University - Hankamer School Of Business.

What skills is Nathan Lockhart known for?

Nathan Lockhart has skills like Sales, Leadership, Customer Service, Marketing, Crm, Management, New Business Development, Business Strategy, Sales Process, Team Leadership, Building Relationships, Sales Management.

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