Manager, Digital Media And Content Producer
CurrentManages a small team of Digital Media and Content Coordinators ensuring the execution of a defined content calendar through the team’s various digital platforms.Responsible for the day to day programming of the Blue Jackets Social Media feeds including producing video/photoshoots, writing copy, publishing and maintaining the content calendarProduces and edits CBJ Today, a short-form digital show that includes highlights, community stories and other news about the Blue Jackets every day during the season. Provide day-to-day management of the Blue Jackets digital media platforms including the team’s website and social media accounts. Works with various Blue Jackets departments to develop and execute a cohesive digital content calendar that supports the business objectives of the different parts of the organization.Works collaboratively within the organization to promote the Blue Jackets brand while aligning with the organization's message and image.Works with the Business Intelligence (BI) team to monitor and report defined key performance indicators for the website and digital media platforms to maximize results.