Nathan Macdonald, Ms Email & Phone Number

Lynnwood, Washington, United States

Seattle, Wash.

Lynnwood, WA

• Coordinate and execute quarterly and yearly integrated marketing campaigns to build brand awareness and increase enrollment
• Develop engaging digital content for the college’s institutional social media channels
• Manage large-scale marketing publication projects from art conception to working with printing vendors
• Responsible for a $100,000 marketing budget
• Collaborated on the development and implementation of the college’s new logos and brand guidelines
• Organize and photograph multiple photography shoots for our college’s blog and overall marketing endeavors

Tallahassee, Florida Area

• Directed and implemented the marketing tactics for the Center’s more than 40 programs
• Developed a five-year marketing strategy that entailed rebranding, alumni outreach and development
• Responsible for a $25,000 marketing budget
• Served as the social media coordinator for the Center and serve as the substitute social media content coordinator for the university as needed
• Created an in-house marketing agency for the Center

Tallahassee, Florida Area

• Edited and created content for publications directed towards prospective students
• Developed social media campaigns for the FSU Admissions Facebook page, along with revitalizing the FSU Visitor Center social media initiatives
• Served as a liaison between the University and advertising agencies and printing services
• Coordinated multiple photo shoots with local professional photographers

Tallahassee, Florida Area

• Managed social media content for the official FSU Facebook and Twitter site
• Wrote news releases and media advisories for various events
• Implemented an integrated social media strategy to promote the FSU brand
• Created monthly media reports that are distributed to the executives of FSU

Tallahassee, Florida

• Gathered and disseminated daily news clippings to the Florida government intranet
• Composed articles as Adam Putnam, the Commissioner of the Department of Agriculture and Consumer Services
• Created weekly reports that highlighted social media activity
• Optimized social media followers for the Commissioner
• Edited and created content for a weekly newsletter that covered the Department
• Reported directly to the Deputy Press Secretary

Abilene, Texas

• Conducted marketing research calls through out the United States and Canada
• Gathered customer satisfaction data for companies such as the aviation parts distributor Aviall and an eyeglass manufacturer Essilor
• Consulted on the production of surveys used for the agency
• Edited content of the final reports that are presented to the clients
• Gathered and quantified data for a business directory for the Texas Association of Energy Producers

After working for Zachry Publications collecting data and selling endorsements for the directory of the Texas Associations of Energy Producers, I was then recommended by the COO to sell advertising space for the Permian Basin Oil & Gas Magazine, the official magazine of the Permian Basin Petroleum Association. Our territory covers West Texas and Eastern.

For my degree-required internship, I had the pleasure to intern under the Public Relations Director at Big Brothers Big Sisters of Abilene. My responsibilities included handling fund raising and gift receiving for a major charitable fund raising event and researching the available opportunities for social networking within the local Big Brothers Big.

M.S., Integrated Marketing Communications

Activities and Societies: Center For Hispanic Marketing Communications

B.S., Integrated Marketing Communications

Activities and Societies: PRSSA, AAF, A Capella, Frater Sodalis, NBS, Freshman Action Council