Nathan Lockhart Email & Phone Number

Dallas, TX, US

Atlanta, Georgia, US

Irving, TX, US

Irving, TX, US

• As the Manager, CRM and Personalization Strategy, I lead the strategic evolution of our loyalty programs, 7Rewards (7-Eleven) and SpeedyRewards (Speedway), focusing on enhancing customer lifetime value and.
• Strategy & Leadership: I direct initiatives for data model refinement, machine learning advancements, and Mar-tech stack optimization. This includes driving the roadmap for capability enhancement and aligning programs.
• Team Management: I manage a team responsible for turning project ideas into market successes and oversee cross-functional teams dedicated to personalization, data, and CRM progress.
• Vision & Culture Building: My responsibility extends to aligning vision, strategy, and culture around CRM and personalization for all stakeholders.
• Data-Driven Personalization: I advocate a data-centric approach, fostering a test-and-learn culture where innovative ideas lead to increased customer lifetime value.
• Long-Term Planning: Developing a 3–5-year strategy is key, ensuring future advancements position us as leaders in personalized customer experiences.

Dallas, TX, US

• As the Manager of Product Loyalty Marketing at Sunoco, my role is instrumental in shaping the strategic direction, marketing, and advocacy of Sunoco’s fuel loyalty program. My responsibilities encompass:
• Strategic Roadmap Development: Collaborating with IT, the Payments team, and external vendors, I am responsible for crafting and executing a technology and insights strategy. This strategy is key to understanding.
• Customer Insights Oversight: I manage the Customer Insights strategy, conducting research and working closely with the Marketing leadership. This involves identifying key insights and translating them into actionable.
• CRM Marketing Campaigns: I spearhead the creation and development of all CRM marketing campaigns for Sunoco Loyalty Products. This includes managing lifecycle management, audience strategies, and other ad hoc.
• Budget and Resource Management: Managing the overall budget, I oversee the capital request process and business case development. A significant part of my role is advocating for and driving the adoption of Sunoco.
• Partner and Agency Management: I maintain relationships and service level agreements with various stakeholders, including development partners, loyalty agencies, creative agencies, and internal support teams.

Alpharetta, Georgia, US

• In my role as Senior Manager, Consumer Engagement & Program Operations for the Fuel Rewards Network at PDI Marketing Cloud Solutions, I lead two dedicated teams to enhance our partnership with Shell Oil and support our.
• CRM & Marketing Execution: I manage a team responsible for planning and executing all B2C marketing activities for the Fuel Rewards Program. This involves leveraging CRM channels like Email, Push, In-App, and Social.
• Partner Relationship Management: My role includes engaging and managing relationships with Shell's corporate, vendor partners, and strategic partners, aiming to secure long-term business and strengthen our collaboration.
• Operational Support for Wholesalers & Dealers: I oversee a team focused on the operational needs of our partner wholesalers and dealer sites associated with Fuel Rewards and Shell.
• Process Definition & Team Support: I am involved in defining processes that nurture ongoing operations within PDI teams. Additionally, I continue to fulfill responsibilities from my previous positions within the company.
• Dynamic Marketing Campaign Coordination: My role involves coordinating with internal and external teams to implement marketing campaigns. These campaigns focus on delivering relevant content and are driven by ROI.

Alpharetta, Georgia, US

• As the Senior Account Manager for Shell at the Fuel Rewards Network, my role is multifaceted and focuses on ensuring seamless operations, effective communication, and comprehensive support for our Shell partnership. My.
• IT Support Coordination: I facilitate IT support for our relationships with Shell, diligently following up to confirm the completion of all proposed work, ensuring technical aspects align with business needs.
• Operational Process Oversight: My role involves overseeing internal operational processes related to Shell. I ensure team cohesion and alignment towards shared objectives, fostering a collaborative environment.
• Subject Matter Expertise: I serve as a Subject Matter Expert for all matters related to Shell, wholesalers, and internal stakeholders, providing informed guidance and solutions.
• Performance Reporting and Metrics: I am responsible for compiling reports, metrics, and other relevant information to assess the program's effectiveness across various markets, enabling data-driven decision-making.
• Client Communication: Maintaining consistent communication with Shell, I keep them updated on system uptime, outages, and other critical operational statuses, ensuring transparency and trust.

Alpharetta, Georgia, US

• As the Shell Wholesaler Support Manager, I serve as the primary liaison for Shell Wholesalers, focusing on financial settlement and program support across over 13,000 sites. My role encompasses a variety of.
• Communication and Support: I am the key point of contact for Shell Wholesalers, responsible for addressing their queries promptly and maintaining regular communication to ensure they are well-informed and supported.
• Liaison with Executives: I work closely with executives, both within our organization and externally, to align and affirm strategic business directions.Key accomplishments in this role include:
• Leading Special Projects: I have been chosen to spearhead special projects for wholesaler promotional events, which involves detailed internal planning, product offerings, and ensuring all project deliverables are met.
• Informative Presentations: I create and deliver presentations to executive teams, outlining business strategies and key talking points that are later used to develop business with outside partners.
• Demonstrating Program Results: Regularly presenting program outcomes to Shell Wholesalers, showcasing the effectiveness and impact of our initiatives.

Dallas, TX, US

• My role was pivotal in steering the sales team and leading aggressive marketing campaigns to drive business growth and establish a stronger presence in the industry. My key responsibilities and accomplishments include:
• Sales Team Oversight: I was responsible for overseeing the sales staff, ensuring they were aligned with our business goals and effectively contributing to our growth.
• Campaign Management: I spearheaded intensive marketing campaigns, using Key Performance Indicators (KPIs) as benchmarks to measure their effectiveness.
• Project Management for New Business Development: I was selected to manage the "New Business Development" project, a key initiative for the company.Key Accomplishments:
• Outbound Sales Department Development: I created and led a dynamic outbound sales department. Under my leadership, this department managed over $1.5MM in territories of current clients and generated $180k of new sales.
• Client Retention and Growth: Achieved a remarkable 94.7% reorder rate from clients in those territories during the first year, marking a 7% improvement.

San Antonio, Texas, US

• As a New Business Consultant, my role focused on driving sales and expanding business opportunities for the NBA and WNBA franchises based in San Antonio. My responsibilities and key accomplishments in this position.
• Business Outreach: I conducted extensive outreach to local businesses, presenting them with sales opportunities associated with the NBA and WNBA teams.
• High-Volume Calling: A significant part of my role involved making over 100 calls per day in short timeframes, effectively reaching out to potential clients and partners.
• Sales Promotion at Games: I orchestrated and led sales tables during games, promoting season or group tickets to both individuals and businesses.Key Accomplishments:
• Impressive WNBA Sales: As a member of the inside sales team, I generated over $15k in WNBA revenue, surpassing the annual target of $10k and demonstrating exceptional sales acumen.
• Rapid Achievement of Spurs Sales Goal: I accomplished the annual Spurs sales goal of $100k in just five months, showcasing my ability to achieve targets quickly and efficiently.

Waco, Texas, US

• As a Baylor Athletics Marketing Intern & Game-Day Staff, I held a multifaceted role that encompassed various aspects of sports marketing and event management. My key responsibilities and achievements in this position.
• Leadership in Game Promotions: As the head intern for Football, Softball, and Soccer, I was responsible for planning, managing, and recapping all game promotions, marketing initiatives, and general tasks associated.
• Project Management Tool Utilization: I effectively used the “Basecamp” project management tool to aid in documenting and managing my internship duties, ensuring organized and efficient execution of tasks.
• Tailgating Area Management: A significant part of my role involved promoting and ensuring the smooth operation of tailgating areas, which included 250 assigned spots and 5 corporate-sponsored locations, before and.
• Promotion Activation: I activated 5-10 promotions on the field for all sporting events at Baylor University, engaging fans and enhancing the game-day experience.
• Career Progression: After the 2011 season, I was promoted from Game Day Staff to Intern, reflecting my dedication, skill, and effective contribution to the athletics marketing team.In this role, I focused on delivering.

Master Of Business Administration (M.B.A.), Concentration In Management & Strategy

Bba, Business Managment & Sports Sponsorships & Sales